PPURPOSE creates culturally-evolved programming for the brands, spaces, people that want to matter in today’s temporal world. We are a team of consultants, designers and planners whose key offerings are: Programming, Enrichment, Community Creation, Cause Marketing, Social Outreach, Partnership Management and Content Curation.

Contributing stories and insider perspectives on contemporary culture for Buro 24/7 Singapore, the first Asian edition of the global digital news platform.

The Lush Life is a capsule series on fashion and lifestyle in and out of Singapore, airing throughout the day on the all new Lush 995FM – Your Indie Music Station.If you have a brand, event, store, restaurant, bar, resort, film, design exhibition, book launch, beauty treatment, craft workshop, festival, trend observation or anything at all you think the discerning Lush 995 listener would want the insider scoop on, please share the information with me at tracyp@presentpurpose.com

Present Purpose is a a creative consultancy based in Singapore.Our core strengths lie in cause marketing. We conceptualise distinctive and innovative brands, marketing strategies and programming for our clients through expertise in bridging and developing lifestyle, music and design trends.

Asia's International Fashion Tradeshow & Emporium, one of the four key pillars of Asia Fashion Exchange. A fashion launch pad to export to Asia, Middle East and Europe, Blueprint specializes in Pre Spring collections and emerging designers and anchors Singapore as Asia's East West Fashion Trade Gateway.

A lifestyle store, café/ bar and social space in Singapore, curated around the idea of living curiously and finding inspiration in the everyday. With a 50/50 emphasis on promoting Singapore design and introducing exciting, crafted objects and brands from around the globe.

Singapore's first ever pop up ping pong parlour & bar, revolving around ping pong, music and good times. Operates daily, 2pm to 12am and till 2am on Friday & Saturday. A temporary project, Camp Pong was designed to engage audiences in a fresh way & create an impact on Singapore's sports, entertainment & nightlife scene, paving the way for future projects by Present Purpose.

Headed up the marketing & pr department, overseeing the team across events, art direction, marketing & artist bookings for Zouk and its three sister outlets, Phuture, Velvet Underground and Wine Bar. This role included being the official spokesperson and handling all local and international media enquiries.