Created a go-to market strategy for local manufacturing, resulting in a 150% increase in lead qualifications ratesBuilt creative branding assets, marketing materials, and sales collateral for use across the companyResponsible for annual and quarterly marketing plans to detail projects, milestones, initiatives, budgets, and goals for the departmentDeveloped visual media and content articles in alignment with SEO goals to continuously grow brand visibility and credibility with key segmentsIdentified an untapped product application, built a project roadmap and marketing funnel to gain sales traction and pilot projects

Managed client relationships from first contact and onboarding to delivery and follow upImplemented a digital marketing framework to facilitate sales and improve conversion ratesGrew organic ranked keywords by 315%, resulting in web traffic increases of 421%Remapped the company website to increase appeal with key segments, resulting in increased lead generation by 225%Jumpstarted social media account following (Instagram, Twitter, Linkedin) by 473%Reskinned and wireframed company website, increasing time spent on the site by 52%

Co-founded Vermont's only USATF sanctioned track and field teamIdentified key growth markets and an influencer strategy for membership growthImplemented multimedia campaigns across various channelsCreated a sponsorship program to increase participation accessibilityManaged front end web design, social media, community events, and long term strategy

Increased rates of mobile phone adoption in rural Rwanda where Vanu recently launched network coverageIdentified demand side drivers of mobile phone usage and characteristics of varying customers across demographic classesDeveloped partnerships with NGOs to accelerate economic growth in rural Rwanda

Cross-functional line cookOversaw multiple stations and audited efficiency of each over time

Social media oversight across a variety of platformsMarketing research to redevelop sales strategies for clientsData management through Google Analytics and Sprout Social