• Development of the global digital marketing strategy & tactical digital campaigns that align with overarching marketing & business strategies• Website Development & Management of consumer facing ecommerce websites in 3 languages. • Improving User Experience of owned digital channels through improved functionality & content driven marketing• Managed the end to end delivery & implementation of digital infrastructure projects such as website software & inbound marketing tools• Strategic content planning & execution across blog, email marketing, website & social media suite• Managed the implementation & delivery of a marketing automation strategy via a third party eCRM program• Managed SEO/SEM outputs – Google Adwords, Bing, Social Media & Amazon• Management & sourcing of digital partnerships & platforms to elevate the brand• Support Retail partners with co-branded marketing online & in store • Weekly reporting on digital analytics to gauge insight & inform marketing approaches• Collaboration with cross-functional global teams on key projects including new product development & new product launch• Managed the execution of branded marketing collateral – leaflets, pull up banners, merchandise & trade stand design• Designed digital advertising banners & HTML email content• Line managed & mentored a full time social media intern• Responsibility for the digital marketing budget & P&Lhttps://www.myinnovo.com

• Responsible for the delivery of a company rebrand – market research, persona development, brand positioning, visual identity & corporate brand guidelines• Design & build a new corporate website – 120% growth in web traffic in 2 months following launch• Design & produce branded collateral & merchandise• Develop and implement a marketing strategy to generate awareness and SOV in a crowded & competitive market• Management & set up of SEO & SEM• Establish & develop strategies across the social media suite• Managed the acquisition of mutually beneficial business partnerships to leverage brand reach & engagement• Managed & delivered a brand launch event http://www.caledonialettings.com/

• Ownership of the corporate brand guidelines• Managed the development & design of product packaging, new product logos & branded collateral• Management & maintenance of corporate website & intranet• Design of web banners & promotional web tiles• Implement company wide price changes & external communications to customers• End to end management & design of eCRM campaigns• Liaise with print production partners, mail houses & external designers for Direct Marketing campaigns, advertising & corporate signage• End to end management of small scale events & product launches• Support the Events team in Fieldays preparation • Manage & report on marketing budgets across four corporate brandshttps://ballance.co.nz/

• Process visa applications for Australia – determine outcomes, communicate with applicants• Understand, utilise and comply with Australian Immigration legislation• Relationship Management• Customer Service

• Manage a portfolio of advertising clients & prospect new business by selling advertising packages into a Brisbane based lifestyle magazine• Generate advertising proposals that align with client strategy and which promote business growth• Meet monthly sales KPI’s & budget targets – 150% to budget in first 12 months• Adhere to print & creative deadlineshttps://bmag.com.au/

• Work with Media Manager to devise strategic advertising campaigns that leveraged our network of media partners• Deliver media bookings & creative artwork on time & on budgets• Use TARPS, distribution/readership statistics, Neilson Data etc to negotiate rates & positioning • Create client media schedules• Work with wider agency team to adhere to print & creative deadlineshttp://www.advertisingworks.com.au/

During this brief Internship with Bauer Media Group (formerly ACP Magazines), I assisted the Sales Executives in prospecting new advertising clients for their lifestyle magazine titles, and was mentored on understanding readership & circulation statistics, pitching for business, generating advertising proposals and post campaign analysis, and was also involved in preparing, planning and attending various events including Cleo Bachelor of the Year – Brisbane.