Tracy Carrick Mba Email & Phone Number

Winnipeg, Mb, Ca

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

Winnipeg, Manitoba, Canada

One of the world’s largest medical and recreational producers of Cannabis including Aurora, Aurora Drift, San Rafael and Alta Vie.

Manitoba, Canada

• Launched a new CPG category of cannabis with 2 brands, Aurora and San Rafael brands into Saskatchewan and Manitoba. Within a year a new line of retail end of edibles were launched into MB, SK and NWT.• Managed all key government direct sales with Yukon and NWT, and managed key MBLL stakeholders. This helped secure additional sales and follow through of shipments in a timely manner.• Hired and managed two direct reports in Manitoba and Saskatchewan. Provided coaching, feedback and training during in market ride a longs and one on one market training support at all times

Winnipeg, Canada Area

One of America’s largest producers of spirits including Jack Daniel’s, Woodford Reserve, Finlandia Vodka, el Jimador tequila and Chambord LiqueurManaged 10 brands with a minimum of 10% year over year growth rate.-Managed each brand retail and trade budget and spend to maximize ROI.-Worked with key strategic partners at the MBLL to maximize logistics, inventory and retail opportunities.-Engaged in strategic brand activation conversations with local and chain accounts to increase market share.-Launched new brands into the market such as Jack Daniels RTD's, Jack Daniel's Honey and Jack Daniel's Fire.-Hired, managed and trained team of activation managers to work events, activations and samplings.-Negotiated events such as Winnipeg Folk Festival, Blues and BBQ Festival, Interstellar Rodeo, Mardi Gras, Winnipeg Nightlife Awards and Festival du Voyageur to raise the profile and sales of BF brands

Winnipeg, Canada Area

• Motivated and led 6 direct reports which were a channel specific sales team. The six direct reports included were Calgary, Edmonton, Winnipeg, Saskatoon and Regina sales representatives in the three provinces. • This team’s core objectives were to focus efforts on chain accounts, fine dining, restaurants and hotels, which was a first for a corporate structure change. Targeting our customers in this way allowed us to increase our resources and sales for the year

Winnipeg, Canada Area

• Successfully managed and sold 50 Brands with over 400 products.• Business to Business sales & marketing contact for the Manitoba Liquor Control Commission, Saskatchewan Liquor and Gaming and key national licensee accounts. My direct responsibilities included listings of new and current products, navigating through government regulated channel and private merchandising, promotions, pricing, logistics, category management, inventory levels, and trade shows. • Motivated and led a 4-member sales team by detailing objectives and offering diverse incentives for goal achievement. Effectively recruited, trained, mentored and coached the team through meetings, strategic planning, route efficiencies, and goal setting.• Negotiated sponsorship with Manitoba Moose with Jackson-Triggs wine at MTS center contributing to growth of brand over 2 years.

Mba, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree Human Ecology Honours

High School, Diploma