Tracy Mccarthy Email & Phone Number

Shelter Island, NY

• LEADERSHIP: Provide strategy and serve as face of custom publisher business; 10-25 Direct Reports with average employee retention rate of 12 years.
• BUSINESS DEVELOPMENT: Grew business by 200% in new markets. Negotiated multi-year contracts with c-level executives at AT&T, Verizon, Vivial, Perillo Tours, and multiple other companies.
• OPERATIONS MANAGEMENT: Increased productivity and reduced costs by 35% after facilitation of office relocation and identifying/ trimming excess spending.
• FINANCIAL OPERATIONS: Manage multi-million dollar budget; Review and analyze financial reports (P&L, balance sheets and cash flow); Regular evaluation of current and future fiscal conditions.
• CLIENT MANAGEMENT: Managed client relationships yielding 10+ year client retention. Diversified client base by forming strategic partnerships in identified areas of business growth.

• OPERATIONS MANAGEMENT: Managed daily operations including customer relations, contract negotiations, new business development and editorial and production functions; Performed quarterly and annual reviews; Implemented.
• PROJECT MANAGEMENT: Spearheaded efforts to transition from hand-written data to digital files; reduced redundancy and increased efficiency; Led start-up and set advertising, editorial and design policies for 10+.
• STAFF DEVELOPMENT & LEADERSHIP: Facilitated inter-department and cross-functional communication with initiation of HITOPS (Hop into Other Person’s Shoes) program; Resolved disputes/ conflicts.

• EVENT MANAGEMENT: Organized 100+ events for women of all ages and stages; Increased event offerings by 50% annually; Cultivated diverse network of vendors for unique, cost-effective events.
• MARKETING: Marketed via in-store promotions, mailing lists, web, social media and print advertising.
• OPERATIONS: Managed event registration process via FileMaker pro and PayPal integration.
• VOICE OF COMPANY: Wrote copy and maintained company website and spin-off event sites, such as A Day for Me, Bumps, Babies & Beyond Expo, On Fertile Ground and Vaccine Expo.

• STRATEGIC MESSAGING: Supplied custom content and consulting services for members and stakeholders that supported people, planet and profit.
• CORPORATE SOCIAL RESPONSIBILITY: Created research-based sustainability report to inform public of steps taken by shareholders to reduce environmental impact of paper-based products.
• impact of paper-based products. Result more environmentally friendly solutions.

• BUSINESS DEVELOPMENT: Developed new custom publishing opportunities, specifically in Chamber of Commerce/CVB industry; Implemented best practices for client development and retention
• PROJECT MANAGEMENT: Oversaw selling of ad campaigns, media kit creation and proposal writing.

• PROJECT MANAGEMENT: Led start-up and set advertising, editorial and design policies for magazine. Circulation 15,000 readers.
• MARKETING: Developed advertiser relationships through direct marketing, face-to-face meetings and trade show attendance. Trafficked advertising materials.
• VENDOR RELATIONSHIP MANAGEMENT: Consulted with circulation and fulfillment staff; Initiated and built retail outlet distribution, including Barnes & Noble, Borders, Books-A-Million and West Marine.
• BUDGET PLANNING: Managed day-to-day financials; Created long-term projected plans and budget forecasting. Circulation: 15,000 readers.

• LEADERSHIP: Directed and ensured creative focus of company; Managed team of 10 including Graphic Designers and Cartographer; Led monthly production meetings.
• PROJECT MANAGEMENT: Managed projects and consulted with vendors to ensure 100% accuracy.

• LEADERSHIP: Managed 10 direct reports including Editors and Editorial Assistants; Performed quarterly and annual reviews of editorial staff and conducted weekly meetings.
• STAFF DEVELOPMENT: Trained Editors and Assistants in all company procedures including client contact, file management and folder tracking.

• STAFF DEVELOPMENT: Supervised and trained Graphic Designers in procedures, including spec information, file creation, pre-flighting and font management.
• OPERATIONAL EFFICIENCY: Implemented reusable design template for Verizon and SBC Communications to increase efficiency and ease of spreading branding messages to new markets.

Assisted in the creation of digital maps.

Environmental management Peace Corps volunteer, Guatemala.

Mba, Marketing/Management

MBA

B.S., Recreation Management

Activities and Societies: Habitat for Humanity, Alternative Spring Break Trip Leader, Student Admissions Representative, Kappa Kappa Gamma.