Tracey Grant Email and Phone Number

• Responsible for Paramount+ in MENA• Comedy Central, MTV, VH1, Nickelodeon, Nick Toons and Nick Jnr brands• Leading initiatives and projects relating to windowing, streaming, on air, marketing, digital, operations, technology, media services and process within the Middle East region• Manage the strategic ratings goals that result in generating actionable insights tied to the execution of a broader strategy • Transfer experience of managing teams to measurable commercial success, encouraging and supporting the acquisition, curation and production of content• Research, develop and manage strategic projects for the purpose of increasing viewership • Complete responsibility for approval of programming/acquisition content • Overseeing brand image and positioning in the Middle East • Manage the office and ensure Editorial goals for all the brands are achieved• Coordinate and communicate with International colleagues and channels• Executive producer for local production content for Comedy Central

• Define the long term planning strategies for Comedy Central and Paramount Channel and work alongside the Programme managers to ensure programmes are strategically placed• Deliver regular reports on programming activity• Analyze new content and formats • Works closely with the International team to follow the brand editorial guidelines defined at international level• Drive channel acquisitions, making recommendations and the selection of the appropriate programs and content for the channel, so as to achieve the brand goals and performance and in line with the acquisitions budget, while engaging and supporting programming teams• Ensure content acquired is consistent with local broadcast regulations and cultural sensitivities• Manages all the purchase internal process, coordinating the required documents with Legal and Finance teams. • Directs and oversees the creative elements of Entertainment channels• Line manages the Local producer and ensures all on and off air materials are in line with regional sensibilities and brand voice• Programming Compliance: participates in the supervision of the programming offer to make sure it is compliant with the region • Responsible for managing the planning team to ensure all grids, highlights and communications are effective and timely• Responsible for acquiring additional programming and language adaptation• Holistic overview of programming, promotions and marketing to ensure brand tone and delivery are aligned

Launch the Media Practice for IDC in MEA.Business DevelopmentKey role in growing the business in the region by building and maintaining industry relationsInvolvement in all sizes of standard and custom research projectsLeading consulting project engagements in the regionResearch and Analysis: Ensuring the completion of IDC research and consulting activities in MEA Analyzing business and market trends for the regionContent development and analysisMonitoring market activities, attending press and other public conferences related to Digital Media and Broadcasting/ Telecommunications marketsPublic speaking & periodic public presentations at IDC events and at client’s side

• Encourage and deliver a holistic approach to content delivery and consumption• Responsible for the day-to-day running and long range planning of MTV• Management of content strategy and execution for MTV in MENA• Implement extensive operation targets, ensure best practice across compliance, editing, presentation and scheduling• Deliver targets in terms of ratings, market share, reach• Launched and manage the digital exploitation of key content• Monitor the use of all VIMN content by third parties in region• Responsible for the analysis of new contents and formats• Commission the international design studio to produce MENA-specific promos • Cultivate a dynamic culture in the content team, conducive to excellent performance• Key role in identifying and recommending content opportunities and strategies• Build and maintain an excellent relationship with post production/playout provider

•Manage content, promotion and inventory of OSN On Demand•Develop VOD strategy- identify and continually seek ways to improve and develop the service •Analyse data to identify opportunities for product development and increase revenue•Review market research and act on findings to generate increased consumption and engagement•Financial reporting of transactional models, including development and implementation of new modes of content delivery and payment•Identify and action new ways of consuming content; through stunting, exploiting acquisition windows and dynamic positioning of existing product•Heavily involved in the launch of the OSN HD Showbox upgrade•Key role in Saudi Home Cinema launch and the recent addition of Home Cinema HD •Editorial control of menu functions, programming and delivery•Responsible for the ordering, selection and management of content•Create and maintain strong inter department relationships with Broadcast, Media, Promotions, CAS Team, Presentation, EPG, Sport, Arabic, GE and Movie teams•Editorial planning, inventory management, customer feedback and inter-department liaison.•Full editorial control of programme placement, with strategic development of time slots and research based execution.•Planned and successfully delivered 4 genred channels simultaneously: Nickelodeon, GE, Comedy and UK Style•Heavy involvement and understanding of acquisition of product•Communication and execution of multiple projects at once•Present to the SMT rationale and supported proposals

PROGRAMME PLANNER:•Planning BBC Prime, BBC World and UKTV channels. Working under pressure with reactive content. Effective communication, analysing data and efficiency were vital skills required in this role.•Strong content knowledge and editorial placement were valuable in this role. Participate in flagging and editing culturally sensitive material and managing the timely delivery of media.•A key element to the job was assessing and providing accurate and detailed information to a variety of other departments. An eye for detail was maintained while successfully handling large volumes of information from various sources on a daily basis.•Excellent computer literacy and confidence in handling Microsoft Word, Excel and other business specific software programmes, were essential in this position. •Exceptional client management and interpersonal skills were pre-requisites in this role, given the close liaison needed between departments in this large organisation

•This role included trend analysis, delivery schedule maintenance, data management, and specific stock control. Daily reports were assessed and acted upon. Sourcing new stock, scheduling of deliveries and working closely with the Buying team to react to trends was a key role in this position.