Strategic brand and integrated marketer, leading campaign strategy and execution across Curology, Inc. BRAND CAMPAIGNS & STRATEGY Key leader on the working team responsible for Curology’s rebrand & first-ever brand campaigns. All campaigns are 360 integrated campaigns across TV, OTT, paid social, organic social, email, website, and PR.• Co-led Curology’s first 2 brand campaigns on core acne business with goal of building brand awareness. • Co-led Curology’s new category… Show more Strategic brand and integrated marketer, leading campaign strategy and execution across Curology, Inc. BRAND CAMPAIGNS & STRATEGY Key leader on the working team responsible for Curology’s rebrand & first-ever brand campaigns. All campaigns are 360 integrated campaigns across TV, OTT, paid social, organic social, email, website, and PR.• Co-led Curology’s first 2 brand campaigns on core acne business with goal of building brand awareness. • Co-led Curology’s new category launch into hair loss, including 360 integrated launch campaign • Co-led Curology’s rebrand that transformed the business from smaller DTC player to a larger flagship brand in the CPG space, driving meaningful growth in business performance o Imagined and structured homepage wireframe that boosted conversion o Planned and led the internal rollout of the new branding to ensure cohesion across marketing channels CONTENT PLANNING & MANAGEMENTWork closely with cross-functional partners to ensure refreshed, relevant, and performative content throughout the year • Led Curology’s first-ever 360 Holiday campaign, resulting in conversion growth vs. prior period• Leading content creation program with our in-house dermatology team to build brand equity and credibility in the medical and skincare space, resulting in the highest performing content on our paid social platformsPR MANAGEMENT Managing PR program with external agency since October 2023, with sole focus of growing press coverage. • Grew placements quarter / quarter • Grew impressions quarter / quarter • Led highly successful press launch event in New York for Curology’s entry into the hair loss space • Developed strategy and managing launch of Curology’s Corporate PR program with Curology CEO Show less

Passionate brand storyteller responsible for developing end to end campaigns across Art, Holiday, Baby & Kids, and GiftingCAMPAIGN & CONTENT CREATIONLed Integrated Marketing strategy, campaign development, and content creation across 4 core businesses• Generated content for 30+ campaigns across email, onsite, social, SEO, and paid platforms, leveraging data to inform content. Personally concepted and wrote 250+ campaign / asset briefs.• Instrumental in pivoting the company’s… Show more Passionate brand storyteller responsible for developing end to end campaigns across Art, Holiday, Baby & Kids, and GiftingCAMPAIGN & CONTENT CREATIONLed Integrated Marketing strategy, campaign development, and content creation across 4 core businesses• Generated content for 30+ campaigns across email, onsite, social, SEO, and paid platforms, leveraging data to inform content. Personally concepted and wrote 250+ campaign / asset briefs.• Instrumental in pivoting the company’s messaging during Covid to be more internally focused on making the home a sanctuary, delivering sales strength across multiple businessesPROCESS MANAGEMENT• Evolved and established the Art business content strategy, brand identity, and voice • Developed and built out robust portfolio of Art concepts, including many ongoing series, generating new traffic & salesFINE ART GROWTH• Contributed to strong average monthly growth • Grew email sales through higher engagement, larger circulation, and consistent email cadence• Grew email traffic Show less

General Manager who developed and launched new products to grow pet snacks portfolio and category presence GENERAL MANAGEMENT MINDSET / GO-TO-MARKET PERSPECTIVE • Developed strategic positioning for a “Big Bet” initiative focused on entering a new category• Led project on small brand to optimize brand relevance and differentiation within growing Natural Meat segmentCREATIVE / BRAND STORYTELLING • Packaging: Led agency briefing for new product packaging on “Big Bet”… Show more General Manager who developed and launched new products to grow pet snacks portfolio and category presence GENERAL MANAGEMENT MINDSET / GO-TO-MARKET PERSPECTIVE • Developed strategic positioning for a “Big Bet” initiative focused on entering a new category• Led project on small brand to optimize brand relevance and differentiation within growing Natural Meat segmentCREATIVE / BRAND STORYTELLING • Packaging: Led agency briefing for new product packaging on “Big Bet”, ensuring differentiation and shelf “pop”• Created pitch decks to showcase innovation strategy/new products to key retail partners Show less

My summer project was a comprehensive review of Campbell's soup innovation, growth, and competitive performance. In order to do this, I analyzed historical performance data as well as consumer insights. I first built a model using raw data from IRI to analyze innovation productivity including incremental growth, promotional support, velocity, volume sales, distribution, and selling price trends. I then collected consumer insights to understand the perspective of the buyer, including store… Show more My summer project was a comprehensive review of Campbell's soup innovation, growth, and competitive performance. In order to do this, I analyzed historical performance data as well as consumer insights. I first built a model using raw data from IRI to analyze innovation productivity including incremental growth, promotional support, velocity, volume sales, distribution, and selling price trends. I then collected consumer insights to understand the perspective of the buyer, including store intercepts, consumer feedback mining, social media trends analysis, and blind soup tastings.Throughout my summer, I formed extensive cross-functional relationships across departments including Marketing, R&D, Finance, Sales, and Consumer Insights.*Received offer to return full-time Show less

CFR's Outreach department works to create a broader audience for the organization. My core responsibilities were leading the department's 6 annual conferences, developing marketing and communications materials, and writing and distributing our monthly eNewsletter (30,000+ subscribers). My work was fast-paced, cross-functional, and detail-oriented. I was promoted from Program Associate to Program Coordinator.

My primary responsibilities at EWI included writing and distributing the institute's press releases, connecting with the public using social media and search engine optimization tools, and managing relationships with outside vendors, including designers and printers. I worked on a small team of three people that was central to the growth and awareness of the organization. I was promoted from Communications Assistant to Communications & Development Coordinator.