Tracy Hoy Email & Phone Number

Mechanicsburg, Pennsylvania

Mechanicsburg, Pa

• Produce live, online continuing legal education webinars in all areas of law for 30,000-plus attorneys in Pennsylvania, recruit faculty presenters from law firms and other groups globally• Write, develop and coordinate program materials• Research and develop updates on late breaking topics and changes to law• Assist staff, presenters and attendees at Health Law Institute and Employment Law Institute held in Philadelphia and Criminal Law Institute in Harrisburg• Script and produce special video projects with media team• Comply with accreditation requirements, create evaluation reports and maintain records• Attendance at several webinar programs included nearly 200 attorneys/judges online• Recorded replays served hundreds of attorneys

Hacc, Central Pennsylvania'S Community College

• Develop and manage production for collegewide initiatives based on communications plans, recommended tactics and research, including social media and digital advertising• Produce effective, collateral marketing materials for targeted audiences, delivered on time and paid for promptly• Track project benchmarks with nearly 600 internal and external clients through project management software; lead production meetings• Plan, coordinate, script and produce materials for commencement

York, Pa

• Collaborate with Student Affairs and Enrollment Management to develop, plan and execute recruitment marketing plans for spring, summer and fall terms• Supervise freelance writers, graphic designers, photographer, videographer • Advise on integrated marketing communications regarding branding, public relations, media relations, social media and marketing • Serve as point of contact for advertising agency

Harrisburg, Pennsylvania Area

• Research, interview and write press releases, respond to media inquiries, maximize earned media opportunities• Create and implement crisis communication plans with communications team• Manage and update weather delay/closing procedures, including radio, television, social media and website and develop checklists• Write, manage and post content online as a content manager • Write remarks and talking points for the College president• Developed an online process with communications team that streamlined the increased need for promotional materials.

Ba, Communications

Journalism