Traci Walker Email & Phone Number

Austin, Texas Area

As Marketing Manager for IDEA Public Schools, I developed, created, and executed innovative marketing and outreach strategies to grow and retain relationships with new and existing IDEA students and their families within all 4 of our regions: Texas, Ohio, Florida, and Louisiana. These marketing and outreach strategies included: Determined organization collateral needs, specifically staff and student enrollment, and develop content. Oversaw and led the development of content, design, and production of Marketing's annual student recruitment project benefiting IDEA schools across four regions. Accelerated brand awareness through building strategic relationships with community-based organizations.Effectively managed and optimized existing marketing initiatives partnering cross-functionally with external and internal partners.'Ensured messaging and brand consistency, and alignment across all IDEA schools. Developed reporting and analysis to deliver insight to measure both marketing programs and initiatives' performance. Created content for print materials for both Staff and Student Enrollment departments. Partner with Creative Services' Designers to develop print material designs and select photos that resonate with target audiences and their communities. Led both the campus naming and mascot selection processes for all new campuses. Supported all IDEA campuses' involvement in strategic community organizations and events, particularly those requiring marketing materials, ads, and logos.

Developed and implemented marketing, engagement, and communication strategies for prospective and current members, including identifying emerging trends, population-specific and community needs, and other efforts to address such needs.Manage and oversee Dell Children’s Health Plan website. Represented Dell Children’s Health Plan in community outreach activities and spoke to individuals and groups regarding programs and services.Identified strategies and tactics for acquiring and retaining members, including advertising, events, and partnerships, etc.Functioned as an active and contributing member of community organizations, industry-specific workgroups, coalitions, and committees as a representative of the health plan.

Austin, Texas Area

As Regional Marketing Coordinator, I served mainly as the brand ambassador for FastMed Urgent Care, representing the brand and its services across Texas and educating local businesses, community-based organizations, physicians, municipalities, schools, and nonprofits. In addition, I oversaw the planning, development, and implementation of local, grassroots marketing-related strategies and tactics that included events, sponsorships, community outreach, and business-to-business efforts.Instrumental in growing awareness of the FastMed brand, gaining market share, and driving patient volume through field marketing techniques, grassroots initiatives, and events.Facilitated research, analysis and planning of marketing strategies for each clinic within Texas market.Responsible for cold-calling and building professional relationships to promote, build and maintain the organization's presence in the communities served.Promoted services to local schools, municipalities, sports-related associations/events, faith-based organizations, local nonprofits, organizations, etc.Participated as an active member of local chambers; attended chamber functions and built a strong network with key stakeholders.Identified opportunities and developed a grassroots marketing plan and calendar for each clinic.Responsible for the organization, set-up, and staffing (includes identifying Operation team members to staff) of all events.

Dallas/Fort Worth Area

Planned, developed and coordinated community relations activities that increased awareness of the university, degree programs, supported campus growth and maintained a favorable public image amongst the community (activities focused on alumni, students, faculty, staff, employers, internal staff, non-profit partners, potential students and the community at large).Facilitated the planning and coordination of internal and external community events (Healthcare Career Fair, community college transfer fairs, Back to School Supply Drive, Can Food Bank Drive).Coordinated public speaking opportunities for university leadership.Managed and executed daily engaging social media marketing activities, content and marketing campaigns delivered across Facebook; monitored trends and used analytics to track social media engagement.Created, oversaw and maintained $28,000+ budget for all campuses; including securing, processing sponsorships, invoices and identified high impact use of budget dollars to reach strategically targeted demographics.Built and maintained strong relationships with professional associations and chamber leaders; non-profits, healthcare organizations and advocacy groups aligned with the university’s initiatives.

Irving, Texas

Assisted in developing and executing strategic social responsibility programs to achieve corporate and brand objectives and employee engagement in Kimberly-Clark internal/external priorities (e.g., employee scholarships, matching gifts, volunteerism, product donations, sustainability reporting, special event management, etc.).Operated as the primary interface with external vendors to manage Foundation employee programs (Matching Gifts, Community Partners (Dollars for Doers) and Bright Futures Scholarship Program).Monitored and tracked community and CSR data as needed for the annual K-C sustainability report and the social responsibility section of the K-C internal and external website.

Planned, coordinated and delivered educational programs to low/moderately low income residents of Denton County (Adult ESL classes, Volunteer Income Tax Assistance and more!)Recruited, trained and managed over 100+ volunteers; planned and organized yearly volunteer recognition events, meetings and presentations.Provided support in conducting ongoing research and assessment of community conditions and guide the organization’s strategic response to key community issues and needs. Developed collaborative relationships with corporate partners, community groups, media, donors, school districts, volunteers and other agencies. Created effective marketing materials to ensure maximum community awareness and participation.