Touseef Mirza Email and Phone Number
Co-Founder & Co-CEO, Purpose Hive | Adjunct Professor, NYU | Brand Purpose & Personal Purpose Strategy | Former CMO, Advertising Research Foundation at
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Purpose Hive
Touseef Mirza's Location
New York, New York, United States, United States
Touseef Mirza's Contact Details
Touseef Mirza work email
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Touseef Mirza phone numbers
About Touseef Mirza
BECOME CLEAR TO CONNECT.My forte is to identify the clearest and most effective way to communicate an offering in order to connect it with customers in an authentic and meaningful way--through genuine human-centricity.CURRENT ROLES: I have supported with many agencies (FCB, Scientific Global Communications, Wunderman Thompson) and various clients (eg, Kyndryl, UNDP, Pfizer, BMS, Girl Scouts, UNDP) to lead and implement brand strategy initiatives having roles such as Group Strategy Director; VP, Strategic Integration; Strategic Planning Director. SPECIALITIES: brand identity, verbal identity, brand strategy, content strategy, personal branding, thought leadership, purpose, marketing, leadership, creative brainstorming, storytelling, user experience (UX), analysis, client services, interviewing, copywriting, everything digital, customer-centric focus, entrepreneurial mindset, SOPs, etc.My science background coupled with 15+ years in various marketing roles has enabled me to be a big picture thinker who can bring ideas to life. I thrive in restructuring complex information in a simple and effective way. I can readily rally ideas, resources, and people to ensure “the ship” is on course to meet set business object and fulfill customer needs--and leveraging positive impact in the world as much as possible.
Touseef Mirza's Current Company Details
Purpose Hive
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Co-Founder & Co-CEO, Purpose Hive | Adjunct Professor, NYU | Brand Purpose & Personal Purpose Strategy | Former CMO, Advertising Research Foundation
Touseef Mirza Work Experience Details
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Co-Founder And Co-CeoPurpose Hive Jun 2024 - PresentPurpose Hive is a consultancy in brand purpose strategy and its implementation. We provide customized solutions that enable businesses to prosper by focusing on creating positive impact. - Personal purpose - Brand purpose identity and strategy- Brand purpose transformation- Brand purpose manifestation- Workshop faciltator, presenter, moderator
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Adjunct ProfessorNew York University Jan 2018 - PresentNew York, Ny, UsI'm teaching a personal purpose and personal branding course the Tandon School of Engineering in the Program of Integrated Design & Media (IDM). I educate, mentor, and guide students focused on UX, UI, product design, multimedia art, website development, coding, technology, film, etc.- Designed original curriculum based mainly on personal branding strategy and attaining strong human relations and communications skills- Coach, support, assist, and inspire students towards a successful career path- Teach per the following topics: self-awareness, goal setting, industry and company research, promotional marketing materials; effective communications; best human behavior practices for connection; lead acquisition; industry knowledge; critical thinking; creativity; salary negotiations - My aim is to help students connect with their truth and personal purpose, as well as being able to express their personal brand effectively as they embark on being the professional leaders of our future. -
Creative Brand & Marketing Strategy Consultant For GoodMirza Content Mar 2015 - PresentI distill your brand essence in order to pinpoint the most effective strategy and messaging. I then identify the best way to communicate your offering so you can connect with your customers with impact. I have supported with many agencies (FCB, Scientific Global Communications) and various clients (eg, Girl Scouts, UNDP, Center for Sustainable Healthcare, Sanofi, Merck, etc) to lead and implement strategy projects having roles such as Group Strategy Director; Strategic Planning Director; VP, Strategic Integration.- Distill the true core essence and messaging of a brand with a human-centered approach- Pinpoint the brand strategy that will align with established business and brand goals- Communicate the brand value in a clear way to connect viscerally with customers- Determine what content to keep, modify, create, and delete per the established brand- Prioritize and organize content effectively for ease of use and understanding- Create relevant content that authentically resonates with customer- Insure that the brand is exuded throughout all content and experiences in a consistent way - Pinpoint key business attributes to direct business and marketing strategy accordingly- Explore how to make a brand profitable while bringing positive change in the world -
Engagement Lead | Purpose & Brand StrategyConspiracy Of Love Oct 2023 - Jun 2024Los Angeles, California, Us- Guide Fortune 500 companies to do Good while being profitable through workshops and strategy to create business and purpose transformation- Help in deciphering the personal purpose of individuals in a meaningful way and link it effectively to the brand purpose of a corporation/organization- Provide guidance, strategies, and engagement that translates the purpose and brand into concrete outputs and solutions that connects with key stakeholders in a human way -
Group Strategy DirectorWunderman Thompson Sep 2021 - Dec 2022New York, Ny, UsSupported the Chief Strategy Officer and Executive Strategy Director by providing insights, recommendations, direction, management, and implementation of key brands in agency- Collaborated and guided creative team, intelligence team, and market research team to synthesize the proper and coherent brand identity direction- Drive strategy for business pitch from ideation; creative brand strategy, messaging, and positioning; data analytics and distillation of inputs; storytelling; business transformation concepting, internal team and client presentations- Develop creative briefs and brand documentation as well as oversee the quality of strategic outputsWorked on: Kyndryl, Infor, VW, PwC. -
Professor Of BrandingThe Pro Business Diploma Dec 2021 - Nov 2022Designed and teaching a course on branding for The Professional Business Diploma, which is an online multi-disciplinary course for business professionals. I've designed this branding course with a human-centered approach that will help in learning easily and effectively, the course includes the main following topics: - Branding fundamentals- Brand communication- Brand operationalization into content and experience- Current branding approaches and trendswww.theprobd.com -
Brand And Marketing Strategy ConsultantUndp Dec 2018 - Apr 2022New York, Ny, UsThe Lion’s Share is hosted by the United Nations Development Program (UNDP) in helping wildlife and conservation efforts. I provide guidance and recommendations from a brand, content, and marketing strategy direction for this initiative. My main tasks:- Ensure the brand is clearly and effectively defined so it connect authentically with their audience- Translate the brand concretely into communication/promotional assets consistently- Position Lion’s Share to attract its target audience (ie, top advertisers) by recognizing their goals and the “do good” perspective that the current market is drawn to- Identify, strategize, and direct the execution of key collateral materials and tactics: social media, video, booklets, potential partnerships, etc- Assist in building a strong and efficient team and standard operating processes- Provide critical and creative thinking to ensure that our Lion’s Share “ship” is headed in the right direction for the present and the future- Developed and created updated design, content, user flows, and UX strategy for new website launch -
Senior ConsultantQuantum Media Jun 2020 - Mar 2022New York, Ny, UsConsultant working with clients in professional executive branding, corporate branding, brand identity, verbal identity, content strategy, positioning and messaging, brand operationalization, marketing. - Clearly identify a brand’s values from a human perspective- Position brands from a purpose standpoint: to be profitable while doing good- Operationalize a brand into concrete content and experiences- Connect a brand authentically with an audience (through a website, social media) -
Podcast Founder And HostClarityconnects Sep 2019 - Jan 2022ClarityConnects is a podcast on how to get clarity on the human essence in brands -- from topics ranging from branding, business, and marketing. We will explore and contemplate on how to create true connection with our fellow humans and impact--from increasing growth to generating positive change, simultaneously.www.clarityconnects.co -
Co-FounderCoreconnect Sep 2016 - Dec 2019New York, UsThe CoreConnect Conference provides insights on how to effectively and authentically connect with your audience in the digital age. The event takes a candid look at how to lead, work with internal teams, and influence consumers by valuing first and foremost the human element--which leads to true impact.My responsibilities:- Created, executed, and managed the conference from ideation to delivery- Presented at the conference on the importance of branding in digital communication- Ensured branding was clear, strong, and consistent in all communication materials- Brainstormed and worked closely with speakers to develop presentations and story flow www.coreconnectconference.com -
Chief Marketing OfficerAdvertising Research Foundation May 2016 - Jun 2017New York, New York, UsI elevated and promoted the brand in a way that authentically connects with our audience.- Defined the brand clearly and effectively so it connects with target audiences in a compelling way- Effectively communicated the brand to ensure clear, strong, and consistent messaging- Assessed CX data, pinpointed insights, and transformed into actionable content and experiences- Established processes to ensure brand communication is aligned throughout the organization- Defined metrics to help ensure brand campaigns align to business objectives- Develop marketing campaigns and tactics to promote awareness of the brand - Created the content strategy to identify, develop, and deploy content that best highlights the brand- Optimized the organization's website per UX principles, content distribution needs, and business goals -
Digital Content StrategistJuice Pharma Worldwide Jul 2014 - Mar 2015New York, Ny, UsMain projects: persona development, customer journey mapping, website redesign, social media, user-generated content, UX, digital competitive analysis, website audits, brand storytelling- Collaborated closely with account and creative teams so everyone clearly understood and was aligned with digital projects- Ensured content of digital initiatives were properly developed to cater to its specific platform, brand, and audience--with a customer- and human-centric approach- Emphasized importance of conveying content with empathy, especially with storytelling, to connect customers to brands- Wrote many reports to clearly communicate digital initiatives, research, POVs, and recommendations for various projects -
Copy SupervisorJuice Pharma Worldwide Feb 2012 - Jul 2014New York, Ny, Us- Delivered creative concepts for new business pitches and for strategic tactical programs- Presented and sold creative promotional messages and materials to clients- Analyzed, organized, segmented, and wrote content for various promotional materials and digital mediums- Ensured that client comments/requests were properly understood/inputted into materials (or challenged as required)
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Senior CopywriterDraft Fcb Healthcare Sep 2008 - Feb 2012New York, New York, Us- Generated materials from conception, research, to manuscript, fact check, peer review, and final output into the field- Clearly defined communication objectives with other team members an client- Analyzed market trends and competitive landscape to develop market research stimuli- Proposed proficient ways to communicate key scientific data for modular sales aids, journal ads, posters, etc. -
Account SupervisorMedical Knowledge Group Mar 2007 - Feb 2008New York, Ny, Us- Developed and maintained harmonious client and internal account relations at all levels with a professional work ethic- Established/communicated timelines, processes, and workflow of materials from start to delivery- Provided proactive leadership to my peers and oversaw the content, design, and execution of marketing materials -
Medical EditorCardinal Health Jun 2005 - Mar 2007Dublin, Oh, Us- Ensured consistency and conformance by applying AMA, client, and house style guidelines- Reviewed medical content for its organization, clarity, format, and conducted fact checking, permission requests -
Project Manager & Account ExecutiveRegan Campbell Ward Aug 2002 - Oct 2004New York, New York, Us- Gathered information for new business pitches and examined key differentiating elements of product landscape- Drafted documents: competitive product analysis, status reports, creative briefs, market research reports -
Public Health OfficerDirection Of Public Health Jun 1998 - Jun 2002- Wrote, edited, produced, and translated a wide range of publications (guidebook, pamphlet, protocol, questionnaire)- Developed content and lectured at training programs on air quality to assist inspectors in prevention/remedial actions - Conducted weekly meetings with public health doctors, nurses, and fellow colleagues to address problematic cases- Participated in mediation efforts to educate the general public on health risk intervention and prevention methods - Collected, analyzed, and interpreted a broad range of scientific and health data through sound research methods
Touseef Mirza Skills
Advertising
Digital Marketing
Content Strategy
Integrated Marketing
Digital Strategy
Infectious Diseases
Social Media
Oncology
Creative Strategy
User Experience
Interactive Advertising
Creative Direction
Interactive Marketing
Brand Development
Strategy
Writing
Marketing Communications
Marketing
Healthcare
Marketing Strategy
Branding And Identity
Leadership
Copywriting
Digital Media
Social Media Marketing
Information Architecture
Business Development
Brand Management
Branding
Management
Concept Development
Email Marketing
Online Advertising
Online Marketing
Business
Public Speaking
Brand Strategy
Messaging
Market Research
Editing
Public Relations
Competitive Analysis
Event Planning
Content Development
Strategic Brand Positioning
Data Analysis
Social Media Communications
Product Development
Design Thinking
Touseef Mirza Education Details
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Harvard Business School OnlineBusiness -
General AssemblyUser Experience
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Université De MontréalOccupational And Environmental Health - Dept. Of Medicine
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Université De MontréalMajor In Chemistry; Minor In Toxicology
Frequently Asked Questions about Touseef Mirza
What company does Touseef Mirza work for?
Touseef Mirza works for Purpose Hive
What is Touseef Mirza's role at the current company?
Touseef Mirza's current role is Co-Founder & Co-CEO, Purpose Hive | Adjunct Professor, NYU | Brand Purpose & Personal Purpose Strategy | Former CMO, Advertising Research Foundation.
What is Touseef Mirza's email address?
Touseef Mirza's email address is to****@****ail.com
What is Touseef Mirza's direct phone number?
Touseef Mirza's direct phone number is +191754*****
What schools did Touseef Mirza attend?
Touseef Mirza attended Harvard Business School Online, General Assembly, Université De Montréal, Université De Montréal.
What skills is Touseef Mirza known for?
Touseef Mirza has skills like Advertising, Digital Marketing, Content Strategy, Integrated Marketing, Digital Strategy, Infectious Diseases, Social Media, Oncology, Creative Strategy, User Experience, Interactive Advertising, Creative Direction.
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