Tracey Mcrae Email & Phone Number

• Key Accounts: Resorts World Las Vegas | Salamander Collection | Curator Hotel & Resort Collection | Carter Hospitality | The Charles Hotel | Timbers Resorts Collection | Condado Vanderbilt Hotel | OTH Hotels & Resorts.
• Senior point of contact for agency accounts, responsible for building client relationships, long-term strategic direction of each account, and for helping clients succeed in building brand awareness and growing market.
• Formulate marketing strategies for each client based on client goals.
• Provide direction for all areas of marketing from brand development and awareness to execution of campaigns - new web builds, digital, print, email, property signage, video content production, marketing collateral, etc.
• Ensure account, media, production, and creative teams have timely and accurate market data, job specifications/creative briefs, budgets, and delivery timelines to keep campaigns on scope, budget, and delivered on time.
• Lead assigned teams by providing guidance, mentorship, goals, and support in the development of account management.

Las Vegas, NV & Los Angeles, CA

Key Accounts: Nevada Board of Education (Felicia Ortiz - State Board of Education) | A&B Preservation & Creations | Signature Realty | Grand Canyon Resort CorporationMarketing Consultant specializing in strategic planning & brand development, executing brand & direct response marketing campaigns via radio/TV, promotions, digital, print, social media and.

Las Vegas, Nevada

• Key Accounts: Konica Minolta | Ocean Resort Casino | Sky City Casino | Gorsuch Luxury Apparel | Christophe Harbour | SeaWorld | Pendry Hotels | Bushtracks Expeditions
• Managed the day-to-day operations of the Direct Marketing / CRM Division at the agency.
• Developed and executed multi-channel, data-driven direct marketing / CRM campaigns via a proprietary agency automated marketing platform.
• Extensive experience collaborating with creative and interactive teams to develop smart, tactical and measurable direct marketing campaigns.
• Managed a team of account executives and marketing coordinators with a proven track record for providing inspiration and leadership to the direct marketing team.
• Provided support and guidance to agency departments as necessary; including brand discovery, strategic recommendations, project briefing, creative direction, data analysis/segmentation, and creation of client.

Las Vegas, Nevada Area

• Responsible for the overall communication, messaging, marketing, and branding of Concept Amenities to advance the company's brand identity in a competitive and evolving market space.
• Craft growth strategies, concepts and business development blueprints for client value.
• Managed both internal & external advertising agencies to ensure timely, cost-effective delivery of high-quality deliverables that were in compliance with Concept Amenities brand guidelines/style and brand image.
• Proactively plan and execute marketing and communications objectives, strategies and tactics to increase brand awareness.
• Developed and integrated branding, positioning and messaging strategies ensuring a cohesive and consistent message across the organization.
• Managed the development of marketing materials including all aspects from product design to production for photography, print, video, digital, brochures, presentations, etc.

Las Vegas, Nevada

• Key Accounts: United Health Care (all branches Health Plan of Nevada, Southwest Medical Associates & Senior Dimensions)| Bally Technologies | SPI Entertainment | Tivoli Village | Fremont Street Experience | Hofbrauhuas.
• Assist in the new business process by participating in pitches and RFP responses, develop positive initial relationships with prospects to maintain new business pipeline and drive agency growth.
• Become a subject matter expert in the client's field, speaking clearly to the competitive landscape, products, services, trends, and brand positions within the client's business vertical(s).
• Be pro-active in assessing client needs and demands by delivering added value to the client wherever possible.
• Oversaw day-to-day needs of both short and long-term planning and media/event execution for a wide variety of clients.
• Worked closely with creative team with development and implementation of radio, TV, print, email, digital advertising, and direct mail campaigns.

Las Vegas, Nevada

Key Accounts: Wingman Media | Mercury Media | Saint Leo University | AmeriCare Now | Boston Medical | ID WatchdogMarketing Consultant specializing in strategic planning & brand development, executing brand & direct response marketing campaigns via radio/TV, promotions, digital, print, social media and pay per click marketing campaigns.

Las Vegas, Nevada

• Consolidated Resorts is a leading developer of vacation ownership resorts with more than 100,000 owners and 2,000 guest rooms in some of the world’s most desirable locations including Las Vegas, Hawaii, and Orlando.
• Launched the start-up of a national in-house advertising agency for one of Vegas' largest timeshare companies (Consolidated Resorts).
• Increased inbound phone calls 20%-30% annually for the client.
• Ensured client's budget exceeding $30 million dollars annually was appropriately directed to the ideal target audience and media outlets.
• Strategically planned all direct response national campaigns by negotiating rates, radio talent, and media contracts to ensure the most efficient cost per lead/sale for the client.
• Tracked the ROI performance of all direct response radio/television/internet/promotional campaigns for effectiveness and adjusted strategies accordingly.

Las Vegas, Nevada

• The Lightship Group operates 16 advertising blimps around the world. The Las Vegas Airship was a tourist attraction that offered nightly rides aboard the 165-foot-long blimp cruising down the world-famous Las Vegas.
• Managed the operations, marketing, and sale of sponsorship packages for the Las Vegas region.
• Managed and supervised all aspects of management, marketing, sales, and operations both locally and nationally.
• Recruited and negotiated all tour operator reseller and distributor contracts.
• Sold corporate sponsorships – sold advertising banners which were showcased on the sides of the blimp.
• Designed and implemented all advertising programs to generate revenue through the use of billboards, print, and radio/television advertising.

Las Vegas, Nevada Area

• Key Accounts: University of Las Vegas (UNLV) | Station Casinos | Timbers Gaming
• Developed and generated new business using all aspects of client recruitment, including phone sales and client visits.
• Created successful direct mail campaigns for Las Vegas Casino’s, hotel’s, advertising agencies, educational institutions, and major Nevada corporations.
• Prepared, negotiated and serviced all new client contracts.
• Provided ongoing account management services for assigned accounts.

Bachelor Of Science, Mass Communications

Education record