Tracey Cox Email & Phone Number

Tracey Cox is a seasoned growth marketing leader with a proven track record across diverse sectors including automotive, B2B SaaS, consumer goods and services, finance, fintech, franchise, manufacturing, market research, and real estate. Her experience spans both dynamic startups and established Fortune 500 companies.As the head of marketing for multiple companies under the Rocket Umbrella, including Rapid Finance, Rocket Pro TPO, Rocket Mortgage (Canada), Rocket Homes, and Rocket Mortgage Local, Tracey has driven substantial growth and strategic success. She has developed over 100 team members, managed marketing budgets ranging from $500K to $100M annually, and executed initiatives that significantly scaled businesses, improved conversion rates, and enhanced customer retention. Tracey’s leadership has been instrumental in the development and growth of startups such as Rocket Pro TPO and Rocket Mortgage (Canada).Her impact is evident in her achievements, including:* Developing and executing 4 rebrand strategies.* Leading Rocket Mortgage's international expansion into Canada.* Scaling lead flow 10X year-over-year.* Increasing sales volume from $10M to $50B.* Launching national brand campaigns with a 3:1 ROAS.* Establishing full customer lifecycle journeys, boosting conversions by 30%.* Overhauling websites to enhance search rankings and web traffic, achieving 50% quarterly increases.Tracey’s expertise extends beyond previous roles, where she has provided strategic guidance to elevate brands like Quickly, dPop, Rocket Loans, Rocket Auto, Rocket Solar, Rock Ventures, and Jack Entertainment. She also consults for external companies, including AlphaSights, Third Bridge, Dialectica, and User Interviews.Her marketing proficiencies encompass brand management, traditional marketing, digital and content marketing, SEO, PPC, social media, influencer marketing, events, and public relations. Tracey excels in developing go-to-market strategies, product positioning, pricing, and project management, leveraging agile methodologies and stakeholder management to ensure effective market positioning and seamless product launches.In addition, Tracey is adept in data analysis and technology, utilizing tools like Tableau, Power BI, and Salesforce for reporting and visualization, and handling software testing, data mapping, API and data integrations. Known for her approachable and relatable nature, Tracey builds strong relationships across organizations and has mentored numerous interns and team members, fostering a culture of growth and development.

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  Davenport University

  Marketing/International Business