Tori Jensen Email & Phone Number

San Francisco, Ca, Us

San Francisco, California, Us

Developed and executed global digital marketing strategies for Slack Enterprise products, focusing on paid marketing channels. Identified and implemented innovative digital marketing strategies to drive customer engagement and revenue growth for Slack, including balancing financial considerations with growth objectives to ensure optimized budget allocation and substantial ROI.Managed a team of digital marketing professionals to execute the global digital marketing strategy for Slack, ensuring effective utilization of all paid marketing channels and collaboration with cross-functional marketing teams to activate campaigns for all lines of business and industry GTM plans as well as key Salesforce Events.Monitored and analyzed key performance metrics for global paid digital marketing campaigns, such as conversion rates and return on ad spend, to optimize campaign performance and maximize ROI.Analyzed market trends and the competitive landscape to identify new opportunities for paid digital marketing strategies within the global enterprise segment and collaborated with the Sales team to align digital marketing strategies with sales goals, targeting key accounts and industries.Researched and implemented emerging digital marketing technologies and platforms to stay ahead of the market and provide innovative solutions for Slack, developing lifecycle marketing programs that improved customer engagement and reduced churn through personalized strategies and A/B testing.

San Francisco, California, Us

Developed and executed global digital marketing strategies for Slack Enterprise products, focusing on paid marketing channels. Identified and implemented innovative digital marketing strategies to drive customer engagement and revenue growth for Slack, including balancing financial considerations with growth objectives to ensure optimized budget allocation and substantial ROI.Managed a team of digital marketing professionals to execute the global digital marketing strategy for Slack, ensuring effective utilization of all paid marketing channels and collaboration with cross-functional marketing teams to activate campaigns for all lines of business and industry GTM plans as well as key Salesforce Events.Monitored and analyzed key performance metrics for global paid digital marketing campaigns, such as conversion rates and return on ad spend, to optimize campaign performance and maximize ROI.Analyzed market trends and the competitive landscape to identify new opportunities for paid digital marketing strategies within the global enterprise segment and collaborated with the Sales team to align digital marketing strategies with sales goals, targeting key accounts and industries.Researched and implemented emerging digital marketing technologies and platforms to stay ahead of the market and provide innovative solutions for Slack, developing lifecycle marketing programs that improved customer engagement and reduced churn through personalized strategies and A/B testing.

San Francisco, California, Us

Developed and executed innovative, data-driven strategies to optimize paid digital campaigns, driving customer acquisition and retention for Salesforce's core products and Dreamforce.Led a high-performing Paid Digital team, providing guidance, mentorship, and inspiration to drive excellence.Designed and executed robust SEO strategies, improving organic search visibility and overall website traffic. Managed media mix investments, setting strategic allocations and expected outcomes across various marketing channels.Analyzed market trends and competitor activities to identify growth opportunities and optimize paid digital advertising. Identified and evaluated emerging trends and technologies, making recommendations for implementation in Salesforce's campaigns.Collaborated with cross-functional teams, including finance, analytics, and product, to develop and execute integrated marketing strategies that align with paid digital advertising campaigns, enhancing lead generation and conversion rates.Excelled at elevating brand awareness and strengthening Salesforce's digital presence across diverse paid digital channels, including targeted digital marketing campaigns for outbound sales motions.

San Francisco, California, Us

Identify and implement new digital marketing strategies to increase customer acquisition and retentionDevelop and execute strategies to optimize paid digital marketing campaigns and ensure maximum return on investment for Salesforce.Develop and execute a comprehensive paid digital marketing plan to drive lead generation and revenue growth for SalesforceAnalyze market trends and customer behavior to identify new opportunities for digital marketing campaigns and initiativesCollaborate with cross-functional teams to develop and execute targeted marketing campaigns that align with Salesforce's brand identity and messagingCollaborate with the sales team to align digital marketing strategies with sales objectives and targets to drive revenue growth for Salesforce.Establish and maintain relationships with key industry influencers and thought leaders to amplify Salesforce's brand presence and reach in the marketLead and manage the Paid Social team, fostering collaboration with cross-functional marketing teams in areas such as digital strategy, campaigns, product marketing, events, creative, and sales.

San Francisco, California, Us

Created and managed the AppExchange Marketing Program (AMP), establishing it as a powerful co-marketing engine that significantly enhanced partners' visibility and reach within the Salesforce ecosystem.Designed and executed innovative campaigns that generated leads and fostered partner engagement. These campaigns featured partners such as DocuSign, FinancialForce, Apttus, Sage, and CallidusCloudPioneered a comprehensive digital media strategy for the AppExchange, continually testing and optimizing organic and paid placements to drive an increase in unique visitors to AppExchange.comOversaw the development of co-branded creative assets and content, ensuring alignment with Salesforce's brand voice and image while preserving each partner's unique value proposition and brand idealsCollaborated closely with cross-functional teams to maintain a cohesive messaging strategy and brand image across all marketing materialsCoordinated with partners to identify mutually beneficial opportunities and ensure alignment with Salesforce's marketing objectivesCollaborate with internal teams to develop and execute joint marketing campaigns with partners, driving brand awareness and lead generation for both Salesforce and partner organizationsIdentify and analyze market trends and competitor activities to provide insights and recommendations for the development of targeted marketing campaigns and strategies.

Develop creative marketing strategies to increase brand visibility and attract new users to the Fanlala and imbee.com platformsDevelop and execute comprehensive marketing strategies to promote the Fanlala and imbee.com brands and attract new users to the platforms.Analyze market trends and competitors to identify opportunities for growth and differentiation in the entertainment and social media industryIdentify and collaborate with influential celebrities and social media personalities to promote the Fanlala and imbee.com brands and attract new users to the platforms.Develop influencer marketing campaigns to collaborate with popular social media personalities and increase brand awareness and user engagement on the Fanlala and imbee.com platformsLead market research efforts to gather insights on consumer behavior and preferences in the entertainment and social media industryConduct market research to identify emerging trends and opportunities in the entertainment and social media industry that can be leveraged to drive growth and engagement for the Fanlala and imbee.com platforms.

Assist in the development and testing of network equipment and systemsCollaborate with team members to develop innovative solutions to complex engineering problems.Conduct research on emerging technologies and industry trends to support product developmentConduct research and analysis on emerging technologies and trends in the telecommunications industry to identify potential areas for product development and improvement.Assist in the planning and execution of product testing and evaluation to ensure quality and reliability of network equipment and systems.Assist in the design and implementation of new features for network equipment and systemsAssist in the documentation and organization of engineering processes, including creating and updating technical documentation and standard operating procedures.