Traci Ward Email & Phone Number

Independence, Ohio

Key Skills:Strategic Planning: Adept at developing and implementing marketing strategies aligned with organizational goals to drive market penetration, revenue growth, and brand equity.Brand Management: Experience in developing and maintaining brand strategies that resonate with target audiences, differentiate the company from competitors, and strengthen market position.Digital Marketing: Proficiency in leveraging digital channels, including social media, SEO, email marketing, and content marketing, to generate leads, increase customer engagement, and drive conversions.Data-Driven Insights: Strong analytical skills, utilizing market research, customer data, and performance metrics to make informed decisions and optimize marketing efforts.Campaign Management: Proven track record of successfully planning, executing, and optimizing marketing campaigns across various channels, including digital, social media, and email.Creative Content Creation: Expertise in crafting compelling content that resonates with target audiences and inspires action.Social Media Engagement: Experience in leveraging social media platforms to drive engagement, build brand loyalty, and foster customer relationships.Responsibilities:Lead the development and execution of the company's overall marketing strategy, encompassing brand positioning, marketing campaigns, PR, and digital initiatives.Drive market research and competitive analysis to identify customer insights, market trends, and opportunities for growth.Collaborate cross-functionally with sales, product development, and executive teams to align marketing efforts with overall business objectives.Monitor and analyze marketing performance metrics, providing actionable insights and recommendations to optimize marketing strategies and achieve desired outcomes.Manage marketing budgets, allocating resources effectively to maximize ROI and ensure efficient use of funds.

Brooklyn Heights, Ohio

Performed administrative and office support activities. Extensive software skills required, as well as internet research abilities and strong communication skills. Prepared memorandums, proposals, reports and correspondences without error and on time. Took responsibility for managing all LEED documentation, tracking and reporting for all LEED accounts.