Tra-Cy Gee Email & Phone Number

Singapore

Led in the conceptualisation and execution of omni-channel campaign strategies. Developed strong understanding of the B2B market demands and successfully launched channel engagement digital strategies and data-driven commercial campaigns.• Key account lead for the HP Commercial division. Developed and managed HP Partner alliance projects, new product launches and effective communication assets across top, middle and bottom funnels.• Key account lead for Merck Sharpe & Dohme (MSD). Collaborated with clients from communications team, product team and research teams to develop elevated internal and external communication strategies to engage and convert target audience.• Key account lead for KODAK Lens account and successfully pitched for the Social Media Content Planning project for the AMERA region. Grew the KODAK Malaysia Facebook fan base by 13K over one year and increased engagement by 5x from the previous year.

Singapore

Pitched for new businesses and developed existing accounts creatively; main lead in the design of communication assets including social media posts, website development, digital advertisement including Google ads and email marketing.• Developed the online paid advertising strategy for North East Community Development Council's GET UP marketplace event.• Conceptualised the creative and marketing proposal North West CDC's club brand refresher campaign, Continental Automotive's service animation video, Montfort Care's "Responsible Gambling" exercise and One Faber Group's restaurant revamp brand logo.

Singapore

Provided services to clients for creative work including a one-month stint with PICO Pixel Pte Ltd as Account Director. Worked actively with PR agencies to develop press releases, reviewed and fine-tuned media contacts for media outreach to achieve media value KPI. • Supported Unicurd / Vitasoy on packaging design, corporate collaterals, below-the-line collaterals; worked with partners to develop the creative artwork for evian Hong Kong's anti-parallel import campaign and Volvic consumer campaign.• Client servicing contact for Danone (evian and Volvic) to develop and execute the evian x Chiara Ferragni product launch across 7 countries and the evian love Paris campaign.

Singapore

Pitched for new businesses and developed existing accounts creatively; conceptualised marketing strategies including influencer management and media planning, to meet the objectives of the clients’ objectives. Integrated creative designs to increase engagement across traditional and new media and managed the P&L of all the projects. • Developed integrated marketing campaigns for clients including Essilor AMERA and Singapore, Danone Asia (evian / Volvic), Canon, Certis CISCO, Toshiba, LG Electronics & NTUC First Campus; included online to offline strategies that employ GDN, AdWords, programmatic advertising and website development. Planned social media calendar and developed data-driven content. Adaptation to below-the-line collaterals and tactical campaigns. • Independently increased the revenue of the Essilor account by providing marketing collaboration across all key brands (Crizal, Varilux, Transitions, Xperio and Eyezen). Led the creative communications strategy of Eyezen launch in Asia. Analysed the consumer journey data from online to offline and translated them into executable deliverables• Pitched successfully to 2 government agencies, MCYS and MICA including Marriage Central Convention and Singapore Day.

Singapore

Co-headed the Marketing Department; provided direction to product owners in developing all new products and re-scoping of existing products to drive sales and usage. Led a team of 3 product owners and 3 marketing executives.• Conducted market research, competitor analysis, content development and developed strategic partnership with SPH for the development of ZapCode in Yellow Pages products.• Planned and managed Marketing budget and A&P budget planning developing marketing strategies.• Provided marketing advisory to the digital business to drive digital awareness with the employment of appropriate digital platforms.

Singapore

Responsible for the Sales and Marketing of Hard Disk Drives (HDD) and Magneto-Optical Drive (MO) to key Global Accounts and channel partners in S.E.A. and India; identified and spearheaded the international business development of the HDD business in India; nominated key member of the new product development team.• Strategic data mining and analysis of market intelligence to assist HQ in product development.• Successfully entered the Indian market; developed and executed expansion plans through business partnerships with key Indian local IT giants (HCL & Wipro); over-exceeded the sales target set for the year.• Nurtured and developed relationships with key accounts including HP, SUN, IBM & Nokia.

Singapore

Planned and managed the entire marketing and communications of the Laser Printer business across 15 countries in the South & S.E.A. regions. • Formulated overarching marketing plans for the region, in line with the directions set by Japan head office. Efficiently managed the forecasting, budgeting and reporting of sales and profit results on a monthly basis.• Conducted competitive research and analysis of product specifications to conceptualise effective product positioning and launch strategy.• Collaborated with creative and media agencies for launch campaigns.

Singapore

Built and retained relationship between agency, customer and channels. These were achieved through thorough understanding of the client’s needs and challenges and providing marketing inputs to deliver client objectives.• Conceptualised, developed and executed integrated marketing programmes for the client including consumer reward programmes, channel loyalty programmes, product launches, seminars, roadshows and tactical promotions.• Custodian of clients’ customer databases to maintain integrity of data as well as to provide well-thought recommendations on its use.• Directed a team of executives in the management of some accounts including Guinness • Fujitsu LifeBook Club • Motorola • Oracle Corporation

Singapore

Managed, analysed and reported information of the bank to enable the measurement of customer profitability.• Project: Y2K Technical Asset Register (TAR)Generation of status reports & analysis of the results of the reports, intended at capturing and preparing technical asset for the millennium.• Project : Customer Information Management (CIM)Pro-active sourcing of data from various customer systems in the organisation; to build and enhance customer profile so as to produce meaningful data report to determine the profitability level of the customer. • Information Warehouse (IW)Centralised customer information and integrated data to translate them into meaningful reports as required by the business users.