Torie Woodard Email & Phone Number

Charlotte, NC, US

New York, New York, US

Responsible for supporting all aspects of Marketing Operations Strategic Roadmap including leading Transformation Initiatives. Part of the core leadership team responsible for driving the work across Content, Channel and Data ecosystems for ACQ, ECM and CRS partner Marketing as well as setting the stage for evolving the roadmap as new priorities emerge.

New York, New York, US

• Developed the Strategy Roadmap for Existing Customer Marketing across Retail Bank, Wealth Management and Branded Cards focused on driving more Personalization, Efficiency and Speed to our Marketing campaigns across.
• Led the Tech Book of Work process for ECM Marketing, consolidating and prioritizing requests, inclusive of business case development.
• Managed and led cross-functional team to drive strategy for New Cards Customer Engagement Strategies, providing recommendations to get more new card customers engaged at Citi, promote primary spend on card and lower.
• Supported Execution 2.0 through move to new Digital Post-Login Operating Model with MT&D COM team.
• Worked across Marketing teams to lead annual planning and development of quarterly milestones to support our Strategy Book of Work.
• Developed 2023 Cards Annual Plan process with Marketing, Analytics, Finance and Product partners.

New York, New York, US

• Develop both short- and long-term strategies to drive growth of the MRC segment through acquisitions strategy enhancements while working closely with our USPB partners
• Drive to increase penetration of MRCs through Direct Mail, Email, Digital and Branch channels targeting our single relationship customer base, as well as identifying opportunities and strategies to generate more “Day.
• Put forth and gain alignment on “Book of Work” to scale MRC inflows, including strategic internal and competitive assessment of key opportunities and development of business cases
• Deep dive into areas such as application experience in both open market Digital and post-login to drive funnel thruput and funding and improving productivity and opportunities to streamline processes through the Branch.
• Develop and track operating growth plan and Roadmap of committed deliverables and priorities spanning both Acquisitions and Existing Customer Retention
• Effectively established processes to track and communicate RAG statuses, including key updates to timelines, as well as reporting out performance of key KPIs post initiative launch

New York, New York, US

• Continued focus on development of new MRC acquisition strategies across lines of business to drive growth to increase MRC Inflows
• Built out of Quarterly MRC Book of Work Initiatives by Key Focus Areas for 2022 to update Leadership on where we will lean in for next year’s growth
• Executed Weekly MRC Tracking to Leadership detailing out net new MRC’s and monthly projections to highlight both wins and challenges across existing initiatives
• Delivered ongoing ownership and engagement of the Digital Funnel Monitoring and Reporting for existing Card clients
• Partnered across businesses for ongoing development and tracking of the MRC 2022 executional priorities and roadmap of committed deliverables
• Performed a deep dive into the Branch Channel, including end-to-end application experience, to better understand how to scale MRC’s and to put forth Book of Work Recommendations to include in MYF process

New York, New York, US

• Executes new pricing strategies on consumer deposit products, including creation of a new high yield savings product
• Improves customer engagement and pull through rates through competitive analytics
• Utilizes pricing model and acquisition analytics for optimal pricing strategies
• Partners with key stakeholders including sales, marketing and other internal service partners to ensure all product offerings meet strategic goals from a pricing perspective
• Effectively monitors competitor rate activity as well as Treasury rates to provide rate recommendations based on the current competitive market environment while maintaining profitability

Pittsburgh, Pennsylvania, US

• Drives business and financial results through the selection, design, development and promotion of new and existing products
• Monitors the marketplace to assess product trends and results in order to recommend new products or enhancements to existing products
• Prioritizes and makes decisions regarding product recommendations. Develops business case, business plan and roll-out of specific products
• Manages the development, production, roll-out, pricing or promotion of specific products
• Partners with key stakeholders including sales, marketing and other internal service partners as well as external stakeholders to ensure all product offerings meet strategic goals
• Develops product-specific marketing initiatives; will participate in client-facing activities

Pittsburgh, Pennsylvania, US

• Recommending appropriate performance measures to be produced including lifts, efficiencies, confidence intervals and other statistical metrics
• Analyzing and processing data, building and maintaining models and report templates, and developing dynamic, data-driven solutions
• Providing business clients with detailed, actionable reports documenting the findings from data processing and data analysis
• Consulting on using business intelligence data for predictive analytics and facilitating implementation of new tools and data marts

Pittsburgh, Pennsylvania, US

• Review Financial Statements on Middle Market & Commercial Lending Renewals from $1-$5 Million
• Collaborate with Underwriting, Credit Team Leads, and Relationship Managers to ensure the client’s renewals are handled in a timely manner
• Organized Employee Training & excelled at delivering “The PNC Experience” Presentation to staff
• Selected to be Part of the 2014/2015 CCS Senior Mentorship Program

Pittsburgh, Pennsylvania, US

• Delivered 5 star customer service with every interaction
• Drove profitability to the branch by increased sales and referrals for both personal and business clients
• Prospected to build new branch clientele through cold calling and marketing efforts
• Coached and trained the employees in the branch to retain a talented staff

Pittsburgh, Pennsylvania, US

• The Retail Bank Development Program, known as ACCEL, is an Accelerated development program for recent college graduates with exceptional leadership potential. ACCEL develops PNC's next generation of Retail Bank leaders.
• Completed a twelve month leadership training program with early placement
• Collaborated with the Market Manager to Develop a Purchase Payback Training Module
• Lead a successful Regional Market Blitz dedicated to Merchant Services

Holland, Ohio, US

• Set Up and Maintained all Social Media Sites including the Company Website and Blogs
• Effectively increased SEO and Marketing efforts for the company
• Worked with the recruiting teams to call prospective hires and get new client leads

Akron, OH, US

• Completed a detailed competitive analysis across the industry to recommend the introduction of new tire sizes
• Created Project Briefs and POS materials with our outside agency
• Assisted team with various other projects including the Eco Car Competition & Buzz Metrics

Mentor, OH, US

• Forecasted future health care operating room needs using detailed marketing analysis
• Researched competitors and presented a detailed competitive analysis to the staff
• Lead the team throughout the product development stages and product naming tasks for a new product to market

Master'S Degree, Mba

Bachelor'S Degree, Finance And Marketing