Trace Hanlon Email & Phone Number

Toronto, On, Ca

Toronto, On, Ca

Evergreen is a licensed agent in the province of Ontario, Alberta, Sask and BC representing local and imported producers of premium wines, beers and spirits. Working with all liquor jurisdictions in Canada for over 10 years. Our specialization is helping brands enter the Canadian Market. Leading with the Liquor Control Board of Ontario and AGLC, we will provide you with the information you need to take action and launch your brands into one of the largest beverage alcohol retailers in the world.Trace has worked in senior national management positions in beverage alcohol since 2006. Calling on every significant liquor board from Canada's East to West coasts. Trace has worked closely to successfully develop companies such as Maxxium - Beam, Remy Cointreau, Roust and Concha y Toro. Traditionally trained as a marketer with Unilever, Trace made the transition to beverage alcohol industry seeing an opportunity to apply proven consumer packaged goods sales and marketing methodology, engage his passion for wine, beer and spirits, and help business grow. Trace co-founded and launched highly successful Georgian Bay Spirits in the domestic market in 2013.

Toronto, On, Ca

Toronto, Ontario, Ca

Cannavolve was founded with a vision to service the Canadian recreational cannabis retail space with purpose-built national sales, marketing and advisory business services. This emerging market is rich in manufacturing and technology services but there is a void within specialized sales and marketing services, required to propel new brands to mainstream success.Our clients are Licensed Producers and Processors seeking a national cannabis specific sales agency to design & execute their retail route-to-market strategy and build a foundation for retail success.The agency helps partner brands to navigate government networks, create a strong retail footprint and provides innovative solutions and exceptional customer service to build their brands. We supply our retail customers with an unequaled range of top quality Canadian cannabis adult use products across all categories from the most innovative companies in Canada.

Equator Farms is an early-stage / large-scale outdoor plantation in central Africa, positioned to be in lowest quartile cost of production in cannabis.Ethically-sourced / fair trade with immutable digital supply chain traceability record (using DLT/Blockchain).Operating in the DRC since 2006 with both private and publicly traded companies (Toronto Stock Exchange).

Mississauga, On, Ca

Leverage my entrepreneurial drive and expertise to launch a new national wine and spirits agency in Canada. Co-owned by Chilean wine conglomerate Concha y Toro, and nationally renowned beverage alcohol company Charton Hobbs Group. Our company employs the strategic thinking and analytics of a CPG with the local relationships developed by a smaller, focused agency.

Moscow, Ru

Working with a strong group of entrepreneurs I help build the marketing strategy, the team and processes in the Canadian organisation's inaugural year. My team is responsible for Consumer and Trade Marketing for all owned and third party wine and spirits brands.

Toronto, On, Ca

Started Georgian Bay with two partners and launched Gin and Vodka beverage alcohol brands in the Liquor Control Board of Ontario. Created brands, developed product, pricing, marketing and sales strategies and presentations. Nurtured relationships with co-packers, LCBO supply chain and category team. We rolled up our sleeves and hand filled bottles, packed cases and built a fantastic craft beverage alcohol business.

Vancouver, British Columbia, Ca

Hand picked by Remy Cointreau to help what was then Select Wine Merchants, start a spirits division within in their company. Worked inside and outside the company to share spirits knowledge, sales and marketing best practices and ensure a smooth transition of the national business of Remy Cointreau Canada from Maxxium to Select. When I joined, the company was a passionate group of wineauxs and when I departed they were also a major spirits player adding marque brands such as Patron Tequila and Crystal Head Vodka alongside Remy Martin, St Remy brandy and Mount Gay rum.

Stirling, Stirlingshire, Gb

Brand Manager for Maxxium's premium brown spirits division. I learned a lot about the beverage alcohol business, the customers coast to coast, managing a client's expectations, our customers and my organizations. Built consumer and marketing plans from the ground up. Developed product innovation utilizing skills in project management, costing, finance while working with teams from Europe to the US. Maxxium had the heart of a small company and the might of a large conglomerate.

Chicago, Illinois, Us

Develop and execute marketing plans, creative development and innovation pipeline for Excel, Wrigley's flagship brand.

Denver, Colorado, Us

My first start-up! 2004, the Atkins diet was HOT (marketers, please substitute the word 'diet'​ for 'lifestyle'​). On the lips of everyone from Jennifer Aniston to George Dub-Yah Bush. Recently acquired from Bob Atkins'​ widow for $533 million, the new owner, Goldman Sachs needed to turn the diet into a commercial fat cat fast. They hired the best and brightest from CPG and innovate, innovate, innovate. And we did. What an amazing experience: jumping into licensing contracts, global forecasting modelling, multi-target media strategies, Federal and Provincial nutritional lobbying and managing national behemoths like Walmart and LCL right down to mom 'n pop health food stores. We signed deals with Subway (remember the Atkins wrap?), Yogenfruz for low carb ice cream, was working on a soda line and hired a too-cool Manhattan based media agency. We owned the world of low carb, from diet shakes and bars to ketchup and snacks. If we meet, I'll tell you what went wrong and why they ended up filing for bankruptcy. Hint: they couldn't "blame Canada"​ for this one. This solidified the credo for me: "you don't learn from doing things right, you learn from doing them wrong".

Blackfriars, London, Gb

Associate’S Degree, Pre-Medicine/Pre-Medical Studies

Bachelor Of Commerce (B.Com.), Marketing