• Lead teams responsible for competitive intelligence and industry analyst relations• Prioritize competitors, create assets, communicate NetApp advantages in key segments• Support sales in tactical competitive engagements and product ops in roadmap planning• Build community tools to share companywide competitive knowledge • Recruit, develop Competitive and AR staff who can evangelize the products and strategy• Consistently achieve Net Market Impact scores showing high industry analyst advocacy• Provide high value analyst consulting and analytics to C-staff to shape GTM and Product Strategy • Train sales teams to use analyst research like Gartner MQs to position NetApp to win

• Led team responsible for industry analyst relations, influencer relations, thought leadership • Rebuilt analyst relationships and AR team to drive leadership in Flash and Cloud Storage • Created non analyst influencer program to spur advocacy with influential thought leaders• Developed Data Thriver Thought Leader Campaign associating NetApp with data and cloud • Centralized governance of analyst spending WW, saving the company $1M annually

• Led team that launched the storage industry’s first partner solutions for AWS and Azure• Solutions included cloud-connected private storage and software defined ONTAP• Worked with AWS and Microsoft to create content and training, marketplace offerings • Evangelized the solutions at customer facing events and industry conferences • Partnered with Equinix to market colo-hosted, cloud-connected private storage globally

• Designed and marketed storage industry’s first Cloud Service Provider Partner Program, growing it from 0 to 250 world class partners with over 400 NetApp-based services • IDC ranked NetApp #1 in storage system capacity shipped for cloud infrastructure in 2013• Developed and executed joint go to market strategies with the largest service providers including IBM SoftLayer, Rackspace, and Verizon-Terremark• Collaborated with Cisco, Microsoft, VMware and Opensource communities to design and position integrated solution stacks to power partner cloud services • Responsible for global marketing strategy, solution development, messaging, content, press & analyst relations, and sales enablement

• Backup & Recovery, Disaster Recovery, Application Development Solution Marketing• Developed, executed solutions marketing plans with Symantec, Commvault, Oracle

• Developed and executed Visual Computing and Storage marketing campaigns with sales leaders

• Launched venture-funded patent management application to legal community

• Led team responsible for MRD, messaging, collateral, sales enablement, event marketing• Target markets: Flight Training, Image Analysis, Mfgr Design, Scientific Viz, Entertainment

Sales Forecasting and Business Analysis for Worldwide Field Operations