Tracey Stevens, Mba Email & Phone Number

New York, NY, US

San Jose, CA, US

• Directed a team to enhance brand awareness and drive growth across strategic partnerships including sports, entertainment, digital networks, travel, and real-money gaming. Developed and executed comprehensive annual.
• Negotiated and wrote contract language for the multi-million-dollar deal expansion with Live Nation securing global marketing rights, media, and event assets across 21 countries with product and platform category.
• Managed customer experience research and design testing to optimize information architecture, visual hierarchy and navigation for consumers on mobile and web.
• Spearheaded the go-to-market strategy for Amazon Pay With Venmo, driving over 3 million transactions, 2 million linked accounts, and 700,000 first-time users.
• Achieved double-digit year-over-year increases in payment transactions and triple-digit growth in attendee engagement through the oversight of eight Live Nation festivals in the U.S. and internationally.

New York, New York, US

• Strategic research partner for marketing, product and customer experience teams. Led qualitative and quantitative research design and execution for credit card and lending products to drive product innovation.
• Managed customer experience research and design testing to optimize information architecture, visual hierarchy and navigation for consumers on mobile and web.
• Directed exploratory in-depth interviews and co-creation research for Citi AAdvantage partnership to inform the creation of value-add features/benefits, identify consumer triggers to return to air travel and increase.
• Executed quantitative research initiatives for value card products and identified optimal product constructs and features to increase acquisition intent, spend, loyalty and usage frequency among customers and prospects.

New York, New York, US

· Developed and presented bank brand measurement strategy and competitive trends to advance advertising messages and media plans.· Constructed insights-based brand performance story to inform goal setting, strategic decision-making and annual marketing plans.· Directed ad agency on the cohesive creative development and execution of contextual bank and card.

New York, New York, US

· Provided creative consultancy, partnership best practices and managed ad agency to produce TV, radio, digital, OOH and print assets to promote refreshed card products, card innovation and diversity communications. · Spearheaded the largest advertising campaign utilizing partnership marketing and cross-functional leadership expertise in collaboration with.

• Developed digital, brand, customer and communication strategies for small business start-ups, non-profits and global brands.
• Partnered with clients to understand processes, identify efficiencies and present brand sponsorship campaign solutions to uniquely position products, drive awareness and maximize brand differentiation.
• Digital Brand Marketing / Client Engagement – CNBC: Served as a strategic thinker and cross-functional marketing lead, managing and overseeing digital brand sponsorship marketing efforts to raise audience viewership..

Purchase, NY, US

· Championed the integration of corporate assets into custom bank campaigns deploying the US consumer marketing plan through sizing, profiling, and prioritizing of key segments and a robust merchant offer calendar to revenue opportunities.· Architected and presented long-term marketing strategy, turnkey & custom merchant offers as well as customer.

Purchase, NY, US

· Responsible for customer marketing long term planning, SWOT analyses, and campaign development to increase card acquisition and loyalty and strengthen relationships with strategic global bank partners, CapitalOne & HSBC, in the U.S., U.K., and Spain.· Synthesized and presented insights employing consultative selling techniques to provide a strategic.

Purchase, NY, US

• Spearheaded $15M annual budget for the strategic management and activation of the corporation’s premier U.S. partnership, MLB.
• Executed go-to-market partnership integration strategy in the U.S.; facilitated customized activation in Puerto Rico, Japan, and South Korea.
• Directed day-to-day and strategic program management of 17 MLB Clubs, 5 athlete spokespersons, international integration, contractual commitments and experiential strategy for major events held annually, MLB All-Star &.
• Employed consultative selling techniques to co-develop card usage pilot with MLB which resulted in a national program launch. - Employed digital platforms to increase card usage and ticket sales by 50% while reducing.
• Led cross-functional teams and directed the execution of 3 high-profile, multimillion-dollar integrated marketing campaigns utilizing advertising, media, digital, promotions and public relations channels leveraging MLB.

Bachelor Of Arts - Ba, Sociology

Bachelor Of Arts - Ba, Communications

Master Of Business Administration - Mba, International Marketing