Violet Lin Email & Phone Number

Toronto, On, Ca

Oversaw and had editorial responsibility for internal web content and network-wide email communications for 400+ dental clinics. Briefed creative agencies to develop digital and print collateral for direct marketing events and campaigns; proven track record of delivering content that is on-brand. Provided Google Analytics and social media engagement reporting to Senior Leadership Team, highlighting campaign performance and content strategy.

Oversaw HR communications for external and internal initiatives to develop the employer brand and foster employee engagement. Managed and developed weekly content for Mercedes-Benz Canada’s LinkedIn page highlighting the employee experience. Led the creation of the monthly national employee magazine, including the layout, graphics design, copywriting, and editing, improving employee engagement and fostering better understanding of corporate initiatives.

Supported the Employee Experience Manager, HR Business Partner, Data & Systems Specialist, and Communications Specialist in executing employee recognition programs, enhanced reporting, recruitment strategies, and developed communications collateral to market MBC as an employer. Led the recruitment for the 2018 internship program: reviewed and screened applications, and organized Interview Day with 20 managers and top candidates.

Analyzed data from the Engagement survey to create presentations for the Senior Management Team, provided insight on divisional and departmental comparative performance and opportunities for improvement.

Researched productivity solutions for the Employee Mobility Project, developed recommendations and a deck for this initiative, which was presented to Mayor Tory.