Tracey Mcrae Email & Phone Number

Key Accounts: Resorts World Las Vegas | Salamander Collection | Curator Hotel & Resort Collection | Carter Hospitality | The Charles Hotel | Timbers Resorts Collection | Condado Vanderbilt Hotel | OTH Hotels & Resorts | Columbia Hospitality | Post Brothers Properties | Beyond Green • Senior point of contact for agency accounts, responsible for building client relationships, long-term strategic direction of each account, and for helping clients succeed in building brand awareness and growing market share.• Formulate marketing strategies for each client based on client goals.• Provide direction for all areas of marketing from brand development and awareness to execution of campaigns - new web builds, digital, print, email, property signage, video content production, marketing collateral, etc. • Ensure account, media, production, and creative teams have timely and accurate market data, job specifications/creative briefs, budgets, and delivery timelines to keep campaigns on scope, budget, and delivered on time.• Lead assigned teams by providing guidance, mentorship, goals, and support in the development of account management.

Las Vegas, Nv & Los Angeles, Ca

Key Accounts: Nevada Board of Education (Felicia Ortiz - State Board of Education) | A&B Preservation & Creations | Signature Realty | Grand Canyon Resort CorporationMarketing Consultant specializing in strategic planning & brand development, executing brand & direct response marketing campaigns via radio/TV, promotions, digital, print, social media and pay per click marketing campaigns.

Las Vegas, Nevada

Key Accounts: Konica Minolta | Ocean Resort Casino | Sky City Casino | Gorsuch Luxury Apparel | Christophe Harbour | SeaWorld | Pendry Hotels | Bushtracks Expeditions• Managed the day-to-day operations of the Direct Marketing / CRM Division at the agency.• Developed and executed multi-channel, data-driven direct marketing / CRM campaigns via a proprietary agency automated marketing platform.• Extensive experience collaborating with creative and interactive teams to develop smart, tactical and measurable direct marketing campaigns.• Managed a team of account executives and marketing coordinators with a proven track record for providing inspiration and leadership to the direct marketing team.• Provided support and guidance to agency departments as necessary; including brand discovery, strategic recommendations, project briefing, creative direction, data analysis/segmentation, and creation of client presentations.• Contributed to new business development, client acquisition, RFP’s, pitches/presentations and on-boarding of clients for the direct marketing division.

Las Vegas, Nevada Area

• Responsible for the overall communication, messaging, marketing, and branding of Concept Amenities to advance the company's brand identity in a competitive and evolving market space.• Craft growth strategies, concepts and business development blueprints for client value.• Managed both internal & external advertising agencies to ensure timely, cost-effective delivery of high-quality deliverables that were in compliance with Concept Amenities brand guidelines/style and brand image.• Proactively plan and execute marketing and communications objectives, strategies and tactics to increase brand awareness.• Developed and integrated branding, positioning and messaging strategies ensuring a cohesive and consistent message across the organization.• Managed the development of marketing materials including all aspects from product design to production for photography, print, video, digital, brochures, presentations, etc.• Monitor and track campaign effectiveness and adjust strategies accordingly.• Effectively planned and managed department budget, provided monthly budget reconciliations/reports.

Las Vegas, Nevada

Key Accounts: United Health Care (all branches Health Plan of Nevada, Southwest Medical Associates & Senior Dimensions)| Bally Technologies | SPI Entertainment | Tivoli Village | Fremont Street Experience | Hofbrauhuas Las Vegas | Cadillac Jack | The Downtown Las Vegas Alliance• Assist in the new business process by participating in pitches and RFP responses, develop positive initial relationships with prospects to maintain new business pipeline and drive agency growth.• Become a subject matter expert in the client's field, speaking clearly to the competitive landscape, products, services, trends, and brand positions within the client's business vertical(s).• Be pro-active in assessing client needs and demands by delivering added value to the client wherever possible.• Oversaw day-to-day needs of both short and long-term planning and media/event execution for a wide variety of clients.• Worked closely with creative team with development and implementation of radio, TV, print, email, digital advertising, and direct mail campaigns.

Las Vegas, Nevada

Key Accounts: Wingman Media | Mercury Media | Saint Leo University | AmeriCare Now | Boston Medical | ID WatchdogMarketing Consultant specializing in strategic planning & brand development, executing brand & direct response marketing campaigns via radio/TV, promotions, digital, print, social media and pay per click marketing campaigns.

Las Vegas, Nevada

Consolidated Resorts is a leading developer of vacation ownership resorts with more than 100,000 owners and 2,000 guest rooms in some of the world’s most desirable locations including Las Vegas, Hawaii, and Orlando.• Launched the start-up of a national in-house advertising agency for one of Vegas' largest timeshare companies (Consolidated Resorts).• Increased inbound phone calls 20%-30% annually for the client.• Ensured client's budget exceeding $30 million dollars annually was appropriately directed to the ideal target audience and media outlets.• Strategically planned all direct response national campaigns by negotiating rates, radio talent, and media contracts to ensure the most efficient cost per lead/sale for the client.• Tracked the ROI performance of all direct response radio/television/internet/promotional campaigns for effectiveness and adjusted strategies accordingly.• Coordinated high-profile radio broadcast remotes from Las Vegas during various seasonal occasions, i.e.: Super Bowl, Valentine’s Day Events, Academy of Country Music Awards, Movie Premieres, Poker Tournaments, etc. These broadcasts attributed to consistent call flow and revenue growth.• Managed all commercial copywriting, production and post-production for national radio/television spots.• Managed all in-house celebrity spokesperson talent (Alan Thicke, Tanya Roberts, Roseanne Barr, William Shatner, Joan Rivers, etc.) duties included handling all PR matters, press releases, commercial production, and interviews.• Worked closely with national media organizations on the highest level including Clear Channel, CBS, Premiere Radio, ABC (Citadel Media), Dial Global Co, etc.

Las Vegas, Nevada

The Lightship Group operates 16 advertising blimps around the world. The Las Vegas Airship was a tourist attraction that offered nightly rides aboard the 165-foot-long blimp cruising down the world-famous Las Vegas strip.• Managed the operations, marketing, and sale of sponsorship packages for the Las Vegas region.• Managed and supervised all aspects of management, marketing, sales, and operations both locally and nationally.• Recruited and negotiated all tour operator reseller and distributor contracts.• Sold corporate sponsorships – sold advertising banners which were showcased on the sides of the blimp.• Designed and implemented all advertising programs to generate revenue through the use of billboards, print, and radio/television advertising.

Las Vegas, Nevada Area

Key Accounts: University of Las Vegas (UNLV) | Station Casinos | Timbers Gaming• Developed and generated new business using all aspects of client recruitment, including phone sales and client visits.• Created successful direct mail campaigns for Las Vegas Casino’s, hotel’s, advertising agencies, educational institutions, and major Nevada corporations.• Prepared, negotiated and serviced all new client contracts.• Provided ongoing account management services for assigned accounts.

Bachelor Of Science, Mass Communications

Education record