Traci Sonoy Email & Phone Number

Valenzuela, Ncr, Ph

• Oversaw administrative deliverables (i.e. purchase/service orders, debit/credit memos, inventory of brand collaterals etc.) to support strategic execution of brand marketing programs under B2C and B2B integrated fuels and lubricants segments• Addressed several marketing and equipment needs for a high-priority B2B original equipment manufacturer (OEM) customer account within approved budget and timeline• Promoted the Caltex Rewards loyalty program and app through mobilizing on-ground activations and other ad hoc events which contributed to over 223,000 app installations • Led and managed the voucher catalog of the Caltex Rewards loyalty app and onboarded 35 new vouchers via API integration in collaboration with various internal and external partners• Facilitated monthly advertising and sales promotion (A&SP) budget review and to maximize A&SP spend efficiency

• Taught 2-digit subtraction (with and without regrouping) to 4 Grade 1 classes over a span of 7 synchronous sessions• Designed 3 lesson plans and prepared other related teaching materials for both synchronous and asynchronous setup• Observed homeroom and 4 Grade 1 Math classes under the guidance of a Coordinating Teacher

• Ideated, planned, and executed various social media marketing strategies across Facebook, Twitter, and Tiktok spotlighting authors and books under Bookshelf PH• Secured partnership deals with 3 relevant stakeholders through the creation and presentation of marketing proposal decks• Conducted a feasibility study for a non-fiction writing fellowship program• Aided in the conceptualization and planning process of the firm’s audio book app through market research, benchmarking, and copywriting

• Conducted research, analysis, and prepared briefs on digital financial solutions for the firm’s strategy, marketing, and/or acquisition use• Applied Design Thinking processes in the strategizing of solutions addressing prevalent stakeholder needs on digital financial inclusion. Prototyped initial product wireframes on ideated solutions using Figma• Assisted in data migration of relevant user data into the PearlPay Core Banking Solution (CBS) system

Bachelor Of Science In Management, Specialization In Marketing, Minor In Education, Cum Laude

Activities and Societies: Ateneo Consultants for Organization & Development, Ateneo Musician's Pool & Ateneo Management Association

High School Diploma, Accountancy, Business, And Management (Abm)

Activities and Societies: Counterpoint, High School Student Representative Coordinating Council (HS SRCC), Lasallian Youth Corps (LSYC).