My strategic ability is in diagnosing MarTech and helping clients navigate a very complex and fast changing marketing technology space. Having the ability to close organizational gaps in strategy formation, implementation development and then executing a successful plan, I have positively impacted Fortune 1000 companies in the retail, financial services, healthcare, pharma, travel and entertainment areas.Through a structured assessment process, I have lead a team that has assessed clients current marketing technology and data strategies, developed and designed new strategic roadmaps and implemented approaches that has resulted in multiple successful outcomes.

Consult on Strategic Marketing Technology decisions and change to enable Senior Leaders to achieve successful long term visions.- Assess marketing organizations Tech Stacks against best practices, business goals and strategies- Provide guidance for how to prioritize initiatives for improved customer experience - Develop Strategic Roadmaps aligning organizations to the same goals and the best path forward- Advise clients on how tech, change mgmt. and culture can increase transformation success

As Founder, consult on services focusing on strategy, execution and change in the database, Business Intelligence, analytics and CRM space. Specialize in quickly diagnosing issues and bringing structure to chaos in data intensive environments. Partner with clients in multiple operating models including, consulting, agency and marketing services providers.

As a thought leader and subject matter expert (SME) for the retail practice, in this role my charter was to keep the pulse of retail and advise our organization and clients on what was happening in the retail space, including trends industry analysis and solutions. This to ensure our products and services were lining up with the needs of our clients and prospects and delivering great experiences to their customers. This included strategic positioning, messaging, pain points and high-level solution design. I worked with marketing and our sales teams to ensure they had the right sales processes and successful value propositions. In the deal aspect of my position I worked closely with individual sales associates to design solutions to solve client issues, sales messaging, and partnered with them on numerous strategy meetings, sales calls, and business pitches.

Reporting directly to the CEO acted as the strategic marketing director for the data analytics and customer loyalty arm of Euro RSCG Worldwide, a group that in a tough market increased group revenue +4% vs. the industry average of -10%. My charter was to direct the strategy for new business development, agency positioning, and product development for database marketing, analytics, and digital solutions within agency. Played a key role in multiple new business wins spanning multiple disciplines such as strategy, creative, database, digital, analytics and CRM. In my Engagement Manager role, I was instrumental in growing a pre-IPO e-Commerce brand by $4.7MM. My team deployed testing scenarios that were adopted into day-to-day operations. We led them through this strategic transformation shifting them from a mass communications company to a customer-centric data-driven experimentation organization.

Partnering with sales and account management, in the Strategic Consultant role acted as the solutions engineer on database and data-driven solutions for marketers. Provided expertise in Identity Resolution, data processing and database marketing concepts all to improve customer experience. Led 8 of 14 winning deals totaling over $15,000,000 and lifted deal close percentage by over 200% YoY while attaining a deal closing percentage of 75% vs. company overall of 21%. On an internal process improvement project, achieved $1,0000,000 in annual cost savings through designing a new sales approach and process.

As an Associate, was the Engagement Manager on solving client issues through innovative Data Science and advanced analytics tools. Collaborated with clients in the banking, financial services and satellite TV, worked with client teams covering database, analytics and CRM. Led organizational change by introducing and developing and best practices, knowledgebase, value propositions, and new products for adjacent marketplaces.

As Director of the agency’s database practice I was responsible for new business development, implementation and day to day operations of all marketing databases. I was in charge of a team of 4 members and led larger cross-discipline teams to design, develop, and implement database and digital solutions. I joined the organization to rescue a failing client deployment. This was a highly complex marketing automation transformation migrating from a legacy offline process to a digital process utilizing a first of its kind technology. Later in my tenure, led the strategy and execution for the Burger King’ “Kids Club” loyalty database, the first kid’s loyalty database of its kind, attributable average check ROI of 7:1. I was also instrumental in the ideation and business case for switching to an outsourced approach transforming the organizations database operating model.