Managing all internal and external corporate communications, public relations, copywriting and content creation for one of the UAE’s most well-respected Emirati conglomerates across a broad range of products and services.Achievements: • Managed content for the corporate social media channels, greatly increasing follower counts and engagement levels. • Created launch campaigns for products and services in automotive, travel, construction and more. • Created the Group’s Corporate Communications and Social Media Policies. • Produced PR content that achieved extensive coverage in the UAE market. • Managed crisis communications during COVID-19 pandemic, delivering accurate, up-to-date and consistent internal and external messaging to stakeholders. • Created awards submissions that earned the Group numerous accolades.Responsibilities: • Managing internal communications and company-wide news and updates across various channels, including the company intranet, emailers, poster messaging and LED screens. • Managing all external communications including media relations, press releases, bylines and editorial content. • Sustainability Leadership Council member, providing communications and copywriting support for all of the group’s CSR activities. • Supporting the marketing team with engaging copy for brands such as Peugeot, Harley-Davidson, DAF Trucks, Ashok Leyland, Haval, Maxus and more. • Creating copy for corporate brochures covering a broad spectrum of industries, including construction, automotive, transportation, and travel & tourism, among others. • Supporting the various department heads to ensure vital messaging is distributed, including IT security, HR policies, CSR updates, etc. • Creating content for the websites of the group’s many business streams. • Managing the translation of documents in coordination with specialist agencies.

Joined the creative team behind the production of the Global Summit for Women Speakers on Parliament at the Emirates Palace Hotel, a high-profile international diplomatic event for the client, Dr Amal Al Qubaisi, President of the Federal National Council of the UAE.Achievements:• Worked to a very demanding schedule and the extremely high standards demanded by the client whilst adhering to strict VIP protocols.• Created all English content related to the event (with the exception of PR):o Advertising artworkso Marketing collaterals & signageo Event brochures & guideso Video presentation scriptso Social media content• Managed the translations of large quantities of copy from Arabic to English and vice versa.

Editor – Hadag Middle East Magazine:Managing the editorial content for Hadag Magazine, a pan-Gulf English/Arabic luxury marine lifestyle magazine, since its inception in 2014. Responsibilities include: -Decisions regarding content and editorial direction of the magazine-Sourcing relevant content, including conducting reviews, interviews and producing photo shoots where necessary-Building crucial relationships with key players in the marine industry-Building the profile of the magazine through event participation and product placement and building the distribution network-Overseeing the production process, including publishing deadlines and final proofingMotoring Editor – Nans Group Publishing:Producing all motoring-related content for Nans Group titles – FACT, Ohlala and Hadag magazines – across the Bahrain, Qatar and UAE markets.-Source and test drive the latest car models for automotive reviews -Produce and oversee automotive photo shoots where necessary-Source and compile relevant industry news and interviews-Produce annual coverage of both the Bahrain and Abu Dhabi Formula 1 GPs, including season analysis, driver interviews, race reporting and social media coverageContributing Editor – Nans Group Publishing:Contributing editorial to all group magazines across various areas, including events, dining and hospitality reviews, technology reviews, and any other relevant subject matter.

Produced all motoring content for startup website MotoringGCC.com, including industry news, automotive reviews, interviews, and videos. Also contributed to the overall look and feel of the website, liaising with web designers and management to optimise the site's overall design.

Oversee the publication of FACT Magazine in Bahrain and Qatar. FACT is one of the leading English-language cosmopolitan lifestyle monthly magazines in Bahrain. It has now firmly taken hold in Qatar too, entering into its third year in the country.Achievements:•Contributed to the establishment of FACT Magazine in Qatar,•Interviewed prominent personalities, international musicians and sports personalities,•Oversaw creation of a brand new online portal for the magazine incorporating blogs, social media and other web content,•Developed an in-depth social media policy for the magazine,•Created an App for the magazines for iOS and Android tablets,•Organised promotional events, including supervision of design and production of all marketing, promotional and venue decoration materials,•Oversaw magazine sponsorship of various musical and cultural events, ensuring high visibility of magazine brand,•Implemented and oversaw a re-design of the magazine,•Conducted focus groups and market research to determine the magazine’s market position,•Wrote and produced successful radio ads for the magazine,•Created an editorial style guide to facilitate the successful establishment of FACT Magazine across the GCC,•Established a student internship programme with local schools.

Joined Bahrain’s leading English language monthly lifestyle magazine as a motoring and nightlife correspondent, and was made Assistant Editor upon completing a 3 month probation period. Was promoted to Editor in January 2007 and have since managed a multicultural editorial team, ensuring relevance and quality of editorial and maintaining good relations with advertisers. Wrote editorial and advertorial on a range of different segments, including leisure, motoring, nightlife, culture, business, sports and recreation.