Traci Warga Email & Phone Number

Columbus, Ohio Metropolitan Area

United States

• Developed, implemented, and managed a multi-channel marketing strategy leading to increased market share and revenue growth. Oversaw brand management and creative development to align all communications with company.
• Created brand strategy and guidelines to inform how the PSI story was told
• Consistently met desired objectives while coming in 30% under marketing budget
• Established content library of 8 eBooks, 4 case studies, 6 sell sheets and 25 blogs in one year
• Executed content strategy aligned with the buyer’s journey to boost brand awareness
• Reactivated social media platforms increasing engagement 5%, followers 2%, reach 3%

• Developed innovative content marketing solutions for clients across a wide-variety of industries and platforms. Ideated, researched and wrote compelling, action-inducing copy. Mentored junior writers, edited copy.
• Conceptualized and wrote a monthly newsletter with 30% open rate and a 5% click-through rate
• Wrote blog that resulted in first page Google ranking for "outsourced content marketing"
• Identified upsell opportunity for event marketing leading to $15,000 additional annual revenue
• Created a new social media workflow increasing likes, followers, reach, and engagement

• Defined and executed creative strategies across a variety of industries, clients, and campaigns. Captured data and turned insights into actionable recommendations. Created content for target audiences based on buyer.
• Created editorial calendar process, resulting in significant time and cost savings
• Repurposed existing content substantially cutting creation time while maximizing budget
• Created targeted content aligned with client segmentation strategies
• Performed content audits to identify gaps and define content for each stage of the sales cycle

Columbus, Ohio

• Wrote copy for emails, infographics, eBooks, sell sheets, newsletters, websites, blog posts, landing pages, case studies, social media posts, video scripts, press releases and more to drive traffic and increase brand.
• Conducted research and interviewed experts to inform the creation of SEO optimized content
• Ensured content was engaging, relevant and accurately represented client brand, voice and values
• Managed multiple projects concurrently to meet (often tight) deadlines
• Tracked and communicated progress on target engagement metrics through monthly reports

Columbus, Ohio Area

• Designed, developed and wrote website and other marketing content for small businesses. Edited and enhanced content provided by clients. Helped clients increase audience reach and website conversion rates. Partnered.
• Wheelsports: Developed service postcards with 18% ROI increase
• Capital Engine Company: Wrote, designed and developed catalog/ecommerce website
• Rick Zipf Home Inspections: Created logo, website, business cards and brochure
• Panzera Realty: Managed social media, SEO, blog, website, print and digital marketing

• Created marketing materials to improve communication with customers, increase sales and reduce costs. Use web analytics to drive strategy and improvements to website. ROI on service postcard increased 18%.
• Print Design: Sale and service postcards, flyers, t-shirt design and business forms.
• Digital Marketing: Created and managed Facebook page and Email marketing.

Columbus, Ohio Area

• Obtained new business through cold calling. Managed and grew existing accounts.
• Managed entire sales cycle; including target identification, initial consultation and presentations, contract and price negotiations and closings. Increased territory penetration by 6%
• Developed flyers to promote products and services to customers and build email list

Columbus, Ohio Area

• Managed and grew accounts including key customers Abercrombie & Fitch and Tween Brands.
• Achieved 112% of sales revenue goal in first year
• Increased Abercrombie & Fitch sales by 25% in two years
• Increased Tween Brands profit margin by 18 points in six months
• Developed a program with the Columbus Bar Association that increased referrals by 15%

Columbus, Ohio Area

• Developed innovative sales and marketing strategies to increase enrollment.
• Developed and managed a partnership with CSCC, increasing 10% in one year
• Performed market research to expand market penetration

Columbus, Ohio Area

Instructed courses face-to-face and online using a variety of methods to engage students in active learning

Columbus, Ohio Area

• Provided admissions services, academic advising and career counseling.
• Created and managed an inquiry process that increased conversion rates by 5% in six months
• Responsible for interviewing, hiring, training and supervising employees

Columbus, Ohio Area

• Served as a resource for students providing admissions, advising and counseling on career options.
• Reversed five-year negative enrollment trend increasing enrollment by 30% in two years
• Coordinated events and spoke to large groups to sell Franklin University to students

Master Of Science (Ms), Marketing & Communications

Bachelor Of Science (Bs), Employee Assistance Counseling