• Responsible for overseeing global marketing programs and campaigns, ensuring effective brand positioning and messaging.• Manage and optimize ecommerce strategies to drive online sales and increase customer engagement.• Develop and implement comprehensive digital marketing strategies, including SEO, SEM, email marketing, and social media campaigns, to enhance brand awareness and drive customer acquisition.• Collaborate with cross-functional teams to develop and execute channel marketing initiatives, including partner enablement programs and co-marketing campaigns.• Monitor and analyze marketing performance metrics to identify areas of improvement and optimize marketing efforts.• Lead brand and product marketing activities, including market research, competitive analysis, and product positioning.• Stay up-to-date with industry trends, emerging technologies, and competitive landscape to identify business opportunities and drive innovation.

Overseeing Product Marketing development from start to finishWriting master messaging product copy to be used on packaging, website, sales tools, newsletters, etc.Direct product launch schedules and work closely with Graphic DesignersDevelopment and planning of weekly newsletters and increasing subscriber listsManage Social Media agency and implement weekly strategiesOversee the PR Agency and developing press plansSupervising Marketing Agency and managing deliverablesOrganizing and setting deadlines to all incoming marketing projectsConduct weekly meetings between Marketing, Sales and PM teamsManaging tradeshow schedule and budget

Maintains project management system on a daily basis, monitors project progress and creative development. Troubleshoots issues and revises schedules, as needed.Manages complete vendor relationship.Attends key planning meetings for all clients and works closely with creative leadership to prioritize projects, balance workloads, and advocate for appropriate timelines on creative projects.Keeps all pertinent parties informed of conflicts, delays or any other unusual situations, obtains deadline extensions when necessary.Expedites and prioritizes “rush” projects accordingly, and moves “stalled” projects forward.Enforces adherence to workfow processes, deadlines and sign-off/approvals processes.Researches appropriate vendors, obtains multiple quotes and prepares estimates for approval. Manages vendor contact approval process from start to finish.Maintains the Marketing Materials Menu and Document Production Center on the Company’s intranet and uploads new materials as available.Organizes and maintains project files and electronic archives.Develops and maintains traffic management guidelines documentation.Liaises with internal constituents as needed

Experienced in Marketing, Public Relations, Communications and SalesContribute to development of new brands, flavors, copy and packaging designManage and direct in-house graphic designerCoordinate and execute product launches and promotionsCreate and manage internet networking sites to promote brandsCollaborate with I.T. staff to maintain and update all aspects of websiteProduced online marketing database for BrokersPlan, organize and exhibit tradeshows throughout the yearWrite and distribute press releases, quarterly newsletters and pitch lettersHire and manage summer internsCoordinate with media regarding publishing of product and company infoCreate marketing tools and reference guides for sales departmentCoordinate charitable events with non-profit organizationsContributed to a PR campaign that raised over $2,000 for a NPO.Maintain consistency within company communications and manage brand integrity

Providing customer service throughout the whole store

Assisted customers with their purchases, answering phones, directing calls