Touseef Ikram

Touseef Ikram Email and Phone Number

Associate Director (Digital Products) - IMM, Geo TV Network (Jang Media Group); Growth Management | Content Strategist | Problem Solver | Agile Product Development | Thought Leader @ Geo Tv Network
karachi, sindh, pakistan
Touseef Ikram's Location
Karāchi, Sindh, Pakistan, Pakistan
Touseef Ikram's Contact Details

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About Touseef Ikram

Touseef Ikram is a business graduate with more than 20 years of entrepreneurial experience working with large corporates and startups alike including 7+ years in executive management (CXO/Director) roles with a successful track record of planning, developing, launching & achieving massive growth for multiple products.Currently, he is working with Jang Media Group as an Associate Director of Digital Media. He is part of the core team responsible for the P&L of the multi-billion PKR digital portfolio, new initiatives, and digital transformation of the existing products. He has been able to have more than 10X increase in the digital footprint of the group in terms of reach as well as revenue on various channels including the web, mobile web, mobile apps, social platforms, and messaging services by continuous product innovation, establishing great relationships with technology partners, identifying market opportunities, fueling growth by running very targeted organic & in-organic user acquisition campaigns and retaining them by making data-driven content development decisions. Before this role, he served as a Head of Digital Marketing and later as a Country Manager for KalSoft, a Tier 1 software house in Pakistan & Middle East. He was responsible for 3 business units related to process automation, identity management, and content management.He has been fortunate in having his work get international recognition multiple times from Geo News PWA’s display in 2 consecutive Google I/Os to FB Messenger ChatBot Case Study by Facebook. From getting the South Asian Triple Helix Award on a Gamified Tax Data Analytics of Pakistan project to becoming the sole winner from Pakistan in the first APAC News Innovation Challenge and securing a substantial grant by Google on his subscription-based revenue application using news archives that included AI/AR at its core. He also managed Pakistan's first Great Online Shopping Festival (GOSF) that attracted over a million users in mere 3 days, increased 649% direct traffic up-lift on average for our partners, and generated RS.133M in sales. He is very open about sharing knowledge through regular workshops, seminars & casual talks about Digital Marketing, SEO, SEM, User Acquisition, User Engagement, Gamification, Product Management, Go To Market Plan, Growth Strategy, and Operational Excellence.

Touseef Ikram's Current Company Details
Geo Tv Network

Geo Tv Network

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Associate Director (Digital Products) - IMM, Geo TV Network (Jang Media Group); Growth Management | Content Strategist | Problem Solver | Agile Product Development | Thought Leader
karachi, sindh, pakistan
Website:
geo.tv
Employees:
1584
Touseef Ikram Work Experience Details
  • Geo Tv Network
    Associate Director Product (Digital) Management
    Geo Tv Network Aug 2019 - Present
    Karachi
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  • Geo Tv Network
    Head Of Products
    Geo Tv Network Dec 2015 - Jul 2019
    Karachi
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  • Geo Tv Network
    Snr. Manager Technical (Digital Media Assets)
    Geo Tv Network Mar 2013 - Nov 2015
    Karachi
    Achievements:- Delivered 50+ small to large scale Web/Mobile based projects on short notices.- Identified areas to earn more revenue from existing systems, implemented few of them on various web/mobile properties for a significant increase in the revenue from that area. - Analyzed the regular nature of requirements and made certain development related policies. - Empowered team with various tools to ensure smooth execution of time sensitive projects. - Made successful arrangements to increase and sustain election based traffic in a very short span of time that included, a fairly large & very economical outsourced data entry team, a comprehensive data entry application, a powerful search engine of candidates details, a very lightweight and information rich end-user site and hosting infrastructure changes. At peak we were able to serve 5X+ concurrent users & traffic for 2 consecutive days without any problem.Responsibilities:- Make all type of product decisions regarding digital assets across web, mobile web and mobile apps. Help in-house/off-shore project managers and teams to ensure timely delivery of projects and availability of the service to web and mobile based end users.- Develop new (read; better) web/mobile applications to engage a wider audience and turn them into large self-sustainable properties. - Use various analytics programs to identify problem areas and suggest better user experiences to improve on the basic KPIs (unique visitors, repeat visitors, bounce rate, pages per visit, time per visit, etc…)- Use technology as a tool to optimize existing revenue streams capacity and to identify new areas within existing systems to help marketing team build additional revenue streams.- Transition management for all of the existing web properties from legacy proprietary to latest open source technologies.
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  • Interlink Multi Media
    Associate Director - Product (Digital) Management
    Interlink Multi Media Aug 2019 - Present
    Karachi
    IMM is a Jang Media Group company to innovate and operate all of its digital media assets. My role further expanded to include diversification in other than core operational areas of news & entertainment.
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  • Interlink Multi Media
    Head Of Product Development (Digital)
    Interlink Multi Media Dec 2015 - Jul 2019
    Karachi
    IMM is a Jang Media Group company to innovate and operate all of its digital media assets. Achievements: • Conceived, Prepared, Submitted and successfully Defended the application for Jang Group in Google News Initiative’s first Innovation Challenge for Asia Pacific and became one of the 23 -and only one from Pakistan- selected projects out of 214 being submitted from 14 countries and secured substantial grant as part of the development support.• Integral to the turnaround of Jang Media Groups English portfolio site: The News, increasing traffic to 3.33X in a year’s time to become Pakistan’s largest news site and one of the top 10 most visited sites in Pakistan. • Developed dialogue flow, logic and integrations of Whatsapp based chatbot for Geo Super (The largest domestic sports tv channel) & TheNews. Also developed the same for Facebook Messenger based Geo News Chatbot that has crossed 1 million subscribers and has been showcased by Facebook at RISE, Hong Kong conference in 2017.• Managing Product development for all in-house initiatives including the indigenous news CMS that uses various Google APIs and technologies extensively. PWA for Geo News has been showcased in multiple Google I/O events & other Google conferences all over the world. PWA of Pakistan’s first 3 days long Great Online Shopping Festival got 1Million+ unique users and generated 133Million Rs. in estimated sales. Managing product development of a SAAS based instant PWA generator that lets anyone connect their data feed with the system and generate a PWA site on fly which they further can point to their own domain using a simple DNS entry.
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  • Founder Institute
    Senior Mentor
    Founder Institute Oct 2018 - Present
    Karāchi, Sindh, Pakistan
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  • Kalsoft
    Country Head (Pak) / Program Director (Innovations)
    Kalsoft May 2012 - Mar 2013
    Karachi
    Achievements:- Turned large scale never ending product life cycles to smaller commercially viable components for web, desktop and mobile apps market.- Setup technical teams for continuing development on revised product scopes.- Setup sales team and got few initial sales with immense future growth potential.Responsibilities:From technical perspective I was responsible of the requirement analysis & product development of- Highly scalable & robust Social media, Web, Desktop and Mobile based end user applications development management- Bio Metric assisted storage devices for cross platform identity management and single sign-on.- RFID based tracking, identification, and access control solutions for humans, assets and vehicles.- Management of scope changes and conflict resolutions among stake holders during the change processFrom commercial perspective I was responsible of - Consolidated high level business plans development of 3-5 years for each business unit and accordingly monthly budgetary requirements and funds requisitions- Market research & commercialization of the products and managing multiple local, regional and international business development teams- High level research of software and hardware technology vendors and negotiations to get appropriate products in best possible price. - Appropriate reporting to internal and external stake holders mainly CXOs and Board, located in different parts of Pakistan and Middle East.
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  • Kalsoft
    Head Of Digital Marketing
    Kalsoft Jan 2012 - Mar 2013
    Karachi
    Achievements: - Gained over 100,000 likes on facebook page with in first year of one of the publicly (beta) launched product (facebook.com/talentidols).- Engaged dozens of top brands from various industry verticals like Nokia, Radio1 FM91, Rozee.pk, Dalda, etc... and launched 50+ contests, succeeded to drive the submission of thousands of good quality original videos with viral or informational content like Dances, Singing, Acting, Sports tricks, Travel Logs and reviews. - Achieved 1500% increase in traffic.- Devised user engagement process, convinced stake holders to have few changes in the scope of business plan and added new revenue streams in the business model.Responsibilities: - Short Term (3-6 months) and long term (3-5 years) digital marketing strategies, action plan development, resources procurement and on-going maintenance to ensure targets are met against all KPIs.- Managing multiple cross functional/departmental teams for Digital Marketing of various products of Kalsoft including on-page/off-page SEO, SEM, SMO, SMM, SME, Display Marketing & Content Marketing to increase brand awareness, user engagement, site traffic and conversions.- Thorough analysis of analytics data to identify low performing areas and using a procedural A/B testing approach and removing the bottle necks one by one.- Active involvement in Product/Business Development process to set priorities and better align technical requirements with business aspects.
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  • Viral Networks
    Director Operations & Marketing
    Viral Networks Oct 2007 - Dec 2011
    Viral Networks is an interactive media company, which focuses on developing and maintaining online social media properties with user generated and in-house developed content.Notable Achievements:- Retained over 2% average CTR for more than 40 Million impressions on over 2,000 local/international sites being accessed from Pakistan in google content network and filtered them down to only 25 sites with highest conversion with an average CPC of less than 1 Pak Rs.- Succeeded in getting over 100,000 users registered at STOP.PK in almost 18 Months from the launch date.- Over 8 million content items and interactions have been submitted on stop.pk by its users.- Over 50 Million Ad views have been served which has generated over 150,000 sales leads for hundreds of local & global companies.- Introduced a vertical market app for stop.pk which added a 50% increase in the revenue.- Achieved break-even with in 15 Months of operations. With current stats, payback period will easily come by the first quarter of 3rd year of operations.Responsibilities:- Managing in-house and offshore teams of creative artists, graphics designers, software engineers and e-marketing professionals.- Managing on-line ad campaigns for our products on Google and Facebook.- Managing Ad inventory using the most appropriate choice or as directed by advertisers through Google Adwords, Google Admanager, Double Click, Adtech, Eyeblaster and OpenX.- Maintaining communication with over a dozen of volunteer community staff members, addressing new hires, their promotions & demotions, concerns, prioritizing user's and volunteer staff requests and providing fixes, patches and improvements accordingly.- Keeping an eye on latest social media developments and working on new ideas and applications to enhance the over all usability, user experience and feature set provided by stop.pk.- Managing development of cartoon comics and animations on local issues and well-known web entrepreneurs.
  • Premium Shopping, Uk
    Principal Consultant
    Premium Shopping, Uk Jul 2010 - Jan 2011
    Premium Shopping is an online retail start-up based in UK dealing in gaming, electronics and fashion products.Here is a brief of what I have achieved and been working on.- Taken live 10+ sites,with customized templates, lots of paid/free & in-house developed add-ons for better functionality, ajax features & social media integration developed on top of renowned open source php/mySQL applications like Magento/Wordpress & open source .Net applications like NopCommerce, already started giving some revenue while rest are ready to generate sales.- Retail & Cost Price Analysis of over 5000 products & over 500 combo deals.- Data collection (including descriptions, images, specifications, etc...) of over 20k products, Data entry for around 100,000 products through CSV & manual uploads and QC of over 50,000 among them on multiple sites.- Managed to get around 1,000,000 words content done of descriptions, reviews & articles.- Made a key phrase intensive PPC & a 14 points SEO/Sales Plan.- Made a strategy & business plan for eBay listings, had the store designed & got 200+ sales in first week.Responsibilities/Activities:- Using Google Docs (Excel Sheets) & Project Pier to manage the internal & external communication flow, tasking, milestones & efficient reporting. - Changed development from 'scratch’ mode to ‘open source'.- Added ‘content sites’ to the plan.- Developed plans for Websites/Profiles Design & Development, Product Research, Data Entry, Content Writing, Quality Control & e-Marketing.- Identified departments, made work procedures & policies, built team hierarchy & developed communication flow between them.- Managed to engage a team of 20+ highly educated & experienced in-house professionals including 5 Managers, comprising of Developers, Graphics Designers, Data Entry Experts, Product Researchers, QA specialists, e-Marketing (SEO/SEM/PPC) working in Day/Night shifts, 10+ remotely located Content Writers, & 3 consulting SEO teams.
  • Web Dynamics
    Chief Technology And Marketing Officer
    Web Dynamics Nov 2005 - Oct 2007
    Accomplishments:- Introduced new product lines which added an immediate 150% and a steady 25% increase in company’s revenue as well as increasing our international clientele from less than 10 to 100+ companies.- Installed, Configured and Explored over 50 Free and Paid systems including CMS, CRM, eCommerce, Social Networking/Community, Multimedia, Education, systems. This list includes Joomla, Word Press, PhpFox, Social Engine, Dolphin, DZoic Handshakes, Elgg, Sugar CRM, Drupal, Typo, Moodles, VBulletin, SMF, OS Commerce, Zen Cart, Virtue Mart, etc... Responsibilities:- Responsible of Multimedia, Marketing, Customer Support and On-line Properties Departments.- Responsible of research and development to identifying new markets, products and technologies to be developed and used to increase productivity and profitability of the company.- Responsible of developing internal and external communication policies and channels.- Responsible of communicating with the clients to negotiate pricing details.
  • Web Dynamics
    Manager Technical & Marketing
    Web Dynamics Nov 2002 - Oct 2005
    Accomplishments:- Earned more than 5 new international clients for the company which added over 100% increase in company''''s revenue.- Ensured top placements for years in google, yahoo and msn for some of very competitive and relevant keywords for FunPunch.Com, company''''s own site and various client''''s sites.- Managed over 10,000 multimedia projects from concepts to development and publishing on the site.- Managed the development of company''''s "Fun way of socializing" site (FunPunch.Com) and added over 500 fun flash e-cards on it.- Managed the development of company MIS using JSP & MS SQL on a TomCat-Apache server. It served as a daily attendance system, comprehensive file repository and an effective project management tool and helped company achieve 200% increase in productivity to build more content for the new product lines. Responsibilities:- Resource hiring, training and management for the posts of Script Writers, Creative Artists, Flash Animators, Customer Support, e-Marketing and Programmers.- Business Development by using sites like elance.com, portfolio.com, Get a Free Lancer, etc...and using emails and VOIP telephones.- Development of company''''s on-line properties & client''''s properties, looking after their on-going content development needs, efficient use of their ad inventory through engaging various on-line ad agencies like google adsense, tribal fusion, Cascale media, fast click, etc...- Management of organic & in-organic search/content campaigns on Google, Yahoo, MSN, etc..., Doing keyword research and analysis, on-site and off-site Search Engine Optimization (SEO), Search Engine Rankings & Placements (SERPs), Link Building, Directory Submissions and using various other tools to ensure top placements in favorite search engines as well as generating sales leads.- Development and Administration of Company MIS (Intranet) to automate the production process and efficient use of available resources.
  • Web Dynamics
    Interactive Media Manager
    Web Dynamics Jun 2001 - Oct 2002
    Accomplishments:- Over 5,000 creative projects were conceived, developed and published on our client's site.- Due to the great satisfaction by our work our counter part sent another BPO project related to customer support and we started another department in the company. Responsibilities:- Resource hiring, training and management for the posts of Script Writers, Creative Artists and Flash Animators.- Understanding client's requirements and distribution of work to the appropriate resource.- Development of complicated multimedia projects personally and quality assurance of team projects.
  • Web Dynamics
    Multimedia Developer
    Web Dynamics Jan 2001 - Jun 2001
    Accomplishments:- Created over 500 creative concepts and animations.- Received appreciation on many creatives which generated over 100,000 of "tell-a-friend" on the first day. Responsibilities:- Developing creative concepts to be approved by the clients.- Developing flash animations on client''s creative concepts or our own creative concepts using royalty free artwork/music/sound FX available on Internet or provided by client.
  • Nust Institute Of It
    Program Coordinator/Rvf
    Nust Institute Of It Jan 2000 - May 2000
    - Managed 4 year BIT program.- Managed 2 year MIT Program.- Managed 37 Short Courses.- Taught various Web and IT courses as Resident Visiting faculty.- Conducted various FREE and Paid IT Seminars & Workshops.
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Touseef Ikram Skills

Seo E Commerce Social Media Marketing Wordpress Digital Marketing Crm Mobile Applications Online Marketing Blogging Social Media Sem Strategy Cms Product Development Ppc Google Adwords Web Development Web Analytics Business Strategy Social Networking Online Advertising Search Engine Optimization Market Research Digital Media New Business Development Sales Google Analytics User Experience Organic Search Web Design Keyword Research Smo Website Development Web Marketing Analytics Entrepreneurship Product Marketing Web Applications Start Ups Web Services Search Engine Marketing Viral Marketing International Business B2b Flash Animation Facebook Api Business Development Product Launch Seo Copywriting Search Advertising

Touseef Ikram Education Details

Frequently Asked Questions about Touseef Ikram

What company does Touseef Ikram work for?

Touseef Ikram works for Geo Tv Network

What is Touseef Ikram's role at the current company?

Touseef Ikram's current role is Associate Director (Digital Products) - IMM, Geo TV Network (Jang Media Group); Growth Management | Content Strategist | Problem Solver | Agile Product Development | Thought Leader.

What is Touseef Ikram's email address?

Touseef Ikram's email address is ch****@****ail.com

What is Touseef Ikram's direct phone number?

Touseef Ikram's direct phone number is +132343*****

What schools did Touseef Ikram attend?

Touseef Ikram attended International Islamic University.

What skills is Touseef Ikram known for?

Touseef Ikram has skills like Seo, E Commerce, Social Media Marketing, Wordpress, Digital Marketing, Crm, Mobile Applications, Online Marketing, Blogging, Social Media, Sem, Strategy.

Who are Touseef Ikram's colleagues?

Touseef Ikram's colleagues are Ayesha Anwar Geo, Shoaib Geo, Ghulam Mustafa, Ton Luna, Aamir Khan, Anum Aruj, Mianabid Geo.

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