Tracy Chen Email & Phone Number

- Responsible to deliver GDV, share and revenue business objectives for debit and credit cards in Asia Pacific- Identify, develop and deliver product line strategies for customer segments- Provide thought leadership on innovative programs, functionalities and strategies that Mastercard can implement with issuers- Drive product strategy through benchmarking, best practices and generating profitability analyses and business cases.

Singapore

• Developed strategy to build consumer and commercial products to help accelerate the push for financial inclusion via cashless payments in Southeast Asia• Grew partnerships with Central Banks, financial institutions, service providers and merchants to localize the card issuing business and expand share in each individual market• Drive a high-performance culture that enables team members and gets the organization future ready• Drive client value propositions, positioning, segmentation, pricing, targeting, channel strategies and competitive differentiation to drive issuing sales & balance market share• Develop strong internal executive level partnerships to ensure cross-functional alignment and maximum support

• Managed a team of professionals to accomplish established goals for the business in Singapore & Malaysia• Developed strategies to increase brand presence and expand market share for issuing and acquiring business• Identified and nurtured key partnerships that are in line with the company's strategy and plans for our business• Planned and executed numerous marketing programs to increase sales on JCB Cards in the region• Oversaw day-to-day marketing and account management duties that included (but not limited to) PR releases, management of external communication channels, regular communication with issuers and management of partners for marketing programs• Actively sought the use of data analytics for business decisions

• Developed marketing campaigns (both below the line and above the line) to encourage spending on BOC Credit Cards• Enhanced portfolio of BOC Credit Cards to increase activity rate, as well as to drive fee & interest income from the portfolio• Improved branding of BOC through strategic partnerships with merchants• Leveraged on assets of card associations (Visa, MasterCard & Union Pay International) through close partnerships & collaborations with them• Reviewed market trends and identify segments of opportunities for BOC to grow the credit cards and unsecured lending business• Increased BOC’s market share in unsecured lending and to increase revenue from this product for the entire business• Managed and upkeep budget for marketing activities to ensure adherence to budget and also that each campaign is profitable for the business• Ensured full compliance with MAS and bank regulations in day to day operations and new marketing initIncrease employee efficiency & reduce staff attrition• To boost staff morale and promote teamwork within the team