Traci Warga Email & Phone Number

Columbus, Ohio Metropolitan Area

United States

Developed, implemented, and managed a multi-channel marketing strategy leading to increased market share and revenue growth. Oversaw brand management and creative development to align all communications with company goals and values. Managed digital marketing channels (e.g. website, blogs, emails and social media) to ensure effectiveness and brand consistency. • Created brand strategy and guidelines to inform how the PSI story was told• Consistently met desired objectives while coming in 30% under marketing budget • Established content library of 8 eBooks, 4 case studies, 6 sell sheets and 25 blogs in one year• Executed content strategy aligned with the buyer’s journey to boost brand awareness • Reactivated social media platforms increasing engagement 5%, followers 2%, reach 3%• Refreshed logo, stationery, promo items, trade show banners and website to align with brand

Developed innovative content marketing solutions for clients across a wide-variety of industries and platforms. Ideated, researched and wrote compelling, action-inducing copy. Mentored junior writers, edited copy, provided feedback/final approval. Provided direction to graphic designers, web developers and marketing automation specialists for campaign execution.• Conceptualized and wrote a monthly newsletter with 30% open rate and a 5% click-through rate• Wrote blog that resulted in first page Google ranking for "outsourced content marketing"• Identified upsell opportunity for event marketing leading to $15,000 additional annual revenue• Created a new social media workflow increasing likes, followers, reach, and engagement

Defined and executed creative strategies across a variety of industries, clients, and campaigns. Captured data and turned insights into actionable recommendations. Created content for target audiences based on buyer personas to capture their attention, speak to their unique needs, and inspire them to take action. Established key performance indicators to measure outcomes.• Created editorial calendar process, resulting in significant time and cost savings• Repurposed existing content substantially cutting creation time while maximizing budget• Created targeted content aligned with client segmentation strategies• Performed content audits to identify gaps and define content for each stage of the sales cycle

Columbus, Ohio

Wrote copy for emails, infographics, eBooks, sell sheets, newsletters, websites, blog posts, landing pages, case studies, social media posts, video scripts, press releases and more to drive traffic and increase brand visibility.• Conducted research and interviewed experts to inform the creation of SEO optimized content• Ensured content was engaging, relevant and accurately represented client brand, voice and values• Managed multiple projects concurrently to meet (often tight) deadlines• Tracked and communicated progress on target engagement metrics through monthly reports

Columbus, Ohio Area

Designed, developed and wrote website and other marketing content for small businesses. Edited and enhanced content provided by clients. Helped clients increase audience reach and website conversion rates. Partnered with clients to plan, develop, and deliver brand strategies to grow their business.• Wheelsports: Developed service postcards with 18% ROI increase• Capital Engine Company: Wrote, designed and developed catalog/ecommerce website • Rick Zipf Home Inspections: Created logo, website, business cards and brochure• Panzera Realty: Managed social media, SEO, blog, website, print and digital marketing

Created marketing materials to improve communication with customers, increase sales and reduce costs. Use web analytics to drive strategy and improvements to website. ROI on service postcard increased 18%. • Print Design: Sale and service postcards, flyers, t-shirt design and business forms. • Digital Marketing: Created and managed Facebook page and Email marketing.

Columbus, Ohio Area

Obtained new business through cold calling. Managed and grew existing accounts.• Managed entire sales cycle; including target identification, initial consultation and presentations, contract and price negotiations and closings. Increased territory penetration by 6%• Developed flyers to promote products and services to customers and build email list

Columbus, Ohio Area

Managed and grew accounts including key customers Abercrombie & Fitch and Tween Brands.• Achieved 112% of sales revenue goal in first year• Increased Abercrombie & Fitch sales by 25% in two years• Increased Tween Brands profit margin by 18 points in six months• Developed a program with the Columbus Bar Association that increased referrals by 15%

Columbus, Ohio Area

Developed innovative sales and marketing strategies to increase enrollment.• Developed and managed a partnership with CSCC, increasing 10% in one year• Performed market research to expand market penetration

Columbus, Ohio Area

Instructed courses face-to-face and online using a variety of methods to engage students in active learning

Columbus, Ohio Area

Provided admissions services, academic advising and career counseling.• Created and managed an inquiry process that increased conversion rates by 5% in six months• Responsible for interviewing, hiring, training and supervising employees

Columbus, Ohio Area

Served as a resource for students providing admissions, advising and counseling on career options.• Reversed five-year negative enrollment trend increasing enrollment by 30% in two years • Coordinated events and spoke to large groups to sell Franklin University to students

Master Of Science (Ms), Marketing & Communications

Bachelor Of Science (Bs), Employee Assistance Counseling