Heather Mackenzie Email & Phone Number

San Francisco Bay Area

Partnering with multiple teams throughout Autodesk to manage and deliver memorable event experiences. Events include key education events, trade shows, and the Design and Make Summit in Brazil. My goal is to execute flawlessly by building strong partnerships with internal stakeholders and local vendors - who all share the same goal for excellence.

Organizing the prestigious Smartsheet President's Club – an annual incentive trip designed to champion our field sales teams (including sales, sales engineering, and partners) and services organizations (comprising customer success, professional service, and customer support). Collaborating with executives, marketing, sales, procurement, legal, accounting.

• First sales events leader for Smartsheet, responsible for building the vision, strategy, team, processes,budget, and vendor relationships to manage and deliver annual, global events, including Sales Kickoffand.
• Redesigned and delivered IMPACT, Smartsheet’s annual sales kickoff, to 1500 in-person and virtual attendees, utilizing new and innovative experiences to help accelerate sales and promote networking across teams
• Introduced event technology to improve the registration experience, program reporting, mobile app, virtual networking, and hybrid experience
• Ensured buy in and alignment across executive stakeholders for event strategy and initiatives
• Up-leveled President’s Club to a ‘white-glove’, international event to celebrate top sales performers by sourcing premier venue locations and leveraging strong vendor relationships
• Redesigned IMPACT from a fully live event to a fully virtual program in response market changes and budget shift

San Francisco Bay Area

Manage annual global sales and channel partner conference of over 3000, to directly support Autodesk’s sales efforts, ensuring alignment of sales goals and strategies are met. Leading and partnering with a cross-functional team of sales leaders and industry professionals to deliver over 150 sessions, including general sessions, keynotes, trainings.

San Francisco Bay Area

Partner with multiple teams throughout Autodesk to deliver cohesive, cross-industry events. Designed and delivered 6-city European sales channel summit reaching over 3000 attendees, providing an impactful in-person employee and channel partner experience and trainingWorked with cross functional teams to bring the corporate narrative and our key customer.

San Rafael, California

• Managed required authorization sales training program for our Autodesk Reseller Partners and internal sales teams. Manage Autodesk’s virtual, required, sales and technical training for all Autodesk sales teams and.
• Co-managed the creation of a standardized internal sales training program used for Autodesk sales teams and channel partners.

San Rafael, California

Successfully manage the development and delivery of online authorization testing as required for Autodesk sales channel and internal sales teams.

San Rafael, California

Assisted the Autodesk Training Center (ATC) Program Manager with all aspects of the ATC program requirements; including authorization updates, annual meetings, and training guidelines. Managed all Autodesk Media & Entertainment software training's utilizing Autodesk offices and reseller offices throughout the US and Canada.

Corte Madera, California

Support GGP Ski production event efforts by assisting in the planning, executing, and coordinating logistics for all phases of the annual Celebrity Ski Events produced for television. This included collaborating and managing VIP attendance, event logistics, evening events, transportation, gift bag compilation, and onsite execution of program.