Account Manager
Current• Leadership: Led team of creatives to deliver >80 projects spanning full-cycle advertising, multimedia and content creation engagements for corporate clients, covering client brief analyses, servicing, project delivery and post-engagement reviews.• Client and Account Management: Managed portfolio of >10 corporate clients across 4 industries: Pharmaceuticals and Healthcare, Electronics, Cybersecurity and Enterprise software. • Strategic Media and Advertising: Achieved 70% engagement increases for >10 corporates.• Client Retention: Attained 95% client retention rate by initiating timely, customized communication and customer service activities to establish strong client relationships. • Client Acquisition and Sales: Achieved 33% new logo win rate from managing new client acquisition activities. Spearheaded pipeline building activities with existing clients, managed follow-ups with inbound leads, created customer case studies and crafted customized sales pitch decks and proposal/RFP responses for prospects.• Interactive Media Development: Spearheaded year-long development of 6 interactive e-learning modules in a global biotechnology firm, rolled out to 200 employees across Singapore and France with positive feedback. Led creative process including storyboarding, interactive content production, securing client approvals and sign-offs and eventual launch.• Playbook Development: Led team of creatives to craft e-retail playbook for American technology firm, launched in 10 markets across Asia-Pacific with compliments from Global Channel Partnerships Lead.• Multimedia and Content Development: Managed >40 multimedia projects covering >5 domains (videos, campaigns, EDMs, digital, print, card games) including national campaigns at community centres.• Liasion with external vendors: Liased with external vendors for video production, photoshoots, print production, event set-up.
