Troy Powell Email and Phone Number

Brand and Marketing agency specializing in Creative brand strategy, consulting, content & demand creation, creative direction, brand execution, commercials, film, photography, social media direction,digital media strategy, product launch strategies, talent sourcing & management, ambassadors, budget planning, infrastructure. Execution and result driven, Black Feather is a group of creative brand strategists with proven skills in traditional, digital, social, demand creation and point of sale marketing. Includes brand developers and 360 marketing experts, producing affordable commercial level results across multiple brand platforms.

Drove and developed the brand story, mission, vision, goals, positioning and overall strategic approach for 805. Created and executed innovative marketing strategies - including campaigns, print, digital, radio, programatic, out of home, event concepts, chain and point of purchase. Analyze brand positioning and provided consumer insight, created and developed the annual business plan. Manage external marketing partners such as advertising agencies, digital marketing firms and production companies. Manage social media and direct digital programs to improve multi media presence and brand demand.Supervise creative and brand content, oversee retail, ecom, trade, events, PR, sales marketing and all outside ambassadors. Concept and develop in-store point of sale, packaging, apparel line and accessories. Develop new products and eliminate under performing products, review metrics such as sales volume, market share, pricing and distribution. Provide the sales organization with execution materials and selling information for wholesalers and retailers. Budget and timeline management, instrumental in sales growth from 250K case equivalents in 2014, ending 2020 just above 5+ Million case equivalents. 805 became one the fastest growing beer brands in the western United States, now responsible for over 65% of Firestone Walkers total business.Social & Digital Strategy, Brand Building, Creative Development, Creative Direction, Demand Creation, National Campaign Strategies, Commercial Film Production, Org Charts, Hiring, Execution Of Sales & Marketing Goals, Annual Business Plan, Brand Positioning, Consumer & Market Insight, Organic Strategy, Multi Media Buys, Manage External Agencies, New Product Development, Concept Sales & Marketing Materials, Project Management, Events & Experiential Marketing, Ambassador Programs, Network Relationships, Presentations, Budget Management, Sales Vol, Market Share, Pricing, Analyze Distribution Metrics, Point Of Sale, Merchandising.

Marketing and managing a high caliber of professional and amateur athletes in multiple catagories. Conceptualize related consumer products, development & marketing of products to a broad audience. Media buys, merchandising, produced and executed print, digital and social content. Developed new catagories and markets, became a leader in the action sports industry.Drove the global experiential marketing, innovation and executional excellence in expanding markets in board sports, motorsports and lifestyle categories.Responsibilities: Brand Building, Multi Sport Branding, Creative Development, Creative Idea Direction, Content Creation, Commercial Film Production, Execution Of Company Strategic Goals, Brand Positioning, 360 Marketing, Consumer & Market Insight, Social & Digital Strategy, Organic Strategy, Brand Content Delivery, Multi-Media Buys, New Product Development, Concept Sales Marketing Materials, Project Management, Event Concepts & Direction, Trade shows, Ambassador Programs, Network Relationships, Budget Management, Point Of Sale, Merchandising.

Co-Founder and strategic developer of the Totally Crustaceous Tour, developed in the mid nineties which later became known as the VQS (Volcom Qualifing Series). A series of free surfing events that started in Newport Beach, CA and grew into a global tour reaching as many as 13 countries and totaling 80 events annually. Prize money for the year-end championship event reached as high $100K.Strategic developer of the "Let the kids ride free" program that was developed early on and is still used as integral part of Volcom's surf, skate, snow grass-roots marketing efforts.Scouting, signing and development of surf team athletes and execution of all surf marketing initiatives.