Edtech pioneer, serial entrepreneur, and champion of student success.Tracy's passion for education burns bright after 25 years in the trenches of higher ed and K-12. Her journey began in Detroit's ad world, where she honed her skills at Young & Rubicam and Laine Meyers. This foundation propelled her to dominate the national stage, landing automotive clients for Link Magazine (which later became College Televsion Networrk & MTVu) and launching Goalquest, a groundbreaking edtech company that helped universities recruit, enroll, and retain students.Driven by a desire to empower student-athletes, Tracy founded Evolution Sports Partners, where data-driven strategies fueled their academic, social, and athletic success. This evolved into Evolution Labs, a leader in enrollment and retention solutions for higher ed. Recognizing the crucial impact on early success with students, Tracy led the development of Suite360, providing mental health and social learning programs to thousands of K-12 schools nationwide. Its reach spanned topics like drug awareness, child trafficking, and more, even achieving statewide adoption, including Michigan, Vermont, and Maine.In 2020, Evolution Labs was acquired by Navigate360, where Tracy once again championed Suite360's growth and integration. Today, she's back at her roots with ThinK-12, helping schools attract and engage students and families in K-12.Beyond her ventures, Tracy is a sought-after business coach, mentoring young women on their entrepreneurial journeys. Tracy has been married to Peter Kraft for 23 years and has four children, four dogs, and many horses (she is unable to publish the exact number of horses so as not to upset Peter).Tracy balances steely professionalism with an infectious Midwestern charm, a reminder of her Detroit roots despite two decades in the hustle of NYC. Whether dissecting a complex business puzzle, sharing tales of family adventures, or discussing her latest equestrian exploits, Tracy's passion and genuine warmth always shine through. She's a lifelong learner, always up for a conversation, and someone who truly thrives on connecting with others.