Tori Powers Email and Phone Number

-Develop and maintain a comprehensive yearly communications calendar, encompassing concerts, food & beverage, private events, education, and fundraising.-Create and execute marketing plans for 500+ events per year, including paid advertising, promotions, media, and grassroots.-Oversee graphic identity and production of digital and physical materials, ensuring consistent messaging and branding across all channels.-Collaborate with stakeholders to develop and implement fundraising and sponsorship campaigns.-Manage website content daily, including page design, copy, and image updates. Lead project manager for website redesign with external firm in 2021.-Write and edit copy for internal and external documents, newsletters, guest and donor relations, promotions, advertising, and other messaging.-Plan and deliver 5+ email blasts per week, including data migration, segmentation, template design, building, testing, and reporting.-Strategize storytelling and create content for all social media channels. Increased audience size on Instagram from under 1k to 30k+.-Coordinate media coverage for events and organization; write and distribute press releases to cultivated contact list.-Establish and maintain relationships with key partners to develop marketing and promotional opportunities.-Run promotional tables at internal and external events to increase brand awareness.-Lead weekly marketing meetings and monthly communications meetings to evaluate and analyze effectiveness.

-Co-founded public relations firm and wrote a comprehensive business plan.-Developed marketing plans and press campaigns for local artists.-Managed website, social media, and designed all graphics.-Contacted media outlets to obtain coverage for live shows and album releases.-Created press kits for artists including bios, press clips, and press releases.

-Wrote press releases for artists to distribute to local and national news outlets.-Created marketing plans and researched marketing opportunities for artists of various genres (world, jazz, singer-songwriter, R&B, rock).-Organized and distributed promotional materials.-Maintained marketing spreadsheets with data for upcoming and past concerts.-Gathered and archived press clips from print and online media.

-Archived show files and invoices in a digital database.-Updated and created content for social media outlets.-Coordinated fan contests and advertisements on Facebook.-Prepared marketing grids and advertising packets including budget information.-Worked as a runner during concerts to provide hospitality for artists.