Tori Felton Email & Phone Number

New York, New York, United States

Rehired to be Creative DirectorCollaborate with the CEO to design and execute marketing campaigns for licensed products.Conduct concept pitches and design innovative products.Streamline asset utilization, resulting in improved brand consistency. Leads the design and production of multiple brands for major entertainment licensors.Redesign Amazon storefronts to enhance brand identity.Manage licensing approvals and product development for Mattel, Hasbro, and Disney.Grew organic traffic by ~20% and increased revenue by ~60% through the design of marketing campaigns, product concepts, and launching a new Amazon store.Achieved a 7% increase in revenue by creating catalogs, postcards, and brand presentations for B2B and B2C sales.Streamlined asset database, reducing asset search time by 50%.Develop new licensed and original IP, contributing to business growth. Attained 6% sales growth with 18% lower costs by managing sample production in collaboration with the Shanghai office.Improved email marketing practices, boosting customer engagement by 10% and reducing marketing costs by 40%.Increased Amazon store traffic by 23% through social media and other advertising strategies.

New York, New York

Analyzed market trends to design high-quality, cost-effective pet and children's home goods and toys for stores from Tjmaxx to Nordstroms.Created branding and packaging for multiple brands.Managed licensing approvals and product development for various brands. Assisted with photo shoots and photo editing.Made costing and material selections to ensure product quality.Produced 20+ retail packaging projects every six months, from concept to final production artwork, meeting critical deadlines and creating mock-ups.Contributed to a 17% increase in customer conversion by designing two websites.

Greater New York City Area

Worked directly with the CEO and Art Director to design animations, logos, catalogs, and packaging.Created CAD mock-ups for mermaid tails and shark-shaped blankets. Developed social media marketing content.Assisted with photo shoots and photo editing.Reduced post-production defects by 40% through initiated automated testing efforts.

Greater New York City Area

Operated Anajet printers to produce high-quality printed materials.Assisted in the printing process, ensuring accurate color reproduction and optimal image quality.Worked closely with the design team to optimize print files.Managed inventory of printing supplies and ensured timely reordering. Provided support in other printing-related tasks to meet all of the production deadlines.Maintained a clean and organized workspace to uphold printing efficiency.

Greater New York City Area

Worked closely with senior designers to create visual assets for print and digital media.Assisted in the development of marketing materials, brochures, and promotional campaigns.Gained hands-on experience in using design software, including Adobe Creative Suite.Contributed to concept development and brainstorming sessions for individual client projects.Prepared and organized design files for production, adhering to each industry standard.Conducted market research to stay updated on design trends and competitor analysis.

Designed custom graphics and logos for a variety of apparel products. Partnered with clients to understand their specific design requirementsand unique preferences.Utilized Adobe Creative Suite to create and edit vector and raster graphics. Ensured quality control by reviewing design proofs before production. Maintained an organized archive of design files for efficient workflow. Assisted in managing customer orders and providing design consultations.