Global Marketing | Inbound Strategy | Marketing TechnologyAs the Marketing Operations Manager at Learning Pool, I lead a dynamic team in driving global growth across North America, the UK, and Ireland. My primary focus is on leveraging marketing automation platforms like HubSpot and ABX marketing technologies to execute data-driven campaigns that boost scalability and lead generation.Key Responsibilities:Team Leadership: Manage a cross-functional team specialising in SEO/SEM, email marketing, website management, and data analytics, ensuring a streamlined and effective inbound marketing strategy. Marketing Automation: Oversee the optimisation of marketing automation systems to drive targeted inbound campaigns and improve buyer engagement across multiple channels.Campaign Performance: Implement best practices in campaign execution, tracking, and reporting to optimise lead generation and capture high-value prospects.Cross-Department Collaboration: Partner closely with Sales, Business Development, and Revenue Operations to align marketing initiatives with business goals, ensuring every touchpoint in the buyer’s journey is optimised for conversion.Data-Driven Strategy: Develop sophisticated lead scoring, waterfall models, Inbound focused top down models and ICP models to refine targeting and enhance personalisation, improving both customer acquisition and retention.This role combines leadership, strategy, and hands-on execution to enhance our market presence and achieve sustainable growth.

Head of Marketing Operations | Lumi GlobalGlobal Campaign Management | Marketing Automation | Lead GenerationAt Lumi Global, I led the Marketing Operations team in driving strategic growth and overseeing global marketing efforts across 12 countries. My focus was on optimising inbound and outbound marketing strategies, leveraging automation and data analytics to deliver measurable results. I managed and prioritised global campaigns, ensuring alignment across international teams to meet both local and global objectives.As part of my role, I led the setup and management of HubSpot and Salesforce, automating workflows to improve lead nurturing, customer engagement, and overall conversion rates. I directed both inbound and outbound marketing teams, working closely with internal staff and external agencies to execute effective campaigns, while also driving content and design strategies. My efforts in SEO resulted in increased rankings for non-branded terms, and I achieved a 400% ROI on PPC campaigns in the first year.A significant aspect of my work involved developing advanced lead scoring systems and attribution models, integrating HubSpot with Salesforce to measure the ROI of campaigns and refine marketing strategies. Collaborating closely with Sales, Product Marketing, and Revenue Operations, I ensured marketing efforts aligned with broader business goals, enhancing sales enablement and optimising the buyer journey across multiple regions.This role required a balance of high-level strategy and tactical execution, driving growth through data-driven marketing and effective team collaboration across diverse markets.

Inbound Marketing Manager | Lumi GlobalInbound Strategy | Lead Generation | Marketing AutomationAs Inbound Marketing Manager at Lumi Global, I was responsible for planning and executing inbound marketing strategies to drive lead generation and increase engagement across multiple channels. My focus was on developing and managing the HubSpot platform, using its automation tools to streamline workflows, improve lead nurturing, and deliver personalised marketing experiences. I also played a key role in redesigning the company’s main B2B website and launching a new B2C site, incorporating interactive elements and optimising for user experience with HTML, JavaScript, and UX principles.I managed a team dedicated to website management, SEO, and campaign performance, ensuring the implementation of effective inbound marketing campaigns. By focusing on improving organic search rankings and non-branded terms, I successfully increased website traffic and lead flow. My work also extended to creating automated nurture and lead scoring systems that tracked prospects and passed sales-qualified leads to the sales team at the right moment.Collaborating closely with sales and business development teams, I aligned marketing strategies with sales objectives to optimise the buyer’s journey. My contributions helped drive global marketing efforts and strengthen Lumi Global’s presence in both B2B and B2C markets.

Client Marketing Manager | CremarcB2B Marketing | Digital Strategy | Client RelationsAt Cremarc, I was responsible for managing marketing strategies for multiple B2B and B2C tech and service companies. I specialised in inbound and outbound marketing, account-based marketing (ABM), and lead generation. My role required deep collaboration with clients, including CMOs and directors, to understand their markets, business goals, and KPIs, ensuring that each marketing initiative was tailored to meet their specific needs.I worked on a variety of marketing platforms such as HubSpot, Eloqua, and Marketo to manage content marketing strategies, troubleshoot technical issues, and optimise marketing automation. My role involved managing partner channel activities, onboarding clients to CMS systems, and overseeing digital campaigns that increased engagement and lead flow.In addition to client management, I was the go-to person for digital marketing innovation at Cremarc. I provided strategic insights, led creative marketing initiatives, and helped improve overall campaign performance for key accounts such as Verint, RedCentricPLC, and HighPoint. I also balanced hands-on execution with strategic planning to ensure clients saw measurable improvements in both lead generation and brand visibility.

Digital Marketing Specialist | PinnacaDigital Strategy | Global Marketing | SEO & SEMAs a Digital Marketing Specialist at Pinnaca, I managed global marketing activities for a company undergoing multiple restructures and acquisitions. My role included strategic planning, budgeting, and coordinating partner activities to support sales and product development across various markets. I led SEO and SEM efforts, boosting the company’s online presence and increasing inbound traffic through improved search rankings and paid campaigns.I played a critical role in rebranding the company following its acquisition, collaborating with one other team member to execute a complete brand overhaul. This involved developing and implementing two new websites, refining the company’s messaging, and ensuring consistency across all marketing channels. I also introduced automation strategies to improve lead nurturing and implemented PPC campaigns that contributed to significant increases in lead generation.Additionally, I worked closely with external agencies and internal teams to manage global marketing projects, balancing responsibilities between channel partner marketing and B2B initiatives. My ability to adapt quickly and lead through periods of change helped ensure continued marketing success during challenging times.

As Marketing Analyst, I am responsible for supporting the needs of the company in all areas of Marketing - these include; planning, creation, and distribution of external campaigns to B2B and B2C groups, collateral management and creation, social media presence, blogging, newsletter creation, email campaigns and workflows, the running reporting and monitoring of paid ads on Twitter, LinkedIn and Google Ads, SEO, Web and PHP site management and any other internal department support where necessary. Longer term brand related projects at BCS Global & VG (Now Pinnaca) include; analytical analysis of collected data, creative work on designing new websites and landing pages on Wordpress and HubSpot, Brand-related activities, email campaigns, Trial and product related campaigns aimed at both Partner and Direct B2B customer audiences.

I joined BCS Global (Now Pinnaca) in 2014 as Marketing Assistant, originally responsible for Social Marketing and support on Partner and Sales Programs. Throughout my time in the role I created, developed and monitored company Websites & Landing pages and analytics, I was responsible for creative and design work in relation to campaigns visual content and company collateral. During 2015 BCS Global acquired and merged with US-based Video Guidance. With the addition of this new direct to market entity, I found myself working on different campaigns and new web materials.

At Advance IT Group I gained experience in a variety areas, more significantly I improved upon my knowledge in marketing. As part of an office based team I was relied upon to take control of the majority of the incoming Sales, CRM and Admin issues, a role I became accustomed to both the pressure and precedence.I learnt the importance of creating and analysing Google Ad Words campaigns, whilst also learning how to adequately maintain a website to increase SEO effectiveness. I also took charge of monitoring and suggesting information for social media and PR publications, such as articles in printed publications. Alongside this my statistical logging of sales enquiries became crucial in spotting trends for advising and other marketing collateral.I took the responsibility of copy writing for other publications such as case studies, newsletters, product guides and brochure packs. I also prepared graphical design work both research into design and creation for; advertisements, web imagery, animation and designs for Smartphone applications and Websites (Both structure and design).I also had key responsibilities in database administration and spreadsheet maintenance to collate, report and predict future sales and marketing trends and performance. I have also created documents to aid protocols, the sales process, product management and CRM.

Design work, general marketing and social media.