Tracey Davidson Email & Phone Number

Brighton, Gb

Sussex, United Kingdom

“AdSmart from Sky is the revolutionary approach to TV advertising which levels the playing field, so businesses of all shapes and sizes can benefit from the unrivalled power of TV.With AdSmart, different adverts can be shown to different households watching the same programme. This means brands and businesses can now advertise on 100’s of the nation’s favourite channels, but only to audiences that matter to them.These households can be cherry-picked based on 1,200 attributes such as location, affluence and life-stage. AdSmart’s precision radically reduces the costs, making TV advertising possible for almost any business.”

Brighton, United Kingdom

Business Development Manager/Account Manager/Producer, Latest TV (Brighton) Local TV channel in Brighton and the Greater Brighton area reaching 400K viewers. Latest TV is part of the Latest Group (Latest Brighton (formerly Latest Homes/7 Magazine, Latest TV and Latest Music Bar).Key Achievements:Procuring high profile clients (Chestnut Tree House, Brighton Centre, Streamline Taxis, The Agora Clinic, Brighton & Hove Buses, Acumen Business Law to name a few), consistently meeting monthly targets and increasing advertising revenue. Raising Latest TV brand awareness through successful cost-effective marketing partnerships. Produced three very well-received sponsored TV programmes. • Managing a portfolio of clients and implementing Account Management to maintain and grow business• Identifying potential clients, arranging meetings, presenting Latest TV packages and negotiating prices for advertising and sponsorship opportunities• Strategize and develop with client’s appropriate multimedia marketing solutions, which can encompass print, TV and digital advertising • Devise online PR with extensive use of SMO as a marketing and communications tool• Responsible for branding and marketing initiatives and their implementation for the channel• Maintaining a database of leads and general contacts• Overseeing production elements of commissioned programmes and ads for clients. Procuring assets, liaising with producer, director, client, programmer and editor• Producing commissioned video adverts, promotional videos, documentaries and programmes. This includes devising and copywriting promotional videos, spot ads, sponsorship idents for clients. Working closely with director, client, programmer, designer and editon

Brighton

This premier company manage and develop a portfolio of spaces from fully serviced offices to media facilities. The Werks Group core clientele are SMB’s, mainly within the creative community.Key Achievements: Increased occupancy throughout their 5 buildings to 98% in 2015 compared to less than 50% upon joining.• Managed the Old Steine building, ensuring a high degree of customer service. • Responsible for branding and marketing initiatives and their implementation.• Created advertising campaigns for all Werks' services (office space, edit suites, studios, meeting rooms, virtual office) utilising media outlets including: online digital, radio, print.• Implemented a new suite of marketing collateral materials – including e-newsletter (MailChimp), welcome packs, flyers and handouts. • Devised online PR with extensive use of social media as a marketing and communications tool.• Managed day to day enquiries; conducted viewings and negotiated all sales of office space.• Pursued leads to fully maximise sales potential.• Maintained data base of leads and general contacts. • Followed each sale through to completion including preparation and execution of sub-leases. • Attended networking events to broaden our sphere of contacts.• Nurtured relationships with existing tenants to sustain maximum client retention.

New York, Ny

Struck Realty was a boutique Real Estate Agency that specialised in sourcing, marketing and selling bespoke urban residential spaces in New York City. Working through word of mouth and referrals, in addition to a strong marketing and communication plan, this very successful company enjoyed a loyal client base and a reputation as a 'go to' destination for those wanting something a little different. Key Achievements: Instrumental in turning the business into a profitable boutique company, which I then managed when the opportunity arose. Met yearly targets for profit and income generation. Maintained the high quality bespoke business standards in order to retain the loyalty of our particular clientele group. • Arranged pitches and meetings with prospective clients to win new business.• Strategised and implemented the marketing plan of all properties on our client list.• Designed, developed and produced sales and marketing materials. • Cultivated a symbiotic relationship with clients, attorneys, bankers, appraisers and brokers ensuring a smooth transaction from start to finish of the sale.• Coordinated appointments and property viewings. • Conducted negotiations and prepared transaction information for contracts. • Prepared reports, researched data, assembled and summarised information for SEO. • Nurtured business opportunities with clients relocating from around the country as well as abroad maintaining a client referral base. • Coached team members to improve and expand market penetration and productivity in handling resale and new home transactions.• Organised, reviewed and prepared monthly, quarterly and annual budgets, revenue and expense projections and account reconciliation's.

New York, Ny

Universal is the global market leader, a recording/entertainment company representing some of the world’s superstar and development music artists. I was involved in the marketing department facilitating artists being launched in the UK and European markets. Key Achievements: Exceeded sales projections for a number of priority artists, attaining worldwide crossover success.• Reported directly to Senior Vice President and managed three staff. Supervised all marketing and promotional activities for Def Jam/Def Soul repertoire overseas. • Launched and managed a new international brand initiative for Def Jam/Def Soul. • Liaised closely with artist, management and other stakeholders to implement effective creative strategies for our brands. • Developed and executed product launch schedules. Created and generated innovated marketing tools, secured bonus tracks, produced artwork, commissioned remixes and selected track listings for commercial singles. • Devised multi-media promotional materials to develop artist brands in a vibrant and creative market.

London, United Kingdom

• Developed and managed international marketing and promotional campaigns for all FFRR and London pop repertoire.Key Achievements: Part of the marketing team that successfully lead All Saints debut album to sell five million units outside the U.K.; achieving Platinum status in 13 countries and Gold in seven countries.