BECOME CLEAR TO CONNECT.My forte is to identify the clearest and most effective way to communicate an offering in order to connect it with customers in an authentic and meaningful way--through genuine human-centricity.CURRENT ROLES: I have supported with many agencies (FCB, Scientific Global Communications, Wunderman Thompson) and various clients (eg, Kyndryl, UNDP, Pfizer, BMS, Girl Scouts, UNDP) to lead and implement brand strategy initiatives having roles such as Group Strategy Director; VP, Strategic Integration; Strategic Planning Director. SPECIALITIES: brand identity, verbal identity, brand strategy, content strategy, personal branding, thought leadership, purpose, marketing, leadership, creative brainstorming, storytelling, user experience (UX), analysis, client services, interviewing, copywriting, everything digital, customer-centric focus, entrepreneurial mindset, SOPs, etc.My science background coupled with 15+ years in various marketing roles has enabled me to be a big picture thinker who can bring ideas to life. I thrive in restructuring complex information in a simple and effective way. I can readily rally ideas, resources, and people to ensure “the ship” is on course to meet set business object and fulfill customer needs--and leveraging positive impact in the world as much as possible.
Listed skills include Advertising, Digital Marketing, Content Strategy, Integrated Marketing, and 45 others.