Plan, direct, and evaluate branding and marketing strategies for world-class ophthalmology practice with four clinical locations in the Chicago area. Partner and collaborate with cross-functional marketing and sales teams to create and execute marketing plans, branding initiatives, promotional campaigns and social media management.Accomplishments:• Plan, develop, and execute marketing, branding, and promotional campaigns across multiple channels to drive awareness, attract new… Show more Plan, direct, and evaluate branding and marketing strategies for world-class ophthalmology practice with four clinical locations in the Chicago area. Partner and collaborate with cross-functional marketing and sales teams to create and execute marketing plans, branding initiatives, promotional campaigns and social media management.Accomplishments:• Plan, develop, and execute marketing, branding, and promotional campaigns across multiple channels to drive awareness, attract new patients and boost lead generation• Managed website launch and redesign that debuted a new brand with modern design enhancing user experience (UX) and increasing site visits by 50% year over year• Collaborate with cross-functional teams to make high-level decisions regarding the budget• Partner with doctors and clinical staff to gather patient testimonials and experiences• Direct social media strategy• Support sales team through presentations, events, and marketing collateral• Analyze marketing platforms and stay current on marketing trends to help with growth Show less

Develop, implement, and analyze integrated marketing plans that support District’s brand, drive growth, and increases public awareness. Manage day-to-day operations of marketing department that focuses on branding, social media campaigns, marketing plans, graphic design, public relations, and web design. Accomplishments:• Coordinated all aspects of communication and marketing strategies during COVID-19 pandemic• Led web design initiative and launched mobile responsive website… Show more Develop, implement, and analyze integrated marketing plans that support District’s brand, drive growth, and increases public awareness. Manage day-to-day operations of marketing department that focuses on branding, social media campaigns, marketing plans, graphic design, public relations, and web design. Accomplishments:• Coordinated all aspects of communication and marketing strategies during COVID-19 pandemic• Led web design initiative and launched mobile responsive website that increased usage by 50%• Boosted event attendance by 10% utilizing targeted social media campaigns• Executed digital marketing strategy to increase District’s search engine optimization (SEO) by 20%• Mentor, manage, and train Marketing Coordinator to increase overall department productivity• Design, edit, manage, and produce seasonal catalogs with a distribution of 50,000 annually• Develop and execute strategic multi-channel marketing plans• Develop and maintain key relationships with stakeholders• Led a team to plan, market and execute the grand opening of an award-winning nature playground• Demonstrated ability to develop and manage budgets Show less

Managed the design, development, execution of all marketing, graphic design,sponsorship, and web design.Accomplishments:• Led team to deliver public information and communication for District referendum• Developed and executed strategic multi-channel marketing plans that grew program participationand memberships by 25%• Designed and managed all print materials including newsletters, seasonal catalogs, ads, targeteddirect mail campaigns, logos, pamphlets, identity… Show more Managed the design, development, execution of all marketing, graphic design,sponsorship, and web design.Accomplishments:• Led team to deliver public information and communication for District referendum• Developed and executed strategic multi-channel marketing plans that grew program participationand memberships by 25%• Designed and managed all print materials including newsletters, seasonal catalogs, ads, targeteddirect mail campaigns, logos, pamphlets, identity items Show less

• Collaborated with creative teams to execute designs to meet all brand standards• Designed and edited catalog and direct mail marketing collateral

Assisted with various aspects of the show including research for potential show topics with producers and associate producers.