Tracy Thornsberry

Tracy Thornsberry Email and Phone Number

Senior Brand Leader @ Brown-Forman
louisville, kentucky, united states
Tracy Thornsberry's Location
Louisville, Kentucky, United States, United States
Tracy Thornsberry's Contact Details

Tracy Thornsberry personal email

n/a
About Tracy Thornsberry

Innovative marketing and sales leader with proven success developing comprehensive strategies to guide the growth and impact of robust lifestyle brands. Accomplished strategist with proven success in driving results-oriented decisions and formulating simple, insights-driven solutions to solve complex marketing and commercial issues. Skilled at building and leading high-performing teams through complex situations to achieve transformational results. Passionate champion of brands and people.

Tracy Thornsberry's Current Company Details
Brown-Forman

Brown-Forman

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Senior Brand Leader
louisville, kentucky, united states
Website:
brown-forman.com
Employees:
3796
Tracy Thornsberry Work Experience Details
  • Brown-Forman
    Senior Brand And Integration Manager Sonoma-Cutrer
    Brown-Forman Nov 2012 - Present
    Louisville, Kentucky Area
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  • Brown-Forman Beverages
    Associate Global Marketing Manager, Southern Comfort
    Brown-Forman Beverages Jun 2011 - Present
    -Manage all activities for Southern Comfort global product development core disciplines including stage gate, innovation pipeline activity, R & D, design, packaging, legal, trademark, supply chain & production- Engage regional marketing teams to explore new product opportunities to actively expand the Southern Comfort trademark-Culminate relative regional consumer insights and new product/flavor trends to provide portfolio guidance-Developing strategic product portfolio framework/vision to standardize future global product expansion-Lead internal and external design agency partners to develop product package and brand visual identity -Cultivate relationship management and product development for external licensing partners-Collaborate with Travel Retail and Military teams to deliver focused channel marketing materials-Maintain budgets for resource management relating to product innovation-Aggregate and disseminate information to all functional disciplines of the Southern Comfort business
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  • Brown-Forman
    Sales Promotion Manager- Finlandia And Southern Comfort
    Brown-Forman Jul 2008 - Jun 2011
    Louisville, Kentucky Area
    -Strategic development of integrated sales promotion activity consistent with individual brand’s positioning, equity and objectives- Agency management of multiple partners and activities that included search, selection, reviews, negotiations, strategic and tactical direction to achieve key deliverables for below the line activities-Collaborated with stakeholders across US and global brand teams, field sales, agencies and legal to deliver on the objectives of each core discipline as related to the promotion- Led the BTL promotion process for strategy and ideation; writing and delivering creative briefs; development and integration of programs, input/output meetings and results measurement -Achieved key goals under stringent and abbreviated timelines as shown in the development of materials and elements for new packaging launches on Southern Comfort Lime and Finlandia Tangerine & new bottle-Managed US value added packs including gift concept, creative/package design, item sourcing & field communication-Resource management of agency and brand budgets and inventory levels/POS mix-Analysis of key metrics including weekly inventory reports, quarterly reviews of SKU’s, inventory levels, out-of-stock, national promotion orders, obsolete materials and program results-Oversaw key tasks and career development of Sales Promotion Administrator
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  • Brown-Forman
    Trade Marketing Sales Promotion Manager
    Brown-Forman Dec 2004 - Jul 2008
    Louisville, Kentucky Area
    -Developed trade marketing promotion process and implemented including planning, Strategy & Ideation meetings, defined promotional objectives & strategies, creative development, production and on-time delivery to the market-Portfolio approach to B-F business. Heavy emphasis on both wine & spirits for key chain retailers in the on and off-premise channel-Managed multiple internal & external agency partners to build integrated core promotional platforms for off/on-premise chain channels and Jack & Coke alliance- Led process to revamp the brand identity and positioning of Jack & Coke - included focus group research and campaign testing-Analyzed promotional results for achieving objectives; material evaluation, consumer pull, and gap analysis-Cultivated key strategic partner relationships for joint promotional opportunities in the off-premise channel-Conducted RFP for an agency search; wrote proposal, led the process and transition to new agency-Evaluated agency performance; both formally and informally with continuous feedback throughout the year-Supervised Promotional Administrator and Associate Sales Promotion Manager
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  • Discount Labels, Inc.
    Director Of Sales
    Discount Labels, Inc. Jun 1994 - Dec 2004

Tracy Thornsberry Skills

Marketing Strategy Marketing Product Development Brand Management Strategy Negotiation Management Account Management Customer Insight Team Building Multi Channel Marketing Integrated Marketing Leadership Sales Strategic Partnerships Strategic Planning Channel Marketing Promotions Trade Marketing Brand Development Market Planning

Tracy Thornsberry Education Details

Frequently Asked Questions about Tracy Thornsberry

What company does Tracy Thornsberry work for?

Tracy Thornsberry works for Brown-Forman

What is Tracy Thornsberry's role at the current company?

Tracy Thornsberry's current role is Senior Brand Leader.

What is Tracy Thornsberry's email address?

Tracy Thornsberry's email address is tr****@****b-f.com

What schools did Tracy Thornsberry attend?

Tracy Thornsberry attended Bellarmine University, University Of Kentucky.

What skills is Tracy Thornsberry known for?

Tracy Thornsberry has skills like Marketing Strategy, Marketing, Product Development, Brand Management, Strategy, Negotiation, Management, Account Management, Customer Insight, Team Building, Multi Channel Marketing, Integrated Marketing.

Who are Tracy Thornsberry's colleagues?

Tracy Thornsberry's colleagues are Victor Manuel Garcia Cueva, Alexandra Stovall, Katarzyna Bielawska, Szymon Skitek, Joshua S., Ayumi Numata, Israel Garcia.

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