Vicky Torres Email & Phone Number

San Diego, CA, US

San Diego, California, United States

• Manage marketing projects throughout the project life cycle, from scoping to delivery, including planning, budgeting, and timeline development
• Manage marketing requests to ensure projects are on track and actively work to anticipate and dismantle roadblocks
• Establish and maintain positive relationships with various departments to ensure that all workflows run seamlessly and efficiently
• Define creative vision for campaigns and work with external and internal teams to develop visuals that align with marketing objectives
• Oversee copy development, lead photoshoots, and approve in-house designs to ensure they align with USD's brand standards

• Implemented program-specific strategic and multi-channeled, integrated marketing and communication plans for graduate business degree programs
• Developed communication and marketing strategies that addressed the student life cycle
• Managed marketing-related contracts and external vendors

San Diego, CA

• Managed implementation of marketing communications strategy for six graduate business programs
• Managed our CRM system to track and report recruiting, marketing and admissions metrics
• Oversaw and coordinated major events for all six of our master’s programs
• Supervised student assistants and oversee their projects

San Diego, CA

• Managed and planned major events for all programs and all events for flagship MBA programs
• Developed recruiting and marketing initiatives aimed at making conversions
• Continuously developed automations and strategies for applicant retention
• Designed email templates and email campaigns
• Arranged interviews for graduate business program applicants
• Created print and digital marketing materials as needed

San Diego, CA

• Updated and manage potential and incoming student records on Salesforce
• Composed e-mail campaigns and sent out mass emails through Salesforce
• Created promotional brochure inventory system
• Generated interest in events through calls to prospective attendees

• Developed and managed SDIFF social media short-term and long-term paid and organic strategies
• Curated and created social media content to increase community engagement in our “digital piazza”
• Researched and implemented the latest social media best practices and technologies
• Collaborated with executive board and marketing teams to strategize and meet goals

Point Loma, CA

• Managed and tracked analytics to inform data-driven decisions of various accounts
• Provided account insights to social media team to create and implement digital campaigns
• Maintained content calendars to keep a consistent and strategic posting schedule

• Promoted community engagement amongst members
• Connected with other executive members in various organizations to stay up to date on events happening around campus
• Collaborated with other organizations on events and weekly meetings

San Diego, CA

• Mediated the issues of first-year students in the residence hall
• Planned and executed social, educational and recreational events
• Promoted events throughout the residence hall
• Managed Instagram and Snapchat accounts to promote community engagement
• Maintained a media schedule to stay on track with consistent Social Media content

• Coordinated marketing campaigns for monthly and weekly events
• Designed various events’ promotional flyers
• Managed and maintained social media pages to be relevant sources of community for our members

San Diego, CA

• Assisted lab users with computer troubleshooting and any printing problems encountered
• Provided student support and customer service
• Monitored printer usage and lab users’ activity to ensure that a calm environment existed

Madrid, Spain

• Managed reception area and multi-tasked by helping guests and students
• Scheduled tours around Spain for different courses
• Translated administrative documents from Spanish to English
• Assisted the Program Director with semester planning for incoming students

• Designed flyers and posters for events and was responsible for their exposure
• Planned events for around 600 residents to participate in and enjoy
• Created marketing techniques with the tastes and preferences of the residents in mind