Toby White Email & Phone Number

London, Gb

London, England, United Kingdom

Overseeing development, implementation and roll-out of Edisen's content creation platform, scoping capabilities and new functionality for clients, onboarding partners and vendors, working with account leads to scope projects, and promoting the platform across the group and client services.Powered by technology and fuelled by creativity, Edisen is an independent, global specialist in production and marketing communications. We have 13 international offices, but we work as one team of 400 creators to make unskippable content. We’ve had the honour of creating for some of the world’s biggest, most innovative, and recognisable brands, including Ikea, H&M, Dyson, Absolut, Netflix, Warner Brothers, and Universal Studios, to name a few.Edisen comes with a legacy of 25 years of best-in-class entertainment and award-winning post-production services. Not to boast, but we’ve got the Oscars and Cannes Lions to prove it.

London

Principally overseeing operations of Omnicom's content commissioning platform, managing projects from scoping to delivery, client and agency relations and onboarding, and promoting the platform across the Omnicom network and independent clients.Joining the project in its R&D phase, I was part of the core team concepting and developing this new initiative for the BBDO group to transform how content could be produced for brands and their agencies. Working with a tech director, build and design teams, creating the user journey, recruiting talent and onboarding agencies, the platform has since expanded across the Omnicom network, commissioning and producing content for many leading global brands.

Southwark, London

Consulting for BBDO's digital content arm, Flare, on programme development, talent casting, resourcing and platform engagement.

Marylebone, London

Managing a team of 35+ writers and contributing journalists from around the world, assigning and copy-editing feature commissions. Specialising in the travel content for the magazine, directorial responsibilities include managing relationships with PRs and third party partners, negotiating advertising deals, cross-branding partnerships and promotional opportunities.More recently developing the magazine's online video content slate, creating bespoke short form video content via its media partners, including the first insight into the royal suite at the Goring Hotel and the Churchill, Portman Square.

The position’s core responsibilities were twofold: 1) In an A&R capacity, seeking new comedy talent, including creating means by which artists’ profiles could be developed, including producing short form content for online platforms. The role also involved managing signed artists and the best means of exploitation of their material, including exec-producing DVDs of their live shows. 2) Managing relationships with key indies, across programme development, negotiating content acquisitions and managing investments into in-house BBC programmes and innovations, including BBC Radio Comedy and BBC3.

London, United Kingdom

The integration of 2entertain into BBC Worldwide (the Consumer Products division) created this role to branch out into finding ways to maximise potential and revenue for core DVD releases and, crucially, the development of new platforms and products for exploitation. The key areas included working closely with the Licensing teams for product innovation; forging closer ties with Content & Production and Broadcast Channels to manage programme investment and delivery; and working with the Digital teams to best exploit release schedules and content.

Commercial and creative account management overseeing the North American region's annual 120+ titles release slate, launching hits such as Planet Earth, The Office, Spaced and Sherlock in the US, working with producers, the BBC's New York office and internal UK departments to execute complex release strategies and marketing and publicity campaigns.

Ba (Hons), History

Activities and Societies: King's Players, Film Society

A Levels In English, History, Politics, General Studies