Tony P. Email & Phone Number

Chattanooga, Tennessee, United States

A new generation of mainframers is ascending into leadership roles in the Fortune 1000. Santa Rosa Software is creating unprecedented access to this most critical and strategic IT asset leveraging mobile technologies.

Chattanooga, Tennessee Area

Covid-19 took remote-work from some companies doing it to every company doing it. It also brought wave of unemployment not seen since 2008, and in some locations, not since the depression of the 1930s. As a result of this new work normal, tech micro-businesses and SMBs are popping up and expanding like never before.Perri Marketing, Inc. is a consulting firm with these types of businesses in mind. These new businesses need marketing help and expertise yet lack the budgets to bring on FTEs with deep experience. PMI thrives in filling this gap. Our roots are steeped micro-businesses and tech startups. We understand the need to outsource services that you can't hire in and marketing should be included in this as-a-service play. In order to compete with the software giants, you must take a holistic approach to promoting your business that includes all media types spread across all distribution channels. This is what we've been doing since 2011 are committed helping your business punch above its weight. This is our specialty.

Brevard, North Carolina, United States

WorkAbout is Brevard, North Carolina's only co-workspace dedicated to providing a comfortable work environment designed to get hybrid workers out of the house and into a dedicated workspace alongside other similarly employed members. The workspace is co-habited with UpCountry Brewery in The Lumberyard District of Brevard, and within walking distance of the downtown business district. We offer complimentary Nespresso coffee, beverages and beer to all members with all the amenities of a laid-back co-work office environment.

Managed global marketing team consisting of 3 marketing directors and their 12 direct reports. Main goals were lead generation and both online and offline marcom tools that support a global sales force of more than 200 field reps and sales engineers. Participated in sales & marketing training and managed ASG's analyst relations program. Have also presented ASG's value proposition at various trade shows and analyst briefings.

Responsible for building marketing B2B department from scratch. Worked closely with sales team to build go-to-market strategy in a consultative sales engagement where the sales cycles are typically 6-12 months. Market research, SWOT, competitive analysis, collateral library, data collection in CRM and marketing campaign analysis, created media releases, rewrote website for upcoming new release.

* Manager of in-house ad agency – 5 direct reports in-house, plus 3 advertising agencies, for strategic planning of lead and sales goals for all 23 business units* Lead generation, sales support, and image advertising in all media: print, direct mail, television, radio, Internet, billboard/kiosk, radio, plus conferences and expos* Creator of marketing budget, and curator for all marketing expenses and marketing ROI analysesTop 3 ways I made a difference:1. Increased pipeline 10% in first half of FY07, after 5% budget reduction including the addition of 2 more BU’s2. Reduced cost per lead 17% in first half FY07, lowest cost per lead since 20033. Developed target market plans for deficient business units and improved lead flow in those markets up to 130%

* Developed and managed overall marketing and communications strategy to improve sales pipeline and conversion* Researched and wrote library of customer case studies and technology whitepapers* Managed 4 direct reports, and 2 advertising agencies for lead gen activities in web, print, direct mail response media* Creator of marketing budget, and curator for all marketing expenses and marketing ROI analyses* Media planner and buyer for marketing budgetTop 3 ways I made a difference:1. Increased pipeline 200% in first 12 months of employment2. Built company’s first-ever library of case studies, and whitepapers. 3. Increased monthly inbound inquiries 500% utilizing direct response marketing programs (Internet and direct mail)

* Helped increase sales 400% over 2 year period through market research and development of new marketing programs that filled software solution gaps in select vertical markets* Implemented KPIs and metrics to all marketing programs, tracked results and reported on marketing ROI* Managed 6 direct reports (3 call center reps, marketing manager, graphic designer, administrative asst.) - Emphasis on lead generation, media relations, creative services, analyst relations, trade shows* Creator of marketing budget, and curator for all marketing expenses and marketing ROI analyses* Media planner and buyer for marketing budgetTop 3 ways I made a difference:1. Increased sales pipeline more than 600% in U.S. business unit, automotive sector 2. Increased global pipeline in first 12 months by 300%3. Built marketing team from the ground up

* Worked with executive sales VP and sales team to develop and implement corporate marketing strategy that was aligned to sales strategies (This had never been done before.)* Copywriter and graphic designer of all print and electronic marketing collateral* Creator of marketing budget, and curator for all marketing expenses and marketing ROI analyses* Media planner and buyer for marketing budgetTop 3 ways I made a difference:1. Lead generation techniques (web- and print-based) increased pipeline 240% and helped grow business from $17 million to $34 million during my tenure.2. As part of startup team for this spin-off product of American Software, I was an integral part of the launch and initial brand of the new company Logility.3. Strategic planning, copywriting and graphic design skills provided in-house agency in one resource

ERC, is the largest provider of Panasonic P.O.S. systems software and hardware in North America. My versatile skillset provided a one-man marketing and public relations department in-house. Also, managed the marketing/PR relationship between masterVAR ERC and a network of subVARs selling software and hardware to retail and hospitality businesses.

Bachelors, Journalism

Activities and Societies: --Golden Key National Honor Society --Full-time F&B Manager --Copywriter--I worked full time, managing.

Creative Writing Major 2 Years, Then Transferred To Uga., English Language And Literature/Letters

Activities and Societies: I worked full time while at USA.