Tracy Kellum Email & Phone Number

Cleveland, Ohio, United States

Responsible for the sales and promotion of rare disease treatment for metastatic non-small lung cancer. Call plan includes academic institutions and community oncology centers across 4 states.

Cleveland/Akron, Ohio Area

Strategic promotion of a Rare Disease/Orphan Drug -- Endari -- to key institutions and sickle cell clinics which serve adult and pediatric sickle cell patients across the Great Lakes including Ohio, Michigan, and Pittsburgh. Call points include pediatric and adult hematology and oncology, internal medicine, specialty pharmacy and community based organizations.

Cleveland/Akron, Ohio Area

Provide training, curriculum development and facilitation needs to meet client’s individual requests.

Great Lakes, Pittsburgh/Upstate Ny And Washington, Dc/Baltimore

Synergy Pharmaceuticals-Successfully manage the Great Lakes Region of GI Account Specialists. Coordinate with team of Regional Business Directors at Synergy Pharmaceuticals in the daily field operations of these account specialists including managing all performance metrics and performance accountability across all 24 territories in nine States and the District of Columbia.

Responsibilities include assisting Client and Touchoint Field management in implemennting client-specific Service Training programs: focus is on service messaging, total office call; pull-through of service tools; execution of CRM and system tools. Responsible for developing supplemental training to assess Service representatives' competency and improve Service ability. Evaluates Service representative's capabilites through field rides and provides feedback in compliance with field Service communication workflow implemented for program.

Curriculum and assessment development on various topics including customer service model, service skill sets and evaluation of participant’s knowledge and retention. Conducted National trainings for new customer service new hires; presentation delivery striving to enhance engagement and learning in a participatory manner and field follow-up to evaluate and improve presentation content.

Cleveland/Akron, Ohio Area

Responsibilities included hiring, development and retention of a high caliber cardiovascular sales team in the Cleveland / Northeast Ohio marketplace. Facilitated ongoing sales meetings and trainings. Effectively managed operational and promotional budgets and samples. Simultaneously upheld codes conduct and operations for the contract sales organization and the manufacturing company.• Provided teaching, training, and coaching of highly talented team of 8 sales professionals. Focus on capitalizing on business opportunity and local managed care product positioning to exceed forecasts and goals.• Cleveland district ranked in the top 25% for the region and nation for % NRx Volume Growth.• Appointed by Regional Sales Director as the Region’s District Manager Touchstone Champion. Provided insight and updates on management reports including sales trending, call activity, and reach and frequency metrics.• Named by National Sales Director and Regional Director to the National Brand Advisory Council. Solicited feedback and business trends from region’s sales team to National Sales Director. Input used to make appropriate updates and revisions in sales strategy and messaging.

Cleveland/Akron, Ohio Area

Responsibilities included hiring, developing and retaining sales professionals in Northeast Ohio. Facilitated sales meetings and trainings for sales team (locally and nationally). Developed advocates with key primary care physicians and specialists (endocrinologists) in the Cleveland and Akron markets. Effectively managed operational and promotional budgets and sampling resources. Developed and implemented managed care pull-through plans at the physician level. Upheld high standards, which were in line with corporate and FDA guidelines and standards.- Provided ongoing teaching, training and coaching of 12+ reports to shift sales strategy to unique entrepreneurial approach that empowered team to reach and exceed sales goals; district ranked among top 30% nationally for 3 consecutive years.- Successfully planned and executed launch of new medication and two devices, which led to top rankings in the area and nation.- Planned and executed selling skills and career development opportunities for all business units in Northeast Ohio as the Women Inspiring Sanofi-Aventis Excellence (WISE) Ambassador.- Named by Vice President and Regional Director to serve on National Diabetes Brand Advisory Council 2006 and 2009. Solicited feedback from local sales force and customers on trends and potential changes for the organization. Feedback was used to make decisions and upgrades to selling materials and developing new tactics for the sales force.- Acknowledged by Regional Director as having exemplary leadership, training and product knowledge; was selected as a Diabetes Master Trainer at the 2005 National Meeting to assist with training of new diabetes sales force.

Washington D.C. Metro Area

Responsibilities included marketing and promotion of diabetes, cardiovascular, and allergy brands to primary care and specialists in the greater Washington, DC marketplace. Developed high level of product knowledge and selling skills that enabled me to effectively differentiate my products from competitor products.- Two-time National Award Winner – President’s Club (2003 and Distinguished Sales Associate (2001) based on top sales results in the nation.- Exceeded sales objectives of 103% for entire product portfolio to earn the coveted Sales Ring Award in 2001 and 2003.- Earned promotion to Senior Sales Professional with 18 months of service after meeting and exceeding core objectives of a sales associate level, including product knowledge and sales results (2000).- Acknowledged by Regional Director and Vice President for exemplary leadership, selling and business acumen; was promoted to Management Development Candidate in 2002.

Responsibilities included recruitment, management and retention of patients in Phase 3 and Phase 4 clinical trialsCase manager for the national government study: Diabetes Prevention Program Trial; assisted patients with weight loss through behavior modification of food and physical activity.Evaluated lifestyle behavior outcomes for patients randomized to the lifestyle arm of the clinical trial.Co-developed nutrition curriculum for lifestyle study arm; Curriculum was adopted by all sites nationwide.Therapeutic area of experience: EndocrineFacilitated individual and group counseling sessions for patients and families.

Assessed the nutritional needs of "at risk" patients. Developed, implemented, and monitored nutritional plans for hospitalized and ambulatory patients.Clinical evaluation and education for medical/surgical, oncology, and outpatient cardiac rehabilitation units.Co-leader for Diabetes and Multiple Sclerosis support groups.Developed nutrition protocols for hospital-wide orthopedic pathways.Coordination and development of patient education materials for emerging outpatient and community divisions.

Master'S Of Science, Health Education; Marketing; Nutrition; Community Dietetics

Certificate/Practicum, Community Dietetics

Bachelors Of Science, Human Resources; Dietetics