Tony Tsang Email & Phone Number

Boston, Massachusetts, United States

🚀 Experienced in seamlessly integrating systems into Marketo for streamlined data flow📈 Successfully orchestrated migration from HubSpot to Marketo, optimizing email and landing page templates in HTML💡 Lead scoring program developer, enabling targeted engagement with prospects🎯 Implemented Personas data segmentation for personalized marketing communications💼 Executed result-driven lead gen, nurture, & automation campaigns for customers & prospects🤝 Collaborated with Marketing, Sales & Customer Success teams to drive impactful outreach

Toronto, Ontario, Canada

• Orchestrated project scoping in collaboration with other John Hancock teams, overseeing end-to-end project delivery with longstanding vendors as part of Marketo integration process.• Optimized the transition from a vendor-based email system to an inhouse deployment operation while enhancing cost saving processes as part of instrumental role in department-wide Marketo integration. • Created and delivered day-to-day email campaigns for Business to Business and Business to Clients audience groups. • Offer insights and recommend strategic solutions to technical and content issues while engaging with Marketing partners.• Drive control and compliance improvements on an ad hoc basis.

Toronto, Ontario, Canada

• Devised, implemented, and steered customized analytical reporting specific to each key marketing initiative including key performance metrics, customer analysis and competitive benchmarking.• Streamlined website and enhanced marketing effectiveness through proactive identification of opportunities and actionable strategies. Identified with reporting, key areas where targeted audience are dropping off specific user journeys. Was able to fix this via AB testing of different solutions to find the best fit.• Spearheaded websites redesign project from wireframe creation to site deployment, while safeguarding documentation of accurate metrics, websites included www.JHRPS.com• Authored and coordinated all email and direct mail communications from different departments. • Utilized custom built Content Management System (CMS) to manage the content on a diverse range of internal sites.

Toronto, Ontario, Canada

• Cultivated strong client relationships and delivered enhanced Client Orientation.• Built a reputation for the provision of professional and trustworthy services to Clients and other intermediaries.• Played integral role in business process and assisted Clients and intermediaries with new product features.• Selected as one of the top ten candidates for the LaunchPad program which involved creating an enrollment process to represent John Hancock in an apple iPad application, and presenting the process to a live audience at a Boston event.