At KPMG Canada, I orchestrated strategic plans for maximising engagement, designed effective marketing programs, enhanced corporate visibility, and facilitated branding, advertising, and business development efforts. I led marketing strategy development, defined market segmentation, formulated impactful campaigns, and ensured successful implementation of marketing programs. I established and executed go-to-market strategy, gathered and analyzed market data, identified new marketing and business… Show more At KPMG Canada, I orchestrated strategic plans for maximising engagement, designed effective marketing programs, enhanced corporate visibility, and facilitated branding, advertising, and business development efforts. I led marketing strategy development, defined market segmentation, formulated impactful campaigns, and ensured successful implementation of marketing programs. I established and executed go-to-market strategy, gathered and analyzed market data, identified new marketing and business development opportunities, and cultivated lasting relationships with global and national industry leaders. I also mobilized high-performance teams, set objectives, and monitored campaign performance.A combined overview of all my previous roles and achievements at KPMG is highlighted below:♦ Championed strategic alliances and co-branding programs, leveraged digital and social platforms to build advocacy, and collaborated with multiple stakeholders to ensure business and marketing priorities are well aligned.♦ Strengthened partnerships with Public Sector Network, Sixth Estate, Retail Council of Canada, Food and Consumer Products Manufacturers of Canada, Conference Board of Canada, Public Policy Forum, Canada China Business Council, Aerospace Industry Association of Canada and other associations.(continued) Show less

I established effective marketing strategies and plans for meeting the unique market challenges and defining business direction for the firm’s practice areas focused on Infrastructure, Government and Healthcare, including Human & Social Services, Education, Cities, Healthcare, Life Sciences, Aerospace & Defence, Infrastructure, and Transportation.Some key accomplishments are listed below:♦ Leveraged strong relationship building and negotiation skills to offset financial… Show more I established effective marketing strategies and plans for meeting the unique market challenges and defining business direction for the firm’s practice areas focused on Infrastructure, Government and Healthcare, including Human & Social Services, Education, Cities, Healthcare, Life Sciences, Aerospace & Defence, Infrastructure, and Transportation.Some key accomplishments are listed below:♦ Leveraged strong relationship building and negotiation skills to offset financial investment for channel partnerships. Case in point the lending of office space to secure Platinum sponsorship for national events with Public Policy Forum and Public Sector Network.♦ Developed and executed Canadian thought leadership, podcast radio program, CEO roundtables, and feature articles for Tier 1 and 2 media outlets, including Globe & Mail, National Post, Canadian Business Magazine, Canadian Retailer Magazine , Canadian Government Executive Magazine, Canadian Defence Review Magazine , and ReNew Canada Magazine.(continued) Show less

♦ Expanded total revenue growth and enhanced acquisition by implementing strategic brand building, story-telling, and marketing plans with high ROI.♦ Introduced marketing best practices, fostered positive PR and media relations, and drove cross-functional alignment with other departments.♦ Envisioned and implemented successful marketing campaigns, in addition to optimizing resource allocation and streamlining marketing and branding processes.♦ Demonstrated expertise in… Show more ♦ Expanded total revenue growth and enhanced acquisition by implementing strategic brand building, story-telling, and marketing plans with high ROI.♦ Introduced marketing best practices, fostered positive PR and media relations, and drove cross-functional alignment with other departments.♦ Envisioned and implemented successful marketing campaigns, in addition to optimizing resource allocation and streamlining marketing and branding processes.♦ Demonstrated expertise in various market research methods (qualitative, quantitative, social listening, SWOT, etc.) and popular marketing platforms, both digital and traditional channels.♦ Enhanced KMPG brand awareness and dominated market with respect to trade media and relationships with industry associations. Show less

Reporting to the President, responsibilities included developing marketing and business development strategies, managed strategic partnerships, integrated marketing and communications programs, CEO events, public/media and alumni relations. Led firm's community leader strategy to identify board placement and engagement opportunities.

Part-time manager for $25 million campaign created by Rotary International, United Nations Foundation, World Health Organization, and UNICEF. Supported fundraising strategy, focused upon corporate giving and major gift solicitation.Coordinated all research and analysis regarding corporate philanthropy in Canada. Developed target strategy for prospective contact list and managed lead stream with participating organizations.

Partner of a small business that specialized in distributing fundraising products to educational institutions, sports groups, and non-profit organizations throughout Ontario. Managed all strategic business development, sales management, warehouse, transportation and logistics for territory consisting of a 2.3 million population base.

Working directly with Managing Partner for this leading human resources and general management consultancy, coordinated all back-office functions and administration for the Consulting practice. Accountabilities included budget development, the design and execution of a compensation reporting system, and the management of all employee assessments and recruiting.