Traci Nutson Email and Phone Number

We are a 100% U.S. based outsource company, with solutions in Digital Media, Ad Ops, Advanced Analytics, Forecasting, Modeling, Dashboarding and Reporting. Our mission is to redefine how companies utilize freelance resources with our turnkey solutions and flawless execution.

Spearhead account development and grow revenue while leading the region in selling SaaS, Programmatic, and Managed Services (Social, Display, Video, CTV & Search) to both agency and client direct prospects.Build current client relationships by implementing a consultative sales approach and anticipating the needs of each client. Create a collaborative environment by effectively working with internal teams and clients; evaluate client campaign objectives to develop effective sales proposals and ensure successful delivery.

Lead the sale of Mobile, Influencer and Programmatic platforms to numerous southeast clients. Acted as the liaison between the client and relevant internal teams to provide best-in-class customer service and support to clients in order to secure incremental budgets and ensure quarterly renewals.Responsible for the oversight of all pre and post sale elements of the advertising business at RhythmOne; formulated and built customized cross platform media campaigns to achieve client objectives. Set and attend sales meetings and agency entertaining events to further establish and maintain strong client relationships.Provide personalized attention to key decision makers and clients, develop and grow relationships with key ad agencies and brands.

Cultivate immediate rapport and effectively promote the True[X] platform to client and agencies across the SE territory; manage and grow account base.Provide personalized attention to key decision makers and clients, develop and grow relationships with key ad agencies and brands. Develop innovative sales strategies and account plans to ensure maximum brand exposure, success in building new business and maintaining current relationshipsParticipate in creative development and design strategies for marketing materials

Supervised the media efforts and account management for the Big Lots and AJC accounts.Coordinated communication between media director, clients, creative agencies, traffic department, accounting, vendors, planners and assistantsResponsibilities included planning, organizing, implementing and controlling the day-to-day media processes within the department while developing strategic media plans to increase market share and consumer awareness Developed national and local insights, negotiated strategies and added value, and analyzed qualitative and quantitive research in support of overall media plans

Responsible for the planning and implementation of traditional and interactive media efforts for the agency's various clientsPrepared and issued media POV's, coordinated projects and media requests Determined effective media communication vehicles by analyzing their appropriateness to stated marketing/media strategiesCoordinated with the buyer and account teams on various areas: marketplace conditions, competitive, media opportunities, promotional opportunities, invoice approval/ billing

Served as key client contact on The Home Depot account, managing daily account activity, working closely with departments throughout the agency. Presented new campaigns and media plans at periodic client meetings Explored and recommended merchandising opportunities to extend budget efficiencies. Negotiated rates, positioning and merchandising opportunities

Assisted in the preparation of budgets and estimates of proposed media plans. Negotiated and purchase television, radio, and print media for all accounts and on all rates, special placement and added value by medium . Worked with accounting to analyze billing discrepancies and invoice tracking. Monitored buys in progress by spot checking placement and negotiating credit or billing adjustments when necessary