Toshiaki Takeuchi Email & Phone Number

Natick, Ma, Us

Build and manage a program to engage with user communities and channel their feedback to internal stakeholders

Natick, Ma, Us

Manage Digital marketing on display channels, including Google, Quantcast, and others and support system integration for all Digital Marketing platforms. Also a contributor of data science related posts to the corporate blog Loren on the Art of MATLAB http://blogs.mathworks.com/loren/

Natick, Ma, Us

Japan is the MathWorks' largest export market. My responsibility was to partner with sales director to engineer a successful transition of our presence in Japan from our key distribution channel partner to a fully owned subsidiary, creating an organization of 100 people. We successfully opened offices in Tokyo, Nagoya and Osaka on July 1, 2009.

· Personally recruited by the CEO to develop new lines of business; Identified business opportunity for moble music recognition, conducted market research, evaluated the technology and negotiated license deal with Shazam Entertainment Limited.· Key Achievement1: Launched Japan’s first mobile music recognition service for Vodafone and KDDI in partnership with MTV and Yamaha; in discussion with NTT DoCoMo.· Key Achievement2: Cultivated relationship with RIAJ, Sony Music, Avex, Victor, Toshiba EMI, Universal and Warner Music to get approval for building fingerprint–based music database. · Key Achievement3: Built Japan’s largest fingerprint-based music database of 300,000 local tracks in addition to 3 million international tracks. Directed a small team of developers for process design, software tool development, and systems integration. Formed a strategic alliance with local music metadata suppliers and managed a group of encoding technicians.

Redmond, Washington, Us

provided marketing consulting service to Microsoft Corporation

Background: Coming from the hardware business, I felt a need to understand the software business better. Implemented strategic planning, product sourcing, contract negotiation, software localization, product launches and e-commerce project management. • Key Achievement1: Launched eCommerce service for graphic design and video editing software and grew it to $1.4 million sales in the first year. As the product innovation slowed the business shifted from high end platforms to smaller add-on packages not suitable for traditional distribution and eCommerced offered a solution to this problem.• Key Achievement2: Expanded the range of products through winning key accounts such as Adobe for joint marketing deal, Cisco for IP video products, Alias|Wavefront for Maya Paint (3D) and Pinnacle Systems for HDTV Editing products.

Us

At ImageOne, I managed the relationship with Media 100 as their Japanese distributor

Tokyo, Jp

Background: Sony faced increased competition from software-based professional video-editing solutions and decided to offer competing software products.• Key Achievement: Developed and recommended to senior management a set of corporate policies and business guidelines to define the software business model for Sony, which would introduce sweeping changes to the organizational structure.

Tokyo, Jp

Background: New market for software-based video editing solution emerged in the USA, and S-VHS was establishing itself as a video standard in that market, threatening Sony’s dominant position in Professional video market from the low end.• Key Achievement: Developed plans for a entirely new UVW line of computer-friendly low cost products to counter S-VHS, and UVW went on to became one of the most successful products in the professional video market, without causing product cannibalization.

Tokyo, Jp

Managed over $10 million in annual sales of Broadcast VCR and camera products to OEMs.

Master Of Business Administration, Entrepreneurship, Marketing

Ba, English

Exchange Program, Theater

Maching Learning