Tory Roberts Email & Phone Number

Milton Keynes, England, United Kingdom

Melbourne, Australia

Responsibilities• Management of Design Studio, Customer Service and Marketing teams• Strategic planning (Henderson and Waterlyn) • Category management (Cards - Everyday and Seasonal, Gift Packaging etc for Henderson and for Waterlyn, all elements)• Product selection (Waterlyn)• Product performance analysis (Henderson and Waterlyn)• Systems integration• Growing stakeholder relationships (Henderson and Waterlyn) • Creative direction (Henderson)• Art buying (Henderson)• Trade fairs (product selection - UK and product presentation AU)

Melbourne, Australia

Originally brought on-board in this newly developed job to lead the Customer Services team into a new phase of integrated planning, the role quickly grew to encompass all areas of product development for the Waterlyn label. Capitalising on my experience in the UK greeting card market, and in conjunction with in-depth sales analysis, I became involved in product selection, roll out and communications. Key Responsibilities: • Planning Key accounts (including David Jones)• Greeting card, stationery and gift packaging Buying • Sales Analysis• Marketing (social media and EDMs)• Customer Services Team

Tullamarine, Melbourne

Leading the Marketing Team at this feisty and fast-growing business my role focused on delivering excellence every communication – be that on social media, in our printed marketing collateral, in trade emails and EDMs or on the weekly staff newsletter – written and narrated by yours truly! Key Responsibilities:• Social media content creation & deployment for 8 profiles (AU and UK channels)• Art Direction • Copy-writing, proofing and deploying all communications and collateral • Relationship management with stakeholders at all levels • Campaign analysis• Negotiation (printers, media owners & suppliers)• Events & conferences • Strategy and scheduling• Coaching, motivating & training

Milton Keynes, United Kingdom

Returning to head up the Display Planning arm of Woodmansterne Retailer Services my role was to ensure the teams’ greeting card displays were navigable and commercial, that the company’s product was optimised and that the brand identity of each retailer is a conveyed in each environment. During this short stint I trained a new team, streamlined our brokerage product holding by 500 lines and oversaw a major replan to the John Lewis estate. Key responsibilities* Understanding the aesthetics of a good commercial display* Sales-driven analysis* In-depth knowledge of the industry – products, retailers, trade shows, suppliers.* Maintenance of thousands of accurate supplier product records* Retailer and supplier relations management* Constant improvement of key work-flow processes* Signing off the team’s work to ensure a consistently high standard of work* Prioritising team work schedules* Coaching, motivating and training staffClients included major UK retailers Waitrose, John Lewis, Harrods, Fenwicks and WHSmith as well as for many independent retailers.

Watford, United Kingdom

Initially, playing an integral role in the Design Studio rights buying and completing all administration associated with publishing greetings cards my role developed to include being responsible for the imagery selection and art direction for three key house ranges.Key responsibilities* Art Direction* Art Buying* Rights negotiation & licensing* Proof-reading (greetings cards, calendars, advent calendars, confectionary, catalogues)* Purchasing (using SAP)* Product performance analysis* Approvals* Image sourcing and trend research* Managing the company’s relationships with artists and agencies* Attending industry events (trade fairs, Greeting Card Association AGM etc)* Product set up (using Filemaker)

Milton Keynes, United Kingdom

Full time employee covering the role as above

London, United Kingdom

Involved in all aspects of day-to-day life at this womenswear retailer, I was also identifying and responding to trends and being innovative with tight budgets to deliver captivating displays.

Based on key customer insights, I was devising and implementing strategies for brands to reach customers online. This involved liaising with media owners to negotiate the best value for key clients (including Shell, Save the Children and RNLI) and reporting on campaign results.

Bachelor'S Degree, History Of Modern Art, 2:1

Activities and Societies: 1st year included a Spanish Language and Social Anthropology module

A-Level, Art (A Grade), Business Studies (A Grade) & Spanish (B Grade)