Tracey Smith Email & Phone Number

Queenstown, Ota, Nz

Queenstown, Otago, New Zealand

Consulting full time to Utilmate, utility billing solution specialist.

Auckland, New Zealand

As Senior eCommerce Analyst, I find, plan and help improve conversion and revenue generation of BNZ’s digital channels by mapping online sales pipelines, identifying best practical, impactful opportunities and making them happen. Key Responsibilities» Contribute to mapping and mining the digital sales chain and specific sales pipelines» Contribute to defining, tracking, analysing and communicating expected performance improvements» Identifying and proactively engaging with business stakeholders who control or influence areas of online sales that have been identified as targets for improvement» Supporting digital delivery teams as online sales subject matter expert» Business process modelling, proof-of-concept development and testing, business policy analysis and development, stakeholder management, change management, benefits management» Assisting project manager and e-commerce manager in project planning, developing and maintaining benefits models» Engaging risk and legal stakeholders to explore and manage opportunities

Auckland, New Zealand

Agility CIS provides billing and CRM solutions to utility companies on a global scale. Responsible for leading the development and delivery of marketing campaigns to local and international audiences across multiple channels transforming how customers discover, explore, buy and engage with the brand. » Campaign management (content marketing, email, social, SEO/SEM and web)» Change Management – communicated globally the brand strategy and direction» Developed and implemented digital channel strategies and including policies and guidelines» Managed multiple digital communications projects working with stakeholders and suppliers » Optimised and managed digital communication channels including social media, to continually improve performance and meet business goals continuously leverage best practice and trends inspiring employees and customers with clarity and impact ensuring the marketing investment helps grow the business» Lifecycle and reporting – monitored and optimised to enhance usability, design, content and conversion rates» Lifted brand experience of new and existing customers across digital platforms including optimisation, conversion and best practice» Redesigned and launched responsive website including:- wireframes, editorial, graphics through to testing and implementation- focused on customer engagement and experience and enhanced content creation- implemented analytics tracking and reporting giving full visibility into consumer behaviour- improved organic search results boosting traffic and leads» Product branding and collateral for six new products creating a cohesive look and feel:- created a logo suite, tag lines/slogans and brand guidelines- brochures and specification sheets (design/layout, copy, imagery, print)

Mt Wellington, Auckland

Ensured world-class digital content was delivered across multiple platforms focusing on customer engagement and experience, while delivering to strategic direction and product management. » Manage multiple sites with their distinctly different audiences. » Responsible for day-to-day digital content management for digital tv site SKY GO, NEON TV, MY SKY and IGLOO:- optimising preparation and publishing processes and resolving issues across the four platforms- editorial and promotional planning supporting customer consumption and experience- content delivery and lifecycle - input into company-wide content marketing schedules- ensured each platform breathed its own brand» Defining business requirements on new products and systems.» Collaborated closely with development and design to align user experience goals and roadmaps to continually launch new features and functionality.» Worked directly with brand, product, and marketing teams in product launch promotions.» Lead, coached, inspired and motivated team of digital content producers (ten direct reports).» Delivered projects on time and to budget.» Internal and external stakeholder management. Communicated with, persuaded and influenced key internal partners.» Monitored and evaluated competitor and industry activity making key recommendations specifically trends and drivers of audience behaviour.» Contributed to development of documentation materials.

Auckland, New Zealand

SKY GO was SKY's first online TV service allowing subscribers access to on-demand content. The service includes movies, sports and catch-up programming, live streaming channels as well rental content from an extensive library of movies and TV series.» Lead team (four direct reports) with responsibilities for the definition, management and execution of:- content marketing and email campaign management- analytics and reporting- online strategy and social media strategy- online brand protection- cross-organisational activities» Instrumental in editorial planning, lifecycle and delivery of content to support platform and commercial initiatives.» Increased customer engagement through content promotion.» Influential in developing common processes for publishing, e-marketing and support issues.» Built and maintained first-rate relationships with internal and external stakeholders. » Recommend, implement, track and analyse effectiveness of content.» Lead and inspired team through coaching and mentoring.» Actively contributed to platform development and product road maps.

Auckland

It was an exciting and changing environment moving from tradition broadcasting to include online streaming, online acquisition and upgrades plus remote records through customer self-service. » Site redesigns (sky.co.nz, skybusiness.co.nz, skyadsales.co.nz, primetv.co.nz) creating consistent user interface and branding.» Selection of CRM platform and content migration. » Optimised user experience and strategies to improve subscriber acquisition, conversion, retention and upgrades.» Enhanced, co-ordinated and maintained SKY’s website operations.» Upskilled and supported department editors ensuring adherence to publishing processes, editorial and identity standards.» Supported roll-out of email marketing tool and training.» Social media activities for SKY TV and Prime TV.» Intranet planning, implementation, maintenance and enhancement.» Contractor and vendor management.

Auckland, New Zealand

Bell Gully is a leading New Zealand law firm. The position included maintenance and growth of www.bellgully.com, intranet and due diligence client sites. Dedication to excellence was paramount along with the ability to prioritise and coordinate workflow to meet deadlines.» Analysis, development, training, documentation, site maintenance and technical support of client collaboration and due diligence extranet sites.» Day to day management of bellygully.com and intranet.» Reporting and analysing of internal and external sites.» Business requirements analysis and creation of business and technical specifications.» Project management.» Creation of test plans and analysis testing.» Agency and third party vendor management.

London, United Kingdom & Johannesburg, South Africa

Graduate Diploma In Multimedia, Digital Communication And Media/Multimedia

Education record