 National MFS strategy & way of work development and implementation Develop & implement long and short term MFS distribution and retail strategy Channel portfolio & profitability management to ensure growth momentum and establish strong performance management system Design and develop MFS campaign and promotion plans for channel and own resources Plan and drive Channel merchandising and trade marketing activities  Drive and explore new MFS business/products and alternative channels for MFS and drive innovation to create value for channel and customers

 Build a high quality, high activity and high visibility MFS distribution system in the circle and to ensure a high quality experience for retailers and customers for our MFS products Develop & implement long and short term distribution and retail strategy for the circle Oversee Circle Distribution Management-ensure alignment of circle distributors with circle expectations and their support to the business, efficient Cash and liquidity management (Stock, Lifting etc.) at all Distribution Houses in circle Oversee Circle Retail Management- Develop channel coverage model, monitor Performance at retail level, drive and initiate necessary campaigns to boost performance Design and execute effective campaign for circle to boost MFS performance in the circle Design location specific campaign to boost up sales Efficient Management of Target, KPI, Incentive & Campaigns  Efficient Management of people & processes through coordination with central and other stakeholders Design and implement CLM activity to increase top-up through GPAY

 Assist Regional Head in driving regional Revenue and KPI by providing various business insights to make strategic business decisions Follow up regional KPIs, targets, achievements and deficits across regional micro level Develop short term and long term regional business plans Drive regional MFS target to achieve monthly, quarterly and yearly target Prepare post evaluation of various sales campaigns and initiatives on a regular basis Bridge between Technology and Area sales Team to ensure optimum network roll out and investments Identify areas of improvement in network utilization, campaign intake and distribution parameters Prepare regional business review reports and share with regional leaders on a regular interval 360degree BTS level revenue and utilization analysis and plan for maximize BTS utilization and revenue Cooperate DRS planning, BI, pricing & analysis, finance in their analysis and planning Prepare channel performance reports with detailed sales performance

 Channel partners Telco, Reload, Device and Handset sales target setting, monitoring sales and drive to achieve target Forecast and follow-up daily sales and ensure business status to management Reload product (Scratch Card) portfolio management considering forecast, demand & supply management in line with the company OPEX target & certain objectives Channel partner performance analysis, monitoring and reporting to top management to regional level Identify Telco and Reload (ERS and Scratch Card) sales opportunity Telco, Reload, Device and Handset campaigns outcome follow-up and POST campaign evaluation Lead, coordinate and sustenance different project based activities within distribution or others units

 Effective, sustainable and leading distribution network for optimum distribution for Reload products Identify new channel for reload products distribution and new opportunities for reload sales growth Channel partners reload sales target setting, monitoring sales and drive to achieve national target Forecast and follow-up daily sales and ensure business status to top management Reload product portfolio management considering demand & supply management in line with the company OPEX target & certain objectives Lead, coordinate and sustenance different project based activities within distribution or others units

 Corporate and SME sales Reconciliation Payment and inventory reconciliation of Corporate and SMS sales Prepare monthly Sales and Cost Acquisition report of Corporate Sales After sales corporate and SME sales subscription paper reconciliation Coordinating and follow-up with relevant departments to perform required above corporate and SME sales, payment and subscription paper reconciliation