Tracey Kopp Email & Phone Number

Seattle, WA, US

United States

Seattle, Washington, United States

• Created and implemented audience-first advertising solutions utilizing Linear TV, CTV/OTT, sports and data-driven insights to grow key accounts and generate new business.
• Implemented strategies to consistently grow revenue and exceed budget goals.
• Analyzed and presented post campaign insights to drive business outcomes and improve future campaign performance.
• Developed and maintained strong relationships with agency and client partners.
• Managed full sales cycle across the organization to achieve campaign success.
• Built strong inter-department relationships not only throughout Ampersand but owner and affiliate partners: Effectv, Spectrum, Cox, Viamedia, Altice, MidCo and Sparklight.

Seattle, Washington, United States

• Presented to major Seattle advertising agencies, planning groups and direct clients to partner with NWCN station initiatives and community events.
• Created unique in-content regional news opportunities for advertisers to drive revenue and share for station while lifting brand awareness and driving outcomes for advertisers.
• Developed strong relationships at all levels at key local agencies.
• Prospected and developed new business.
• Worked closely and cross collaborated with KING/KONG and Belo Marketing Solutions.
• Met and exceeded annual budget goals year over year.

Seattle, Washington, United States

Built customized sales presentations for local media agencies and clients. Created local promotional events and viewing parties for WB TV Premieres with sponsorship tie-ins for incremental advertiser spend. Maintained and grew local agency business and cultivated new business. Managed and stewarded advertiser schedules and optimized to ensure delivery..

Prospected new business in the South Puget Sound Region. Created sales presentations for new and existing clients. Worked with internal sports and marketing departments to create customized opportunities for local advertisers, leveraging national brands such as ESPN, CNN or Discovery Channel.

Seattle, WA

Provided sales support to Account Executives. Managed station’s largest agency business, working directly with agency stakeholders to book orders, facilitate makegoods, process revisions. Acted as liaison between station, agency and direct clients for day-to-day account management. Helped prepare annual negotiations and presentations. Coordinated client.