The journey between “Hello Prospect” to “Welcome Valued Client” can be difficult to navigate. Leadous provides world-class experiences to the journey makers and the journey takers; utilizing technology, methodology, and certified experts to impact demand, conversion, and pipeline growth making the journey a well-traveled one. We partner with Adobe, Hubspot, Oracle, and Salesforce to serve hundreds of clients, helping them obtain value from their investments in customer journey solutions.

Provide marketing, brand and product strategies that are tied to results. Focused on improving market position, product penetration and brand recognition; coupled with marketing, product and sales working together to foster success and growth.Clients: Alerus Mortgage, Ceapro, Clockwork Solutions, eCaptial Advisors (An IBM Partner), Marketing Advocate, Opportunity Partners, Roadnet Technologies, Daltile and Sierra Data.

Focused on taking the Twin Cities Chapter to the next level. Working with Committee VPs to provide Twin Cities B2B marketers with the best events, training and content to support their marketing objectives.Formerly President Elect of the Board of Directors, January 2015 to August 2015.Taking over the presidency role in in late summer, the focus is to get up to speed and determine how to take the Twin Cities Chapter to the next level. The initial objective has been to work with the communications committee to understand our messaging and positioning and contribute valuable content for our members.

As Vice President of marketing I lead the go-to-market strategy for Clockwork’s big data and predictive analytics platform. My responsibilities include product planning, business development, partner strategy, market penetration and lead generation strategy, implementation and execution.Awards:SAP Finalist for Most Transformative Solution 2013Gartner's 2012 Who's Who in MROLed Teakwood Capital's, Clockwork Solution's venture partner, center of excellence for marketing. Mentoring and strategizing with the marketing executives of their other portfolio companies.

Responsible for the strategy, development and execution of go-to-market initiatives including market development, lead generation, product marketing, digital initiatives, communications, analyst, media and public relations.Highlights:Generate consistent flow of qualified leads providing a pipeline of 12X the yearly sales goal.Create product training certification programs to ensure sales teams have the required product knowledge to match products, demonstrate features, to hit the ground running, knowledgeable on products and able to close business.Implemented brand strategy and related components resulting in the receipt of Crains BtoB, 10 Great Websites of 2010 award.Build inside sales team to effectively protect the base, holding churn to < 7%.Manage inside sales team to two years of consistent revenue growth at 100% of quota.Execute campaigns against ROM driving an efficient and effective marketing approach to meeting company objectives of profitability and growth – managed to budget parameters.Awards:Frost and Sullivan’s 2010 Product Strategy of the Year Crains BtoB, 10 Great Websites of 2010

(Formerly Information Security Technology)Developed a strategy to sell services into existing customers and prospects by providing a framework of sales effectiveness tools, directly impacting service sales by an increase of 200%.Highlights:• Established company brand and marketing messaging to support their combined product and services model. • Built and trained a sales team to farm customers, including UnitedHealth Group, BlueCross BlueShield and HealthPartners, and hunt to build pipeline for the future.• Booked 2/3 of annual revenue goal within first six months of year.

Managed sales and marketing teams to support the acquisition of long-term, quality clients for the company through the positioning and sales of services, ensuring that company marketing messages and financial goals were met or exceeded.Highlights:• Brought company to four consistent months of profitability within nine months.• Managed sales team of eight individuals through performance management, sales process definition, implementation and execution.• Co-developed business plan for bank presentation of which funding was approved and debt restructured.

(Formerly Cognos - Adaytum)Engaged with sales force to enhance operational efficiency by increasing sales effectiveness and cross- functional collaboration. Functionally responsible for CRM system implementation, sales execution and team productivity.Highlights:• Quota attainment consistently greater than 100% and reached as high as 180% • Developed sales/marketing strategies, institutionalized sales methodologies (Complex Selling) and implemented initiatives to increase recurring revenue streams customer sales, product packages, etc. • Grew regional customer reference base from 4 to 42 within first 8 months; resulting in a focused effort to maximize their experiences through case studies, speaking engagements, and new opportunities.Demonstrated ability to consistently increase ROI, reduce cost of sale, and increase employee productivity.Awards:2000, 2001, 2002 and 2003 Quota Club 2000, 2001, 2002 Sales of the Year 2001 Q1, Q2, Q3 & Q4 Contributor of the Quarter Award